United States
Roccibella is a U.S.-based, Spanish-language beauty and wellness creator who has built a multi-million follower presence across YouTube, TikTok, and…
Total Followers +0.0%
12.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.1M followers · 41% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $38K–$89K / IG post
Roccibella announced via Facebook that her ZenttuSkin Zen Balance kit sold out on zenttu.com and offered remaining inventory at a discount through Amazon Prime Day (June 23–26, 2026).
The brand, positioned around Korean science and premium actives, sells via zenttu.com and Amazon. Her TikTok bio now lists her as 'Beauty Founder CEO @zenttuskin.'
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +636 +0.0% | +0 +0.0% | +636 |
| Last 30 days | +0 +0.0% | +6K +0.2% | +0 +0.0% | +6K |
| Last 90 days | -9652 -0.2% | +25K +0.8% | +0 +0.0% | +15K |
| Last 365 days | -9652 -0.2% | +25K +0.8% | +0 +0.0% | +15K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sephora SA Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Zenttuskin Skincare | Founder / owned brand | TikTok | 2024–Long-term | — |
| SHEIN Fashion / Retail | Sponsored content | TikTok | Long-term | — |
| Medicube Skincare | Sponsored content | TikTok | 2026 | — |
Roccibella is a U.S.-based, Spanish-language beauty and wellness creator who has built a multi-million follower presence across YouTube, TikTok, and Instagram by leaning into authenticity over aspiration. Her content — delivered in a warm, direct register often addressed to her audience as "comadre" — covers skincare routines, makeup tutorials, and hair care with an emphasis on real results rather than filtered perfection. That positioning resonates strongly with the Latin American diaspora: her audience skews heavily toward Mexico and the U.S. Hispanic market, with additional reach into Argentina, Colombia, and Spain. The engagement numbers she sustains across all three platforms sit meaningfully above category medians, which reflects a genuinely loyal community rather than passive subscribers.
What sets Roccibella apart from pure content creators in her niche is the founder layer she has added to her identity. She launched her own skincare brand, Zenttuskin, and has been publicly documenting that entrepreneurial journey — threading brand-building narrative into otherwise practical beauty content in a way that deepens audience investment. A Sephora partnership reflects her ability to command retail-tier sponsorships, a threshold that signals she is being treated as a channel partner rather than simply a media placement. With a predominantly female audience concentrated in the 18-to-34 bracket and rate card figures that reflect genuine scarcity of reach in the U.S. Hispanic beauty segment, Roccibella is well-positioned to grow Zenttuskin's distribution while also attracting premium skincare and wellness brands seeking credible access to that demographic.
Roccibella reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare, Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Sephora SA and Zenttuskin. Engagement on YouTube runs around 5.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Roccibella's tier (Mega, 12.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zenttuskin is Roccibella's own skincare brand, and she is its founder and CEO — she lists it directly in her TikTok bio as @zenttuskin. This makes her more than a sponsored beauty creator; she is building an independent brand alongside her content, which she documents openly as part of her entrepreneur identity.
Yes — Sephora partnered with Roccibella for sponsored content on YouTube in April 2026. For a Spanish-language creator focused on real skincare and wellness, landing a Sephora deal signals she is positioned as a serious beauty authority, not just a lifestyle vlogger.
Roccibella creates content almost entirely in Spanish, targeting a pan-Hispanic audience. Her captions, hashtags, and YouTube descriptions are in Spanish, and her top markets are Mexico and the United States, followed by Argentina, Colombia, and Spain.
She is genuinely a mom — her YouTube channel explicitly frames her as a "mom, dreamer, entrepreneur," and her Instagram bio doubles down with "Empresaria + Mamá multifacética." Motherhood is one of the authentic pillars of her content, not a marketing angle layered on top.
Yes — Roccibella posted a video testing what she described as Kylie's favorite glass-skin combo, featuring Medicube products. It fits her recurring content format of putting viral or celebrity-backed skincare claims through a real, unfiltered test.
Piel real (real skin) is central to Roccibella's beauty philosophy — she shows skincare and makeup results on actual skin texture, including pores and imperfections, rather than smoothed or filtered visuals. Her YouTube bio states this directly as "beauty tips without filters or perfection," which is a deliberate contrast to heavily edited beauty content.
As of mid-2026, her Instagram bio states she has spent around 20 months creating her own brand — placing the start of that process in late 2024. She documents this entrepreneurial journey as ongoing content, giving her audience a behind-the-scenes look at launching Zenttuskin.
Yes — Roccibella has appeared in SHEIN-branded campaigns, with posts tagged #sheinxdonnaadi and #sheinforall alongside the #ad disclosure. These sit as sponsored partnerships within her broader beauty and style content mix.
She mixes both deliberately. Posts like "A ella, quien dudó de sí misma, y decidió arriesgarse" (about a woman who doubted herself and chose to take a risk) show she uses her platform for personal storytelling and motivation, not only product tutorials. This blend is core to how she connects with her predominantly female, young-adult audience.
Mexico and the United States together make up the majority of her fanbase, with Argentina, Colombia, and Spain rounding out her top five markets. This broad Spanish-language footprint across multiple continents is a key reason brands targeting Hispanic consumers partner with her.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roccibella · YouTube
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