Carli Bybel

Yes — Carli announced her engagement on New Year's Eve 2025, captioning the moment 'Easiest yes of my life!' to her millions of followers across Instagram and YouTube. She followed up with a playful post joking she was 'suddenly left handed,' showing off her new ring.

Carli's fiancé appears to be named Brett, a detail fans connected when her Missguided capsule collection debuted a piece called The Brett Capris shortly after her engagement announcement. She kept the fuller personal details relatively private beyond her social media reveal.

@thefashionbybel is Carli's own fashion label, listed directly in her Instagram bio alongside her other venture @sippikids. It represents her move from sponsored content into building a brand under the Bybel name — a name that carries real recognition after more than 14 years in the creator space.

Yes — Carli launched a collaboration with Missguided under the tag #carlibybelxmissguided, with The Brett Capris as one of the debut pieces dropping in 2025. It positions her in the creator-to-designer tier rather than a standard one-off sponsored post.

d'Alba is one of Carli's named YouTube sponsors — a premium vegan skincare brand known for its white truffle glow mist, which explains the recurring #dalbaglobal and #whitetruffle hashtags across her content. It's a paid partnership that fits naturally into her beauty-focused channel rather than an organic recommendation.

Midi Health is a telehealth platform focused on women's health, particularly perimenopause and menopause care, and Carli featured them as a YouTube sponsor in 2026. It's a niche but well-matched pairing given that her audience skews overwhelmingly female across a wide age range spanning the 20s through 40s and beyond.

KIKO Milano is an Italian cosmetics brand that recently expanded its US retail presence through Macy's, and Carli promoted the launch by building a full glam look using their products. It sits in her content as a makeup-driven partnership that fits seamlessly alongside her longer-term beauty sponsorships.

Carli's YouTube content centers on makeup tutorials, GRWM videos, fashion hauls, and personal lifestyle vlogs — she blends beauty how-tos with real-life updates in a way that has kept her audience engaged well above the category average for over a decade. Her recent content has also woven in relationship milestones and her own brand launches.

Carli has been posting on YouTube for over 14 years, making her one of the longer-tenured beauty and lifestyle creators on the platform. She started in the early days of beauty YouTube and has grown from makeup tutorials into a creator with her own fashion label, brand collaborations, and a Mega-tier following.

@sippikids is one of Carli's own brands, listed alongside @thefashionbybel in her Instagram bio. The name and positioning suggest it's a children-focused venture, showing she's building a broader business portfolio well beyond her beauty and fashion content.