Last updated just now · Jul 14, 2026, 5:20 AM
Beauty & Skincare India

Pooja Luthra

Full Creator Stats Live · Updated 2026-07-14

Pooja Luthra is a creator with a presence on YouTube (7,600,000 followers), Instagram (508,312 followers), based in India.

NicheBeauty & Skincare TierMega Engagement4.7%

Total Followers +0.0%

8.1M

Across YouTube, Instagram

Primary Platform

YouTube

7.6M followers · 94% of audience

Engagement

4.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $7.6K–$18K / IG post

Quick facts
  • 8.1M combined followers across 2 platforms.
  • Mega creator tier — India.
  • 4.7% headline engagement.
  • Active since .
  • Niche: Howto Style, All, π All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-14
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 7,600,000 +0 4.7% 1.6 4 days ago
Instagram 508,312 +3K 2.8% 1.6 4 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +356 +0.1% +0 +0.0% +356
Last 30 days +0 +0.0% +3K +0.5% +0 +0.0% +3K
Last 90 days +0 +0.0% +21K +4.1% +0 +0.0% +21K
Last 365 days +0 +0.0% +21K +4.1% +0 +0.0% +21K

Audience Demographics

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-3900751.8M4M6.3M8.5M Jul 15Oct 13Jan 12Apr 13Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Pooja Luthra

Pooja Luthra is a creator with a presence on YouTube (7,600,000 followers), Instagram (508,312 followers), based in India. Their content sits in the beauty & skincare space. Their YouTube bio reads: "Hi, I am Pooja Luthra. My channel contains Beauty tips videos, Home remedies, How to videos ,skin care tips, Makeup tips, hair care tips, tips on How to get fair skin, hair fall remedies, natural tips and DIYs to get beautiful skin & hair, ". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Pooja Luthra's content sits squarely in the natural beauty, skincare, and home-remedy wellness vertical — a positioning that makes her a natural fit for Ayurvedic and herbal personal-care brands, Indian mass-market haircare labels, OTC skincare lines, and nutrition or weight-management supplements. Her Hindi-language delivery anchors her reach firmly in the Indian subcontinent, with India and Pakistan together comprising the overwhelming majority of her viewership, making her most compelling for brands seeking South Asian market penetration rather than global reach. The audience skews heavily female and weighted toward the 18–34 cohort — a high-intent, beauty-purchase-active demographic. Cadence is strong: she posts actively on both YouTube, her dominant platform, and Instagram, with uploads as recent as four days ago. YouTube engagement runs well above the category median, suggesting a genuinely invested community rather than passive viewership — a meaningful trust signal for remedy-style product categories where credibility drives conversion. No explicit sponsorships are surfaced in available data, but her profile aligns closely with brands like Mamaearth, WOW Skin Science, or Himalaya, as well as health-supplement and nutrition players targeting wellness-conscious South Asian women. Her own Nutriwise platform also signals openness to diet and consultation-adjacent commercial partnerships.

Estimated Rate Card

Benchmark estimates for a creator at Pooja Luthra's tier (Mega, 8.1M combined followers, India). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Pooja Luthra actually a qualified nutritionist?

Yes, Pooja Luthra holds credentials as a Naturopathy Practitioner and Nutritionist, which sets her apart from most beauty and wellness influencers who have no formal training. Her professional background directly shapes the home remedies, diet plans, and skin-care routines she shares across her platforms.

What is NutriWise by Pooja Luthra?

NutriWise by Pooja Luthra is her personal nutrition consultancy, available at nutriwisebypoojaluthra.com, where she offers structured programs for weight loss and diabetes reversal. It extends her YouTube advice into professional, personalized diet coaching for clients who want direct guidance.

Does Pooja Luthra offer a diabetes reversal diet plan?

Yes, through her NutriWise platform, Pooja specifically lists diabetes reversal as a service alongside weight loss diet programs. This medical-nutrition angle makes her stand out within the Indian beauty and health creator space, where most creators stick to topical beauty tips.

What brand has sponsored Pooja Luthra?

Kapiva, an Ayurvedic and natural wellness brand, has worked with Pooja Luthra on sponsored content on Instagram. The partnership is a strong thematic match given her naturopathy credentials and her audience's appetite for plant-based, traditional health remedies.

Does Pooja Luthra post her videos in Hindi?

Yes, the majority of Pooja Luthra's YouTube content is delivered in Hindi, with many video titles written in Devanagari script. This makes her remedies and tutorials highly accessible to audiences across India and Pakistan, which together account for the vast majority of her viewership.

Why does Pooja Luthra have such a large audience in Pakistan?

Pooja's Hindi-language content, home remedy focus, and shared South Asian beauty standards resonate strongly with Pakistani viewers, who form a substantial share of her total audience. Cross-border appeal like this is especially common among Indian Hindi-language health and beauty creators covering topics like skin care and hair fall.

What kind of hair growth remedies does Pooja Luthra share?

Pooja Luthra frequently posts DIY hair serum recipes and home remedies aimed at combating hair fall and stimulating regrowth, often framing them as fast-acting, powerful treatments. Her hair-related content is among her highest-performing on YouTube and uses a signature before-and-after style to demonstrate results.

Does Pooja Luthra share skin whitening or dark spot removal tips?

Yes, skin brightening, pigmentation reduction, and dark spot removal are core themes in her content, reflected in hashtags like #skinwhitening and #darkspots. She regularly posts DIY remedy videos using accessible kitchen or pharmacy ingredients, targeting viewers looking for natural alternatives to cosmetic treatments.

What anti-aging content does Pooja Luthra cover on YouTube?

Pooja covers face-tightening techniques, wrinkle reduction, and at-home face-lift methods, often illustrating results through relatable examples such as older family members with noticeably youthful skin. Her anti-aging series is tagged with #antiaging, #removewrinkles, and #finelines, attracting women in their late 30s through 50s.

How big is Pooja Luthra's YouTube channel compared to other Indian beauty creators?

Pooja Luthra's YouTube channel has surpassed seven and a half million subscribers, placing her firmly in the Mega tier among Indian health and beauty creators. Her engagement rate runs significantly above the category median, signaling an unusually active and loyal audience rather than a passive subscriber base.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 14, 2026, 5:20 AM · Slug: pooja-luthra

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