United States
Carli Bybel is a New Jersey-based beauty and lifestyle creator who has maintained a prominent presence on YouTube for over fourteen years — a tenure that…
Total Followers -0.1%
11.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.1M followers · 54% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$128K / IG post
Caprioni proposed on December 31, 2025, less than three months after the couple publicly rekindled their romance on Bybel's 35th birthday. The engagement was announced via a joint Instagram post that drew wide mainstream coverage.
On her 35th birthday, Bybel revealed via TikTok that she and Caprioni — childhood sweethearts who dated 2013–2017 — were back together, sparking widespread coverage ahead of their eventual engagement.
Bybel announced a new collaboration with Missguided, including the 'Brett Capris' style, launched June 4, 2026 at 5 PM EST — promoted across her YouTube and Instagram channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2294 -0.1% | +0 +0.0% | -2294 |
| Last 30 days | +0 +0.0% | -9636 -0.2% | +0 +0.0% | -9636 |
| Last 90 days | +0 +0.0% | -148664 -3.2% | +0 +0.0% | -148664 |
| Last 365 days | +0 +0.0% | -148664 -3.2% | +0 +0.0% | -148664 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Midi Health Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Brooklinen Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| d'Alba Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Scentbird Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
Carli Bybel is a New Jersey-based beauty and lifestyle creator who has maintained a prominent presence on YouTube for over fourteen years — a tenure that places her among the longer-standing voices in the makeup tutorial and fashion space. She built her following on polished, accessible beauty content: get-ready-with-me videos, makeup tutorials, and fashion hauls anchored by a signature glamorous aesthetic that resonated strongly with a predominantly female audience in their twenties and thirties. A collaboration with BH Cosmetics in the mid-2010s served as a notable commercial milestone, translating her makeup sensibility into a widely distributed product line and cementing her status beyond vlogging. More recently, she has expanded into lifestyle territory — launching @thefashionbybel as a dedicated fashion brand and @sippikids as a children-facing venture — reflecting a natural evolution as her audience has aged and her personal life has broadened.
Her cross-platform footprint spans YouTube, Instagram, and TikTok, with YouTube remaining her heaviest-subscribed platform and Instagram her most consistently active. Audience data skews heavily female and largely domestic, with the United States accounting for the vast majority of her viewership, supplemented by English-speaking markets in the UK and Canada. Sponsor partnerships in recent cycles — including Korean skincare label d'Alba, fragrance subscription service Scentbird, home-goods brand Brooklinen, and women's telehealth platform Midi Health — reveal a brand-positioning arc that has matured alongside her audience, shifting from pure beauty product integrations toward wellness and lifestyle categories. With a recent engagement announced publicly at the close of 2025 and a Missguided co-branded fashion line in market, Bybel appears to be leaning further into aspirational lifestyle content, which could strengthen her appeal to brands targeting millennial women navigating fashion, home, and health decisions.
Carli Bybel is a natural fit for beauty, fashion, and lifestyle brands targeting English-speaking women, with a 14-year YouTube presence built around makeup tutorials, GRWM content, and style hauls. Her audience is heavily US-concentrated with secondary reach into the UK and Canada, and she posts consistently across YouTube and Instagram in English. Engagement runs well above category median, indicating an active, loyal community rather than a passive subscriber base. Confirmed brand partnerships span beauty (d'Alba), fragrance (Scentbird), home goods (Brooklinen), and women's health (Midi Health), demonstrating range across soft-goods and wellness categories. A co-branded Missguided apparel collection further validates her commerce-ready credibility in affordable fashion.
Benchmark estimates for a creator at Carli Bybel's tier (Mega, 11.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Carli announced her engagement on New Year's Eve 2025, captioning the moment 'Easiest yes of my life!' to her millions of followers across Instagram and YouTube. She followed up with a playful post joking she was 'suddenly left handed,' showing off her new ring.
Carli's fiancé appears to be named Brett, a detail fans connected when her Missguided capsule collection debuted a piece called The Brett Capris shortly after her engagement announcement. She kept the fuller personal details relatively private beyond her social media reveal.
@thefashionbybel is Carli's own fashion label, listed directly in her Instagram bio alongside her other venture @sippikids. It represents her move from sponsored content into building a brand under the Bybel name — a name that carries real recognition after more than 14 years in the creator space.
Yes — Carli launched a collaboration with Missguided under the tag #carlibybelxmissguided, with The Brett Capris as one of the debut pieces dropping in 2025. It positions her in the creator-to-designer tier rather than a standard one-off sponsored post.
d'Alba is one of Carli's named YouTube sponsors — a premium vegan skincare brand known for its white truffle glow mist, which explains the recurring #dalbaglobal and #whitetruffle hashtags across her content. It's a paid partnership that fits naturally into her beauty-focused channel rather than an organic recommendation.
Midi Health is a telehealth platform focused on women's health, particularly perimenopause and menopause care, and Carli featured them as a YouTube sponsor in 2026. It's a niche but well-matched pairing given that her audience skews overwhelmingly female across a wide age range spanning the 20s through 40s and beyond.
KIKO Milano is an Italian cosmetics brand that recently expanded its US retail presence through Macy's, and Carli promoted the launch by building a full glam look using their products. It sits in her content as a makeup-driven partnership that fits seamlessly alongside her longer-term beauty sponsorships.
Carli's YouTube content centers on makeup tutorials, GRWM videos, fashion hauls, and personal lifestyle vlogs — she blends beauty how-tos with real-life updates in a way that has kept her audience engaged well above the category average for over a decade. Her recent content has also woven in relationship milestones and her own brand launches.
Carli has been posting on YouTube for over 14 years, making her one of the longer-tenured beauty and lifestyle creators on the platform. She started in the early days of beauty YouTube and has grown from makeup tutorials into a creator with her own fashion label, brand collaborations, and a Mega-tier following.
@sippikids is one of Carli's own brands, listed alongside @thefashionbybel in her Instagram bio. The name and positioning suggest it's a children-focused venture, showing she's building a broader business portfolio well beyond her beauty and fashion content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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