Top 19 Beauty Influencers on YouTube

Beauty content on YouTube has evolved far beyond basic tutorials, now encompassing skincare science, editorial artistry, product criticism, and cultural commentary. The platform remains the dominant long-form destination for consumers researching cosmetics purchases, with beauty videos consistently ranking among the highest-watched categories globally. Creators in this space hold significant commercial leverage, directly influencing brand sell-through, product launches, and emerging trends. Understanding who commands attention in this niche, and why their audiences trust them, is essential for brands, agencies, and marketers looking to allocate partnership budgets effectively.

Top 19 Beauty Influencers on YouTube

1) – jeffreestar

jeffreestar Jeffree Star built one of YouTube's most recognized beauty channels through a combination of unfiltered product reviews, high-production makeup artistry, and a willingness to address controversy directly with his audience. His content spans full-face glam tutorials, brand critiques, and behind-the-scenes looks at his own cosmetics company, Jeffree Star Cosmetics. At 15.6 million subscribers, he maintains a loyal core audience that has followed him through significant career turbulence.

2) – James Charles

James Charles James Charles is YouTube's most-subscribed individual beauty creator with 23.8 million subscribers, a position he built through technically polished transformation videos and high-profile collaboration content with celebrities and fellow influencers. His tutorials tend toward editorial and avant-garde looks, demonstrating advanced color work and blending technique rather than focusing on everyday wearability. His crossover appeal beyond the traditional beauty audience has made him a recurring subject of broader pop culture coverage.

3) – Jaclyn Hill

Jaclyn Hill Jaclyn Hill's channel centers on detailed product application tutorials and honest reviews, with a particular emphasis on complexion products and eyeshadow technique developed over more than a decade of content creation. She is also the founder of Jaclyn Cosmetics, and her channel frequently intersects with her role as a brand owner, giving viewers insight into product development decisions. Her 5.4 million subscribers skew toward viewers seeking reliable technique guidance rather than entertainment-first content.

4) – Carli Bybel

Carli Bybel Carli Bybel produces a broad range of lifestyle and beauty content, mixing makeup tutorials with hair, fitness, and everyday styling topics in a format that appeals to a general female lifestyle audience. Her aesthetic tends toward natural and glam-adjacent looks, and her content accessibility has helped her maintain 6.1 million subscribers across a long upload history. Her channel serves as a useful case study in how beauty creators expand their footprint by layering adjacent lifestyle content onto a core cosmetics base.

5) – Manny Mua

Manny Mua Manny Mua was among the earlier male makeup artists to build a substantial YouTube following, using his platform to normalize cosmetics use across gender lines while delivering technically competent tutorials. His content mixes product reviews with full-face looks and occasional lifestyle segments, and his 4.8 million subscribers reflect an audience drawn to both his artistry and his personality-driven presentation. He has maintained brand partnerships with major cosmetics houses throughout his career.

6) – PatrickStarrr

PatrickStarrr PatrickStarrr is a Filipino-American creator who has used his 4.8 million-subscriber platform to blend high-glamour makeup content with cultural identity, frequently incorporating Filipino heritage into his presentation and collaborations. His content style leans theatrical and editorial, with a notable focus on foundation and complexion coverage that reflects his background in professional makeup artistry. He has collaborated with MAC Cosmetics on branded product collections, bridging creator content with commercial product development.

7) – Christen Dominique

Christen Dominique Christen Dominique produces accessible beauty tutorials with a consistent focus on dark skin tone inclusivity, filling a gap that mainstream beauty media historically underserved. Her content covers everyday wearable looks as well as more dramatic editorial styles, and she approaches product reviews with attention to how formulas perform specifically on deeper complexions. Her 5.3 million subscribers represent an audience that actively seeks representation-forward beauty content.

8) – Anaysa

Anaysa Anaysa is a Spanish-language beauty creator with 13.6 million subscribers, making her one of the largest beauty channels serving Latin American and Spanish-speaking audiences on the platform. Her content covers makeup tutorials, hair styling, and product hauls in a format tailored to viewers who have historically been underrepresented in English-language beauty media. Her reach positions her as a significant entry point for beauty brands looking to engage the Latin American digital market.

9) – grav3yardgirl

grav3yardgirl Grav3yardgirl, known offscreen as Bunny Meyer, built her channel on a distinctive blend of quirky personality-driven content and product testing, most notably her long-running 'Does This Thing Really Work?' series examining As-Seen-On-TV and novelty beauty items. Her 8.6 million subscribers reflect a following cultivated over many years of consistent uploads that prioritized entertainment and authenticity over polished production values. Her channel documents a specific period of YouTube beauty culture and retains a dedicated nostalgic viewership.

10) – Roxxsaurus

Roxxsaurus Roxxsaurus is a UK-based beauty and lifestyle creator whose content spans makeup tutorials, body-positive messaging, and accessible beauty tips aimed at viewers who find high-production beauty content intimidating. Her approach is notably conversational and approachable, which has contributed to building a 4.5 million-subscriber base that engages with her content on a personal level. She has been recognized for addressing inclusivity in both body image and product accessibility within her beauty content.

11) – Yasmina

Yasmina Yasmina is a Belgium-based creator of Moroccan heritage whose channel focuses on makeup tutorials, skincare routines, and modest fashion content, serving an audience that sits at the intersection of beauty culture and Muslim lifestyle content. Her 4.5 million subscribers are drawn to her ability to present beauty content within a cultural framework that mainstream channels rarely address directly. Her channel represents a segment of the beauty audience that has grown substantially in digital viewership but remains underrepresented in influencer marketing discussions.

12) – Pooja Luthra

Pooja Luthra Pooja Luthra is a Hindi-language beauty creator with 7.6 million subscribers whose content focuses on affordable Indian and international beauty products, skin care routines suited to South Asian complexions, and accessible tutorials for everyday viewers. Her audience skews toward Indian viewers seeking beauty guidance that accounts for regional product availability and skin tone considerations not typically addressed in Western-produced content. She occupies a significant position in the Indian beauty creator ecosystem on YouTube.

13) – BE NATURAL

BE NATURAL BE NATURAL, run by Rekha, is a Tamil-language beauty and lifestyle channel with 8.6 million subscribers producing content focused on natural home remedies, traditional South Indian beauty practices, and accessible skincare routines. Her content format is notably distinct from Western-style beauty influencer content, relying on ingredient-based tutorials and cultural knowledge passed through traditional practices rather than commercial product promotion. Her channel reflects the breadth of beauty content that exists outside the English-language creator conversation.

14) – The Beauty Hub

The Beauty Hub The Beauty Hub is an Arabic-language beauty channel with 7 million subscribers serving audiences across the Middle East and North Africa with makeup tutorials, skincare content, and product reviews tailored to regional preferences and product availability. The channel addresses beauty standards and techniques relevant to Arabic-speaking viewers, who are largely absent from mainstream Western beauty influencer discussions despite representing a large and commercially significant consumer market. Its reach makes it a relevant consideration for beauty brands seeking distribution into MENA audiences.

15) – Chi Chi WOW

Chi Chi WOW Chi Chi WOW produces makeup tutorials and beauty content with an emphasis on bold, colorful looks and theatrical makeup styles that go beyond everyday wear. Her 4.9 million subscribers follow her for high-energy presentation and technical creativity, particularly in the areas of cut creases, graphic liner, and dramatic eye work. Her channel occupies a niche between professional artistry content and accessible creator-style tutorials.

16) – Alexis Tejada

Alexis Tejada Alexis Tejada is a Dominican-American creator whose 4.8 million-subscriber channel focuses on glam tutorials, transformation videos, and beauty content that speaks to Afro-Latina beauty aesthetics. His work consistently addresses product performance for deeper skin tones and textured hair, positioning his channel as a resource for viewers whose beauty needs are frequently underaddressed by mainstream influencer content. He has built brand partnerships across both mainstream and emerging cosmetics companies.

17) – Roccibella

Roccibella Roccibella is an Italian beauty creator with 5.1 million subscribers producing tutorials, product reviews, and skincare content primarily in Italian, serving a Southern European audience that has relatively limited representation in the dominant English-language beauty creator space. Her content style blends accessible everyday beauty guidance with more editorial work, and her channel is a meaningful touchpoint for brands seeking reach into Italian-speaking markets. Her longevity on the platform indicates a stable and engaged audience base.

18) – Beauty Within

Beauty Within Beauty Within operates as a duo-hosted channel with 2.7 million subscribers, distinguishing itself from solo creator channels by structuring content around skincare science, ingredient analysis, and evidence-based beauty discussions rather than pure tutorials or product hauls. Their format borrows from educational content models, and their audience tends toward viewers who approach skincare as a research-driven practice. The channel is frequently referenced in discussions about how beauty content can move toward more substantive, information-dense formats.

19) – Teni Panosian

Teni Panosian Teni Panosian is a Los Angeles-based creator whose 1.2 million-subscriber channel focuses on refined, minimal-aesthetic beauty tutorials along with lifestyle, travel, and product curation content aimed at an older millennial demographic. Her content is notable for its editorial restraint compared to higher-production beauty channels, favoring quality over volume in both upload frequency and visual presentation. She has maintained consistent brand alignment with premium and prestige-tier beauty labels throughout her career.

The beauty influencer landscape on YouTube is notable for its range, spanning high-glam editorial work, accessible everyday tutorials, skincare education, and culturally specific content that speaks to underserved audiences. Subscriber counts alone do not determine campaign value; engagement depth, audience demographics, and content authenticity all factor into a creator's actual commercial utility. The 19 creators listed here represent a cross-section of what effective beauty content looks like across different formats, audience sizes, and regional markets.