India
BE NATURAL is a Hindi-language YouTube channel run by Rekha Sharma, an India-based creator whose handle hashtags identify her alongside her husband under the couple identity 'Mr and Mrs Prince.'…
Total Followers +0.2%
8.6M
Across YouTube, Instagram
Primary Platform
YouTube
8.6M followers · 100% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $242–$678 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +20K +0.2% | -34 -0.4% | +0 +0.0% | +20K |
| Last 90 days | +70K +0.8% | -112 -1.2% | +0 +0.0% | +70K |
| Last 365 days | +70K +0.8% | -112 -1.2% | +0 +0.0% | +70K |
Daily follower snapshots from CreatorDB's longitudinal index.
BE NATURAL is a Hindi-language YouTube channel run by Rekha Sharma, an India-based creator whose handle hashtags identify her alongside her husband under the couple identity 'Mr and Mrs Prince.' The channel blends practical beauty and wellness content — hair growth remedies, Ayurvedic skin treatments, DIY hacks, and weight-management advice drawn from her own documented journey of losing over 35 kilograms — with commentary on subjects that remain relatively taboo in mainstream Indian media, including menstrual health, female sexuality, and family toxicity. This combination of hands-on tutorials and candid social commentary is what distinguishes BE NATURAL from conventional beauty channels, and it drives engagement that runs well above the category median for a creator of this scale.
Her audience is overwhelmingly female and skews toward younger Indian women, with a notable secondary concentration among the South Asian diaspora in the United States and United Kingdom — a cross-border reach that makes the channel attractive to beauty, wellness, and women's health brands seeking both domestic Indian audiences and diaspora consumers simultaneously. The channel's empowerment framing, combined with consistent daily uploads and strong community responsiveness, positions BE NATURAL as a trust-driven platform well suited to mid-range sponsored integrations in personal care, hygiene, and women's health categories rather than pure aspirational fashion or luxury beauty.
BE NATURAL reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at BE NATURAL's tier (Mega, 8.6M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BE NATURAL's creator goes by the name Rekha Sharma, as confirmed by the hashtag #rekhasharma used across her posts. The channel name BE NATURAL is her content brand, built around her philosophy of practical, natural-approach solutions for women's everyday problems.
Mr and Mrs Prince is the couple identity Rekha uses to feature herself and her husband together in content, tagged consistently under #mrandmrsprince and #mrandmrsprincereels. They appear together in anniversary celebrations, family vlogs, and lifestyle content, adding a relatable married-life dimension to the channel.
Rekha documents her personal weight-loss journey on the channel, using the hashtag #ilost35kgsweight to share that she lost over 35 kilograms. Her fitness and belly-fat reduction content — including videos tagged #howtoreducebellyfat — draws heavily from her own transformation story, making it feel firsthand rather than generic advice.
Yes, women's health and hygiene is a declared pillar of BE NATURAL's content. She has published videos on period hacks framed around relatable, embarrassing real-life moments, which is part of what drives strong engagement — her audience is overwhelmingly women in the 18–34 age range.
Rekha has two children, whom she features in family vlog content such as anniversary celebrations and birthday videos. She positions motherhood as part of her lifestyle identity, blending it with her beauty, fitness, and women-empowerment messaging.
The hashtag #monsoonhacks reflects a recurring seasonal content series where Rekha addresses hair and skin challenges specific to India's monsoon season — things like frizz control, scalp hygiene, and skin care during high humidity. It's a good example of her hyper-local, practical content angle that resonates strongly with her Indian audience.
Rekha has a dedicated Shorts video titled "HOW I WASH MY LONG HAIR," walking through her personal hair-washing routine. Long-hair care — including oil treatments, washing techniques, and styling — is one of the most consistent topics across her YouTube content.
Beyond beauty and hair care, BE NATURAL covers fitness, motivational content, women empowerment, daily life hacks, nail art, fashion, and personal lifestyle vlogs. Her YouTube bio explicitly positions the channel as a broad platform for women, which is why her topics range from belly-fat reduction to marriage anniversary storytelling.
BE NATURAL has built a Mega-tier presence on YouTube with well over 8 million subscribers, making it one of the larger Hindi-language women's lifestyle channels on the platform. Her engagement rate runs significantly above the category average, indicating a highly active core audience.
Rekha is based in India, and the majority of her audience is also Indian — though a notable share of her viewership comes from the Indian diaspora in the United States, United Kingdom, and Canada. Her audience is overwhelmingly female, concentrated in the 18–34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@benaturalrekha · YouTube
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