United States
Bunny Meyer, known online as Grav3yardgirl, is a Pearland, Texas-based creator who built one of YouTube's earlier mega-followings through a distinctly…
Total Followers -0.5%
12.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.6M followers · 69% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$52K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +10K +0.1% | -67975 -3.7% | +0 +0.0% | -57631 |
| Last 90 days | +20K +0.2% | -70575 -3.8% | +0 +0.0% | -50749 |
| Last 365 days | +20K +0.2% | -70575 -3.8% | +0 +0.0% | -50749 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ritual Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Scentbird Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Tarte Cosmetics Beauty / Cosmetics | Long-term partnership | YouTube | 2017–2018 | — |
Bunny Meyer, known online as Grav3yardgirl, is a Pearland, Texas-based creator who built one of YouTube's earlier mega-followings through a distinctly eccentric blend of beauty tutorials, product reviews, and Southern gothic personality. She rose to wide prominence in the early-to-mid 2010s, driven largely by her long-running "Does This Thing Really Work?" series — a deadpan, often chaotic format testing As-Seen-on-TV products that felt genuinely different from the polished beauty content of the era. Her "Swamp Queen" persona — self-deprecating, unfiltered, and rooted in a very specific Texas sensibility — resonated with viewers who wanted entertainment as much as beauty guidance. A Tarte Cosmetics collection collaboration marked a peak commercial moment, though she subsequently pulled back from consistent uploads amid openly discussed mental health challenges, a candid decision that, if anything, deepened her core community's loyalty rather than eroding it.
Her return to content has settled into a broader lifestyle and product-discovery format — Amazon finds, food tastings, unboxing, and beauty hauls — that preserves the irreverent personality while widening the appeal beyond strictly beauty. Her YouTube engagement rate sits well above the category median for a channel of her scale, suggesting her "swamp fam" audience, overwhelmingly female and concentrated in the 18–34 range, remains actively invested rather than passively subscribed. Instagram and TikTok have seen minimal recent activity, making YouTube the clear center of gravity for her platform presence. Recent sponsorships from Ritual and Scentbird place her squarely in accessible wellness and lifestyle categories rather than prestige beauty — brands that suit her authentic-over-aspirational tone. Her long-term positioning likely depends on deepening that loyal YouTube core rather than rebuilding cross-platform reach from scratch.
Grav3yardgirl reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Ritual and Scentbird. Engagement on YouTube runs around 5.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Grav3yardgirl's tier (Mega, 12.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Grav3yardgirl's real name is Bunny Meyer. She has never made a secret of it — it appears in her public business email and has been used in brand communications throughout her career. The "Grav3yardgirl" alias grew out of her gothic-themed aesthetic and early channel identity.
Starting around 2017, Bunny stepped back from consistent posting as she dealt with severe anxiety, depression, and creative burnout. She was candid with her audience about the struggle in a widely watched video explaining her absence. After a few difficult years, she returned to YouTube and has continued posting beauty and lifestyle content since her comeback.
"Does This Thing Really Work?" is her signature long-running series where she buys and tests As Seen on TV and infomercial products to find out if they actually do what they claim. The series captured her quirky, comedic personality and became one of the most recognizable formats in beauty and lifestyle YouTube. It played a major role in building the loyal fanbase she still has today.
Yes, Grav3yardgirl partnered with Tarte Cosmetics on a limited-edition makeup collection in the mid-2010s, which was one of the early high-profile brand collaborations in beauty creator history. The collection drew on her gothic-inspired aesthetic and sold out quickly. It cemented her status as a major force in the beauty influencer space at the time.
The title comes from her home base of Pearland, Texas, which sits in the humid, marshy coastal plains south of Houston. Her Instagram bio describes her as "grabbin' gators with one hand and gulping sweet tea with the other," leaning fully into the imagery. It's part Southern pride, part self-deprecating humor about life in the Gulf Coast heat.
Swamp Fam — short for Swamp Family — is Grav3yardgirl's name for her fan community. The term has been a cornerstone of her channel identity for years, and she regularly shouts them out in captions and videos as a reflection of the tight-knit, loyal following she built through her personal, unfiltered style of content.
Grav3yardgirl lives in Pearland, Texas, a suburb south of Houston. Her Pearland PO Box is publicly listed across all of her social media profiles, and she frequently references Texas life and culture throughout her content.
Joshua 1:9 is a Bible verse that reads: "Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go." Bunny includes it as a personal statement of faith, and given her very public battle with anxiety and her years-long hiatus, many fans see it as a meaningful reflection of her journey back to creating.
Her recent sponsors include Ritual, the direct-to-consumer vitamins and supplements brand, and Scentbird, a monthly perfume subscription service. Both are lifestyle and wellness-adjacent brands that fit naturally alongside her beauty and personal content on YouTube.
Yes, she returned to YouTube after her extended break and has continued posting beauty, lifestyle, and quirky product review content since her comeback. YouTube remains her primary platform, where she has grown an audience well into the millions and maintains engagement that runs well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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