India
BE NATURAL is an India-based YouTube channel run by Rekha Sharma, whose handle and hashtag footprint make her real name a visible part of the brand. The…
Total Followers +0.2%
8.6M
Across YouTube, Instagram
Primary Platform
YouTube
8.6M followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $243–$681 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -10 -0.1% | +0 +0.0% | -10 |
| Last 30 days | +20K +0.2% | -74 -0.8% | +0 +0.0% | +20K |
| Last 90 days | +81K +0.9% | +21 +0.2% | +0 +0.0% | +81K |
| Last 365 days | +81K +0.9% | +21 +0.2% | +0 +0.0% | +81K |
Daily follower snapshots from CreatorDB's longitudinal index.
BE NATURAL is an India-based YouTube channel run by Rekha Sharma, whose handle and hashtag footprint make her real name a visible part of the brand. The channel built its multi-million subscriber base on a broad but cohesive mix of hair care tutorials, skincare and DIY beauty, fitness, women's health, and motivational content — all framed around the premise that nature and practicality can solve everyday problems for women. A documented personal weight-loss journey, signalled by recurring hashtags around losing a substantial amount of weight and reducing belly fat, appears to have been a significant credibility anchor, turning Rekha's own transformation into a relatable content arc that attracted and retained a loyal female audience. Alongside the instructional content, she weaves in family and lifestyle vlogging — marriage anniversaries, birthday moments, and couple content filed under a shared identity with her husband — giving the channel a warm, personal texture that differentiates it from purely tutorial-focused beauty channels.
The audience is overwhelmingly female, skewing toward younger adult women in the 18–34 range, with a strong India-based core supplemented by a notable share of South Asian diaspora viewers in the United States and United Kingdom. That cross-geography reach, combined with engagement rates that run well above category norms, signals a genuinely invested community rather than passive viewership — the kind of audience that acts on recommendations, which explains why YouTube integration rates sit at a premium tier. The channel's rate card and content mix position BE NATURAL squarely in the women's lifestyle and wellness space, making it a natural fit for FMCG personal care brands, health and nutrition products, and fashion retailers targeting price-conscious but aspirational Indian women at home and abroad. As short-form content continues to drive discovery on YouTube, Rekha's consistent upload cadence and blend of practical hacks with personal storytelling give the channel strong momentum to deepen its hold in the competitive Indian women's wellness creator space.
BE NATURAL reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at BE NATURAL's tier (Mega, 8.6M combined followers, India). Pulled from CreatorDB's category benchmarks.
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BE NATURAL's creator goes by the name Rekha Sharma, as confirmed by the hashtag #rekhasharma used across her posts. The channel name BE NATURAL is her content brand, built around her philosophy of practical, natural-approach solutions for women's everyday problems.
Mr and Mrs Prince is the couple identity Rekha uses to feature herself and her husband together in content, tagged consistently under #mrandmrsprince and #mrandmrsprincereels. They appear together in anniversary celebrations, family vlogs, and lifestyle content, adding a relatable married-life dimension to the channel.
Rekha documents her personal weight-loss journey on the channel, using the hashtag #ilost35kgsweight to share that she lost over 35 kilograms. Her fitness and belly-fat reduction content — including videos tagged #howtoreducebellyfat — draws heavily from her own transformation story, making it feel firsthand rather than generic advice.
Yes, women's health and hygiene is a declared pillar of BE NATURAL's content. She has published videos on period hacks framed around relatable, embarrassing real-life moments, which is part of what drives strong engagement — her audience is overwhelmingly women in the 18–34 age range.
Rekha has two children, whom she features in family vlog content such as anniversary celebrations and birthday videos. She positions motherhood as part of her lifestyle identity, blending it with her beauty, fitness, and women-empowerment messaging.
The hashtag #monsoonhacks reflects a recurring seasonal content series where Rekha addresses hair and skin challenges specific to India's monsoon season — things like frizz control, scalp hygiene, and skin care during high humidity. It's a good example of her hyper-local, practical content angle that resonates strongly with her Indian audience.
Rekha has a dedicated Shorts video titled "HOW I WASH MY LONG HAIR," walking through her personal hair-washing routine. Long-hair care — including oil treatments, washing techniques, and styling — is one of the most consistent topics across her YouTube content.
Beyond beauty and hair care, BE NATURAL covers fitness, motivational content, women empowerment, daily life hacks, nail art, fashion, and personal lifestyle vlogs. Her YouTube bio explicitly positions the channel as a broad platform for women, which is why her topics range from belly-fat reduction to marriage anniversary storytelling.
BE NATURAL has built a Mega-tier presence on YouTube with well over 8 million subscribers, making it one of the larger Hindi-language women's lifestyle channels on the platform. Her engagement rate runs significantly above the category average, indicating a highly active core audience.
Rekha is based in India, and the majority of her audience is also Indian — though a notable share of her viewership comes from the Indian diaspora in the United States, United Kingdom, and Canada. Her audience is overwhelmingly female, concentrated in the 18–34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@benaturalrekha · YouTube
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