United States
Jeffree Star (born Jeffrey Lynn Steininger Jr.) first built a public profile as a MySpace-era musician and alt-fashion figure before pivoting to YouTube beauty content in the early 2010s.
Total Followers -0.1%
36.7M
Across Instagram, YouTube, TikTok
Primary Platform
12.8M followers · 35% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $128K–$282K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -3839 -0.0% | +0 +0.0% | +0 +0.0% | -3839 |
| Last 30 days | -25596 -0.2% | +0 +0.0% | +0 +0.0% | -25596 |
| Last 90 days | -360909 -2.8% | +0 +0.0% | +0 +0.0% | -360909 |
| Last 365 days | -360909 -2.8% | +0 +0.0% | +0 +0.0% | -360909 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jeffree Star (born Jeffrey Lynn Steininger Jr.) first built a public profile as a MySpace-era musician and alt-fashion figure before pivoting to YouTube beauty content in the early 2010s. He launched Jeffree Star Cosmetics in 2014, evolving from creator to brand owner in a way that has defined his career arc ever since. A widely watched documentary series with Shane Dawson later expanded his reach to audiences beyond core beauty communities. He has since relocated from Los Angeles to Wyoming, where he now operates Star Yak Ranch alongside his cosmetics business, leaning into an unexpected rural-luxury contrast that has meaningfully refreshed his content identity.
His signature 'Jeffree Star Approved' format positions him as a discerning luxury beauty reviewer rather than a promotional voice — a credibility play that resonates with his predominantly female, millennial-skewing audience. Because he owns a major cosmetics brand, third-party partnerships are inherently selective; any outside deal competes directly with the equity of his own product line. Instagram engagement currently runs well below category norms, while TikTok and YouTube sustain considerably stronger interaction rates. With long-form YouTube uploads growing infrequent, his near-term trajectory points toward short-form content as the primary vehicle for both audience retention and Jeffree Star Cosmetics brand-building.
Jeffree Star reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on Instagram runs around 0.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jeffree Star's tier (Mega, 36.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Jeffree Star launched Star Yak Ranch (@staryakranch) as part of a sweeping lifestyle change after leaving California for Wyoming. He has embraced ranching as a genuine second passion alongside his beauty career, regularly sharing his animals and rural life across TikTok and Instagram.
Jeffree Star documented the move with a viral YouTube video titled "I FINALLY Sold My Mansion... Moving Out of California FOREVER," marking the sale of his well-known Hidden Hills property. He has spoken about wanting privacy, a quieter pace of life, and a complete fresh start as the driving forces behind the decision.
Jeffree Star was born Jeffrey Lynn Steininger Jr. He adopted the stage name Jeffree Star early in his career as a musician and has since used it as both his professional and widely recognized public identity.
Yes — in early 2021, a viral social media rumor claimed Jeffree Star was romantically linked to Kanye West during Kanye's split from Kim Kardashian. Both Jeffree Star and people in Kanye's circle denied the story, and it was widely regarded as an internet hoax, though it generated massive attention and trended globally.
Jeffree Star and Shane Dawson released The Conspiracy Collection through Jeffree Star Cosmetics in 2019, which became one of the most-watched and highest-selling beauty collaborations in YouTube history. The accompanying docuseries on Shane's channel broke platform records and introduced Jeffree Star Cosmetics to an enormous new audience.
Yes — Jeffree Star launched his public career as a singer-songwriter in the mid-2000s, gaining a devoted following on MySpace before beauty content took over. Music is still listed in his YouTube bio, but his creative output has shifted almost entirely to cosmetics, makeup reviews, and his Wyoming ranch lifestyle.
As of mid-2026, Jeffree Star's YouTube channel has gone close to a year without a new upload — a striking contrast to the frequent tutorials and vlogs that originally built his following there. His active content output has migrated to TikTok and Instagram, where he continues to post regularly.
Yes — Jeffree Star Cosmetics remains his independently owned beauty brand, and he continues to run and promote it today. The brand has its own dedicated Instagram (@jeffreestarcosmetics) and website, and it remains one of the most recognized creator-owned cosmetics lines in the industry.
Reviewing high-end and luxury beauty products is a signature part of Jeffree Star's content, with videos like "Gucci's $50 Blush… Is It Jeffree Star Approved?!" and "Trying Valentino & DESIGNER Makeup" being recent examples. His "Jeffree Star Approved" verdict has become a recognizable stamp of judgment in the beauty community.
Combined across YouTube, Instagram, and TikTok, Jeffree Star has well over 36 million followers, placing him firmly in the Mega tier of creators. His largest single platform is YouTube, where he originally built his audience through makeup tutorials and beauty vlogs.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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