India
Anaysa is an India-based YouTube channel founded by Shruti Arjun Anand, built originally around accessible beauty tutorials, haircare tips, and home remedies delivered with a light, comedic touch.
Total Followers -0.0%
14M
Across YouTube, Instagram
Primary Platform
YouTube
13.6M followers · 97% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.4K–$13K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -1620 -0.4% | +0 +0.0% | -1620 |
| Last 90 days | +0 +0.0% | -8818 -2.5% | +0 +0.0% | -8818 |
| Last 365 days | +0 +0.0% | -8818 -2.5% | +0 +0.0% | -8818 |
Daily follower snapshots from CreatorDB's longitudinal index.
Anaysa is an India-based YouTube channel founded by Shruti Arjun Anand, built originally around accessible beauty tutorials, haircare tips, and home remedies delivered with a light, comedic touch. That blend of practical beauty content and entertainment helped the channel grow to a mega-tier following of over thirteen million subscribers on YouTube alone. Over time, the content has evolved visibly toward short-form sketch comedy — the recurring 'Makeup and More' Shorts series features Hindi-language ghost (bhoot) and wedding scenarios that retain the channel's playful tone while broadening its appeal well beyond a pure beauty audience. The channel is professionally managed through SpiceUp Media.
Anaysa's audience skews slightly male despite the beauty-adjacent roots, with a strong core of viewers aged eighteen to thirty-four and a notable diaspora reach across the United States, United Kingdom, and Canada alongside the dominant India base. A sponsorship with Himalaya — an Indian wellness and personal-care brand with strong cultural familiarity — reflects the channel's natural fit with accessible, everyday beauty and health products rather than premium cosmetics. The extended pause in uploads across both platforms as of mid-2026 raises questions about content cadence, but the channel's engagement rate, above the category median, suggests the existing audience remains responsive, positioning Anaysa well for a return to short-form comedic or beauty content targeting the Indian market and its global diaspora.
Anaysa reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Himalaya. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Anaysa's tier (Mega, 14M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Anaysa's real name is Shruti Arjun Anand — her Instagram bio directly identifies her as the founder behind the @shrutiarjunanand account. She built the Anaysa channel as a dedicated beauty and comedy destination while maintaining a separate personal presence under her own name.
'Makeup and More' is a recurring YouTube Shorts series on Anaysa's channel that blends Indian comedy sketches with her signature lifestyle theme. Recent episodes have leaned heavily into ghost-themed humor, featuring characters like a 'dulhan ka bhoot' (bride's ghost) and an 'aunty ka bhoot' colliding with a scooty.
The bhoot (ghost) episodes are part of her 'Makeup and More' Shorts series, where she uses horror-comedy scenarios as a recurring sketch format. It represents a deliberate creative expansion beyond tutorials — the comedy storytelling helped her grow a much broader audience than a traditional beauty channel typically attracts.
Anaysa has created sponsored YouTube content for Himalaya, the well-known Indian herbal wellness and skincare brand. The partnership is a natural fit given that her channel is built around beauty hacks, haircare tips, and home remedies.
Anaysa is managed by SpiceUp Media, an Indian creator management company. All brand partnership and business inquiries are routed through SpiceUp Media, with contact details listed directly in her YouTube and Instagram bios.
As of mid-2026, Anaysa's last uploads on both YouTube and Instagram appear to date from early 2026, leaving the channel inactive for several months. No official announcement about a hiatus or channel closure has been made, and the channel continues to hold its large subscriber base.
Despite being rooted in beauty hacks and haircare, Anaysa's audience skews slightly male — an unusual pattern for a channel in this niche. The most likely driver is her significant pivot toward comedy Shorts, which tend to attract a wider, more gender-mixed viewership than traditional makeup tutorial content.
Anaysa's Instagram bio bills her as running India's Top Beauty Channel, and with over 13 million YouTube subscribers she is consistently among the largest beauty-focused channels in the country. Her engagement rate running well above the category average further supports that standing.
'Every Shaadi Ever' is a comedy sketch format on Anaysa's channel that captures the relatable chaos of Indian weddings — including the classic tension between bridesmaids and relatives. It sits within her broader comedy series covering weddings, family dynamics, and social situations with a humorous, slice-of-life style.
Anaysa's channel was built on beauty hacks, haircare tips, and home remedies, and that origin is still reflected in her YouTube bio. More recently, her published Shorts have shifted heavily toward comedy and ghost-sketch storytelling under the 'Makeup and More' banner, blending entertainment with her original beauty identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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