United States
Jeffree Star is an American beauty creator, entrepreneur, and former recording artist who built one of the most distinctive personal brands in the beauty…
Total Followers -0.1%
36.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
15.6M followers · 42% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $128K–$282K / IG post
Star appeared on The Skinny Confidential: Him & Her Show, making anti-trans comments about parents of trans kids and calling for the T and Q to be removed from the LGBTQ+ acronym. He also stated he is 'not gay, just open and very me.' The appearance drew widespread criticism online.
After Kirk was fatally shot at a speaking event in Utah, Star posted a TikTok Live defending him — drawing immediate criticism given Kirk's well-documented anti-LGBTQ+ rhetoric.
Appearing on the Cancelled podcast, Star explained that going live four or five times a week — doing everyday activities like cooking — generates five-figure income from fan gifts and in-session cosmetics sales.
More than a decade after his music career effectively ended, Star announced a re-release of his 2009 debut album Beauty Killer with three additional new tracks.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -6410 -0.1% | +0 +0.0% | -6410 |
| Last 30 days | +0 +0.0% | -32051 -0.3% | +0 +0.0% | -32051 |
| Last 90 days | +0 +0.0% | -358967 -2.8% | +0 +0.0% | -358967 |
| Last 365 days | +0 +0.0% | -358967 -2.8% | +0 +0.0% | -358967 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jeffree Star is an American beauty creator, entrepreneur, and former recording artist who built one of the most distinctive personal brands in the beauty space over roughly two decades. He first gained traction on MySpace in the mid-2000s — an early social-media native with an androgynous aesthetic and a nascent music career — before pivoting to YouTube as the beauty genre matured on the platform. His channel became known for blunt, high-production product reviews (including the now-signature "Jeffree Star Approved" verdict format), makeup tutorials, and lifestyle vlogs that offered access to an extravagant personal world of designer fashion and luxury goods. Crucially, he parlayed that platform authority into Jeffree Star Cosmetics, an independent brand that became a significant commercial entity in its own right, shifting his identity from purely audience-facing creator to brand operator as much as content maker.
More recently, Star made a high-profile move from California to Wyoming, where he operates a yak ranch — a lifestyle pivot that has introduced an unexpected "beauty mogul meets rural rancher" persona now foregrounded across his social bios. His audience is strongly female-skewing and concentrated in the 18-to-34 demographic, the core cosmetics consumer, with the bulk located in English-speaking markets. A lengthy gap in YouTube uploads as of mid-2026 suggests content gravity has shifted toward Instagram and TikTok, though his above-median engagement across platforms signals an audience that remains actively invested rather than passively subscribed. Because his own cosmetics line anchors his commercial identity, third-party sponsorships function more as selective brand-alignment signals than revenue necessities — positioning him naturally alongside luxury beauty and fashion labels. The Wyoming chapter adds a genuinely differentiated cultural narrative that could extend his relevance well beyond the beauty category.
Jeffreestar reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jeffreestar's tier (Mega, 36.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jeffree Star launched Star Yak Ranch (@staryakranch) as part of a sweeping lifestyle change after leaving California for Wyoming. He has embraced ranching as a genuine second passion alongside his beauty career, regularly sharing his animals and rural life across TikTok and Instagram.
Jeffree Star documented the move with a viral YouTube video titled "I FINALLY Sold My Mansion... Moving Out of California FOREVER," marking the sale of his well-known Hidden Hills property. He has spoken about wanting privacy, a quieter pace of life, and a complete fresh start as the driving forces behind the decision.
Jeffree Star was born Jeffrey Lynn Steininger Jr. He adopted the stage name Jeffree Star early in his career as a musician and has since used it as both his professional and widely recognized public identity.
Yes — in early 2021, a viral social media rumor claimed Jeffree Star was romantically linked to Kanye West during Kanye's split from Kim Kardashian. Both Jeffree Star and people in Kanye's circle denied the story, and it was widely regarded as an internet hoax, though it generated massive attention and trended globally.
Jeffree Star and Shane Dawson released The Conspiracy Collection through Jeffree Star Cosmetics in 2019, which became one of the most-watched and highest-selling beauty collaborations in YouTube history. The accompanying docuseries on Shane's channel broke platform records and introduced Jeffree Star Cosmetics to an enormous new audience.
Yes — Jeffree Star launched his public career as a singer-songwriter in the mid-2000s, gaining a devoted following on MySpace before beauty content took over. Music is still listed in his YouTube bio, but his creative output has shifted almost entirely to cosmetics, makeup reviews, and his Wyoming ranch lifestyle.
As of mid-2026, Jeffree Star's YouTube channel has gone close to a year without a new upload — a striking contrast to the frequent tutorials and vlogs that originally built his following there. His active content output has migrated to TikTok and Instagram, where he continues to post regularly.
Yes — Jeffree Star Cosmetics remains his independently owned beauty brand, and he continues to run and promote it today. The brand has its own dedicated Instagram (@jeffreestarcosmetics) and website, and it remains one of the most recognized creator-owned cosmetics lines in the industry.
Reviewing high-end and luxury beauty products is a signature part of Jeffree Star's content, with videos like "Gucci's $50 Blush… Is It Jeffree Star Approved?!" and "Trying Valentino & DESIGNER Makeup" being recent examples. His "Jeffree Star Approved" verdict has become a recognizable stamp of judgment in the beauty community.
Combined across YouTube, Instagram, and TikTok, Jeffree Star has well over 36 million followers, placing him firmly in the Mega tier of creators. His largest single platform is YouTube, where he originally built his audience through makeup tutorials and beauty vlogs.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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