YouTube Trending Today

The most-watched trending chart globally — skews toward Music, Entertainment, and Sports. Major label drops, NFL/NBA highlights, and late-night clips regularly dominate the top 10. Real-time signal of what mainstream America is watching.

YouTube's largest market by viewership. Bollywood music videos, cricket highlights, devotional content, and a fast-growing tier of Hindi-language comedy define the feed — essential for South Asia campaigns.

Latin America's largest YouTube market. Funk, pagode, and sertanejo music dominate the chart alongside football highlights and fast-growing comedy channels. Brazil frequently produces videos that cross over to Spanish-language and global trending charts.

K-pop releases and K-drama trailers are permanent fixtures, alongside gaming, food vlogs, and lifestyle creators with outsized global followings. Videos trending here often cross over to global charts within days.

Blends American pop-culture spillover with British humour, football coverage, and a strong independent music scene. One of the more diverse trending lists among English-speaking markets.

Anime openings, J-pop releases, and gaming content from major publishers sit alongside viral cooking and travel vlogs. Japan's list moves fast — a single idol group can sweep the entire top 10 in hours.

One of Europe's biggest YouTube markets. German-language pop and hip-hop sit alongside Bundesliga highlights, tech reviews, and a strong gaming creator scene. Cross-over with English content is high among younger audiences.

French rap dominates the trending chart, with Ligue 1 football highlights, cooking content, and a vibrant creator culture. France is one of the top markets for beauty and lifestyle influencers on YouTube.

Spanish-language trending leader. Corridos, banda, and regional Mexican music regularly sweep the top 10. Football and comedy sketches round out a chart that closely influences the broader Latin American region.

Mirrors UK and US trends but with local flavour — AFL, cricket, and rugby highlights, surf and outdoor lifestyle content, and a strong comedy creator community. High overlap with English-language global trending.

One of the world's fastest-growing YouTube audiences. Mobile gaming, Islamic educational videos, and local music dominate. Indonesia's chart reflects a young, mobile-first audience with distinct tastes from the broader Southeast Asia region.

OPM (Original Pilipino Music) and teleserye (TV drama) clips are trending staples alongside gaming and vlog content. Filipino audiences are among the most engaged on YouTube globally — high comment and share rates relative to view count.

Closely mirrors US trending but with more hockey coverage, French-language Canadian content, and a distinct cohort of Canadian creators across comedy, gaming, and lifestyle. A useful cross-check for US-adjacent campaigns.

Africa's largest YouTube market. Afrobeats music videos, Nollywood film clips, and comedy skits dominate — with several Nigerian artists regularly crossing over to global trending. A key market for brands targeting African diaspora audiences worldwide.

Thai pop (T-pop) and lakorn (TV drama) clips sit alongside gaming content and lifestyle vlogs. Thailand's chart moves quickly around entertainment releases and is an important window into Southeast Asian consumer culture.