India
Anaysa is an India-based YouTube channel founded by Shruti Arjun Anand, built around the premise that beauty, haircare, and home-remedy content becomes more…
Total Followers -0.0%
14M
Across YouTube, Instagram
Primary Platform
YouTube
13.6M followers · 97% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.4K–$13K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -5966 -1.7% | +0 +0.0% | -5966 |
| Last 90 days | +0 +0.0% | -8605 -2.4% | +0 +0.0% | -8605 |
| Last 365 days | +0 +0.0% | -8605 -2.4% | +0 +0.0% | -8605 |
Daily follower snapshots from CreatorDB's longitudinal index.
Anaysa is an India-based YouTube channel founded by Shruti Arjun Anand, built around the premise that beauty, haircare, and home-remedy content becomes more accessible — and more watchable — when delivered with a comedic touch. Managed by SpiceUp Media, the channel grew to a multi-million subscriber base by blending practical beauty hacks with an entertaining, sketch-adjacent presentation style that distinguishes it from straightforward tutorial formats. Its above-average engagement rate relative to the category median suggests the audience has a strong connection to the content, a meaningful signal for a channel of this scale. The audience skews young adult and is predominantly India-based, with a notable secondary cluster in the Indian diaspora markets of the United States, United Kingdom, and Canada.
Over time, Anaysa's content has shifted noticeably toward comedy-first Shorts — particularly the 'Makeup and More' series, which packages humour through ghost-themed sketch scenarios and social situations like weddings — reflecting a broader pivot from instructional beauty content toward entertainment-led storytelling. This dual identity, rooted in beauty but executed through comedy, gives the channel cross-niche reach and a slightly unusual audience gender split for its vertical. The partnership with Himalaya, an established Indian herbal wellness and personal care brand, is a natural alignment with the channel's original beauty and home-remedy positioning and signals that brand partners still associate Anaysa with that legacy credibility. As the channel navigates a period of reduced upload activity, its trajectory will likely depend on whether it leans back into structured beauty content, doubles down on comedy formats, or finds a hybrid that consolidates both audiences under a more defined creative identity.
Anaysa reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Himalaya. Engagement on YouTube runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Anaysa's tier (Mega, 14M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Anaysa's real name is Shruti Arjun Anand — her Instagram bio directly identifies her as the founder behind the @shrutiarjunanand account. She built the Anaysa channel as a dedicated beauty and comedy destination while maintaining a separate personal presence under her own name.
'Makeup and More' is a recurring YouTube Shorts series on Anaysa's channel that blends Indian comedy sketches with her signature lifestyle theme. Recent episodes have leaned heavily into ghost-themed humor, featuring characters like a 'dulhan ka bhoot' (bride's ghost) and an 'aunty ka bhoot' colliding with a scooty.
The bhoot (ghost) episodes are part of her 'Makeup and More' Shorts series, where she uses horror-comedy scenarios as a recurring sketch format. It represents a deliberate creative expansion beyond tutorials — the comedy storytelling helped her grow a much broader audience than a traditional beauty channel typically attracts.
Anaysa has created sponsored YouTube content for Himalaya, the well-known Indian herbal wellness and skincare brand. The partnership is a natural fit given that her channel is built around beauty hacks, haircare tips, and home remedies.
Anaysa is managed by SpiceUp Media, an Indian creator management company. All brand partnership and business inquiries are routed through SpiceUp Media, with contact details listed directly in her YouTube and Instagram bios.
As of mid-2026, Anaysa's last uploads on both YouTube and Instagram appear to date from early 2026, leaving the channel inactive for several months. No official announcement about a hiatus or channel closure has been made, and the channel continues to hold its large subscriber base.
Despite being rooted in beauty hacks and haircare, Anaysa's audience skews slightly male — an unusual pattern for a channel in this niche. The most likely driver is her significant pivot toward comedy Shorts, which tend to attract a wider, more gender-mixed viewership than traditional makeup tutorial content.
Anaysa's Instagram bio bills her as running India's Top Beauty Channel, and with over 13 million YouTube subscribers she is consistently among the largest beauty-focused channels in the country. Her engagement rate running well above the category average further supports that standing.
'Every Shaadi Ever' is a comedy sketch format on Anaysa's channel that captures the relatable chaos of Indian weddings — including the classic tension between bridesmaids and relatives. It sits within her broader comedy series covering weddings, family dynamics, and social situations with a humorous, slice-of-life style.
Anaysa's channel was built on beauty hacks, haircare tips, and home remedies, and that origin is still reflected in her YouTube bio. More recently, her published Shorts have shifted heavily toward comedy and ghost-sketch storytelling under the 'Makeup and More' banner, blending entertainment with her original beauty identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@anaysa · YouTube
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