United States
Teni Panosian is a Los Angeles-based Armenian-American beauty and lifestyle creator who has built a multi-platform following across more than a decade of…
Total Followers +0.1%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 65% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8K–$19K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +53 +0.0% | +0 +0.0% | +53 |
| Last 30 days | +0 +0.0% | +1K +0.2% | +0 +0.0% | +1K |
| Last 90 days | +10K +0.8% | -11279 -2.1% | +0 +0.0% | -1359 |
| Last 365 days | +10K +0.8% | -11279 -2.1% | +0 +0.0% | -1359 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Midi Health Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Monday Born Skincare | Founder / owned brand | 2020–present | — |
Teni Panosian is a Los Angeles-based Armenian-American beauty and lifestyle creator who has built a multi-platform following across more than a decade of consistent content. She established herself as one of YouTube's early beauty voices, developing a reputation for polished yet approachable tutorials that blend makeup artistry with skincare education and personal style. Over time her content expanded beyond traditional beauty to encompass travel, home, and wellness — a natural evolution that her long-tenured audience has followed closely. In 2020 she extended her expertise into the product space by founding Monday Born, a skincare brand whose positioning around self-care rituals and intentionality mirrors the tone she has cultivated on-screen throughout her career.
Her content mix in recent years reflects a deliberate pivot toward speaking to women navigating their thirties and forties — posts addressing eyeliner techniques for changing eye shapes, the case for strength training as women age, and skincare ingredients like microneedling and botox signal a creator who is aging openly and building authority around it. This positioning is reinforced by her sponsorship with Midi Health, a telehealth platform focused on women's midlife and hormonal health, a partnership that would be a poor fit for a conventional beauty influencer but makes clear strategic sense here. With above-median engagement across platforms and a predominantly female, U.S.-based audience that skews toward the 18–34 range but extends meaningfully into the 35-plus demographic, Teni occupies a credible space between aspirational beauty creator and trusted wellness voice — a dual positioning that leaves her well suited for brand partnerships in premium skincare, women's health, and lifestyle categories.
Teni Panosian reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Midi Health and Monday Born. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Teni Panosian's tier (Macro, 1.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Monday Born is a skincare brand that Teni Panosian founded in 2020. She built it as a direct extension of her beauty content, centering it on intentional skincare rituals rather than impulse purchases — a philosophy that mirrors her broader content voice of treating beauty as a meaningful practice.
Yes, Teni Panosian is Armenian-American, which is reflected in her surname Panosian. Her heritage informs the "rituals of beauty, wellness, and culture" framing she uses consistently across her platforms, giving her content a grounded, culturally rooted perspective that stands apart from standard beauty tutorials.
Yes, Teni Panosian openly discusses cosmetic treatments like botox and microneedling as part of her candid approach to beauty and aging. This transparency about the procedures she actually uses — not just topical skincare — is a significant reason her audience trusts her recommendations.
Teni Panosian addresses how eyeliner application needs to adapt as skin texture and eye shape change with age, sharing techniques specifically suited to mature eyes. This kind of practical, age-aware beauty guidance has become a defining part of her content and resonates strongly with her core audience.
Midi Health, a telehealth platform focused on women's midlife health including perimenopause and menopause care, sponsored Teni Panosian on YouTube in 2026. Her audience is overwhelmingly female and her content — covering strength training for aging women, honest skincare conversations, and cosmetic treatments — maps directly onto Midi Health's target demographic.
Teni Panosian doesn't limit herself to one age group, but a meaningful portion of her content speaks directly to women navigating beauty and wellness in their 30s, 40s, and beyond. Topics like adapting eyeliner for changing eye shapes, the case for strength training as women age, and candid discussions of cosmetic procedures make her especially resonant with that audience.
Teni Panosian has been creating content for well over a decade, making her one of the longer-standing voices in the beauty and lifestyle creator space. She references a decade of personal style evolution in her own posts, and her YouTube channel has grown to well over a million subscribers across that time.
Yes, Teni Panosian shares content on why women should prioritize strength training, particularly as they age. This wellness angle sits alongside her makeup tutorials and skincare routines as part of a broader conversation about healthy aging that she has built with her community.
Teni Panosian is based in Los Angeles, California, which she lists across her YouTube, Instagram, and TikTok profiles. The LA lifestyle visibly influences her mix of beauty, wellness, travel, and home content.
Teni Panosian has a combined following approaching 2 million across YouTube, Instagram, and TikTok, with YouTube as her primary platform. Her engagement rate runs well above the category average, signaling a genuinely loyal and active community rather than a passive one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@teni · YouTube
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