India
Pooja Luthra is a creator with a presence on YouTube (7,600,000 followers), Instagram (508,312 followers), based in India.
Total Followers +0.0%
8.1M
Across YouTube, Instagram
Primary Platform
YouTube
7.6M followers · 94% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $7.6K–$18K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +356 +0.1% | +0 +0.0% | +356 |
| Last 30 days | +0 +0.0% | +3K +0.5% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +21K +4.1% | +0 +0.0% | +21K |
| Last 365 days | +0 +0.0% | +21K +4.1% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pooja Luthra is a creator with a presence on YouTube (7,600,000 followers), Instagram (508,312 followers), based in India. Their content sits in the beauty & skincare space. Their YouTube bio reads: "Hi, I am Pooja Luthra. My channel contains Beauty tips videos, Home remedies, How to videos ,skin care tips, Makeup tips, hair care tips, tips on How to get fair skin, hair fall remedies, natural tips and DIYs to get beautiful skin & hair, ". The full audience and engagement breakdown is below.
Pooja Luthra's content sits squarely in the natural beauty, skincare, and home-remedy wellness vertical — a positioning that makes her a natural fit for Ayurvedic and herbal personal-care brands, Indian mass-market haircare labels, OTC skincare lines, and nutrition or weight-management supplements. Her Hindi-language delivery anchors her reach firmly in the Indian subcontinent, with India and Pakistan together comprising the overwhelming majority of her viewership, making her most compelling for brands seeking South Asian market penetration rather than global reach. The audience skews heavily female and weighted toward the 18–34 cohort — a high-intent, beauty-purchase-active demographic. Cadence is strong: she posts actively on both YouTube, her dominant platform, and Instagram, with uploads as recent as four days ago. YouTube engagement runs well above the category median, suggesting a genuinely invested community rather than passive viewership — a meaningful trust signal for remedy-style product categories where credibility drives conversion. No explicit sponsorships are surfaced in available data, but her profile aligns closely with brands like Mamaearth, WOW Skin Science, or Himalaya, as well as health-supplement and nutrition players targeting wellness-conscious South Asian women. Her own Nutriwise platform also signals openness to diet and consultation-adjacent commercial partnerships.
Benchmark estimates for a creator at Pooja Luthra's tier (Mega, 8.1M combined followers, India). Pulled from CreatorDB's category benchmarks.
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Yes, Pooja Luthra holds credentials as a Naturopathy Practitioner and Nutritionist, which sets her apart from most beauty and wellness influencers who have no formal training. Her professional background directly shapes the home remedies, diet plans, and skin-care routines she shares across her platforms.
NutriWise by Pooja Luthra is her personal nutrition consultancy, available at nutriwisebypoojaluthra.com, where she offers structured programs for weight loss and diabetes reversal. It extends her YouTube advice into professional, personalized diet coaching for clients who want direct guidance.
Yes, through her NutriWise platform, Pooja specifically lists diabetes reversal as a service alongside weight loss diet programs. This medical-nutrition angle makes her stand out within the Indian beauty and health creator space, where most creators stick to topical beauty tips.
Kapiva, an Ayurvedic and natural wellness brand, has worked with Pooja Luthra on sponsored content on Instagram. The partnership is a strong thematic match given her naturopathy credentials and her audience's appetite for plant-based, traditional health remedies.
Yes, the majority of Pooja Luthra's YouTube content is delivered in Hindi, with many video titles written in Devanagari script. This makes her remedies and tutorials highly accessible to audiences across India and Pakistan, which together account for the vast majority of her viewership.
Pooja's Hindi-language content, home remedy focus, and shared South Asian beauty standards resonate strongly with Pakistani viewers, who form a substantial share of her total audience. Cross-border appeal like this is especially common among Indian Hindi-language health and beauty creators covering topics like skin care and hair fall.
Pooja Luthra frequently posts DIY hair serum recipes and home remedies aimed at combating hair fall and stimulating regrowth, often framing them as fast-acting, powerful treatments. Her hair-related content is among her highest-performing on YouTube and uses a signature before-and-after style to demonstrate results.
Yes, skin brightening, pigmentation reduction, and dark spot removal are core themes in her content, reflected in hashtags like #skinwhitening and #darkspots. She regularly posts DIY remedy videos using accessible kitchen or pharmacy ingredients, targeting viewers looking for natural alternatives to cosmetic treatments.
Pooja covers face-tightening techniques, wrinkle reduction, and at-home face-lift methods, often illustrating results through relatable examples such as older family members with noticeably youthful skin. Her anti-aging series is tagged with #antiaging, #removewrinkles, and #finelines, attracting women in their late 30s through 50s.
Pooja Luthra's YouTube channel has surpassed seven and a half million subscribers, placing her firmly in the Mega tier among Indian health and beauty creators. Her engagement rate runs significantly above the category median, signaling an unusually active and loyal audience rather than a passive subscriber base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@poojaluthra · YouTube
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