Top 19 Car Influencers on YouTube

Automotive content on YouTube spans a remarkably wide spectrum, from six-figure hypercar reviews shot in Dubai to backyard wrench work filmed in a suburban garage. The platform has become the default destination for car buyers researching purchases, enthusiasts tracking manufacturer releases, and hobbyists learning mechanical skills. As traditional automotive media has fragmented, YouTube creators have filled the gap with formats that broadcast television and print magazines structurally cannot replicate: unfiltered driving footage, long-form restoration diaries, and direct audience relationships built over years. The 19 channels listed here collectively reach hundreds of millions of subscribers and represent the clearest signal of where automotive influence now lives.

Top 19 Car Influencers on YouTube

1) – Supercar Blondie

Supercar Blondie Supercar Blondie, run by Alex Hirschi, focuses primarily on revealing and test-driving the world's most expensive and technologically unusual vehicles, with content often filmed at major auto shows and manufacturer events. The channel leans heavily on first-look and walkaround formats, making it a consistent early-access point for new exotic car reveals. Its 22.1 million subscribers make it the largest dedicated automotive channel on YouTube by a significant margin.

2) – DenLion TV

DenLion TV DenLion TV produces Russian-language automotive content spanning car reviews, road tests, and general lifestyle segments connected to vehicle ownership. The channel's 11.9 million subscribers reflect strong penetration in Russian-speaking markets, where it operates as one of the dominant automotive voices on the platform. Its content style blends conventional review formats with broader consumer-facing commentary on the car-buying experience.

3) – Top Gear

Top Gear The official Top Gear YouTube channel extends the long-running BBC television franchise onto the platform, republishing broadcast segments, web exclusives, and archive clips. The format is production-heavy, with a recognizable presenting style and access to manufacturer vehicles that few independent creators can match. At 9.5 million subscribers, it remains a significant digital presence for the brand despite its primary identity as a television property.

4) – Donut

Donut Donut Media produces scripted, research-driven automotive content organized around recurring series formats, including technical explainers, car history documentaries, and budget build challenges. The channel's writing-led approach distinguishes it from driving-focused competitors, and its production quality is notably high for an independent operation. With 9.3 million subscribers, it has built a particularly strong following among younger enthusiasts interested in car culture as much as the vehicles themselves.

5) – MotorTrend Channel

MotorTrend Channel MotorTrend Channel is the YouTube arm of the MotorTrend Group, one of the largest legacy automotive media companies, and publishes content drawn from its network of television shows and digital productions. The channel covers a broad range of formats including new car reviews, drag racing coverage, and build series. Its 7.0 million subscribers benefit from the brand's established credibility and access to manufacturer relationships accumulated over decades.

6) – Scotty Kilmer

Scotty Kilmer Scotty Kilmer is a long-tenured mechanic who built his YouTube presence around practical, consumer-focused advice on car buying, maintenance, and reliability. The channel's format is characteristically low-budget and direct, with Kilmer often filming alone and delivering opinions without the hedging common in more brand-adjacent automotive content. His 6.7 million subscribers skew toward everyday car owners rather than performance enthusiasts.

7) – Hoonigan

Hoonigan Hoonigan is built around performance driving culture, with content that includes tire-shredding stunt driving, shop builds, and collaborations with professional motorsport drivers. The channel has a close association with Ken Block's Gymkhana franchise, which drove substantial early growth, and continues to produce high-production driving content in that tradition. Its 5.9 million subscribers reflect an audience primarily interested in motorsport-adjacent entertainment rather than conventional car reviews.

8) – Dylan Leonte

Dylan Leonte Dylan Leonte operates the channel under the handle Real Bad Grandpa, producing content centered on supercar ownership, exotic car events, and the broader lifestyle surrounding high-end automotive culture. The channel documents personal vehicle acquisitions and experiences rather than following a strict review format. Its 5.5 million subscribers position it as a notable mid-tier voice in the exotic car content space.

9) – CboysTV

CboysTV CboysTV is a group-format channel that blends automotive content with outdoor and action sports activities, frequently featuring off-road vehicles, snowmobiles, and trucks in extreme use scenarios. The format emphasizes group dynamics and adventure over technical automotive analysis. Its 5.4 million subscribers reflect an audience drawn to the lifestyle and entertainment framing as much as the vehicles featured.

10) – MotorOctane

MotorOctane MotorOctane produces Indian-market automotive content, covering new car launches, road tests, and buyer-focused comparisons relevant to the South Asian market. The channel has grown as India's automotive sector has expanded and as YouTube consumption has increased among Indian car buyers. Its 5.3 million subscribers make it one of the most-followed automotive channels serving that specific regional audience.

11) – AutoTopNL

AutoTopNL AutoTopNL is a Dutch channel that specializes in top-speed runs and highway acceleration tests filmed with in-car cameras and consistent POV formatting. The channel's content is deliberately minimal, little commentary, clean footage, and a focus on documented performance numbers rather than editorial opinion. Its 4.2 million subscribers reflect a global audience drawn to the format's objectivity and the straightforward nature of the performance data it captures.

12) – Mighty Car Mods

Mighty Car Mods Mighty Car Mods is an Australian channel focused on modifying and building budget and mid-range vehicles, with a long production history dating back to the early years of automotive YouTube. The hosts, Moog and Marty, present the content in a casual, workshop-oriented style that has cultivated a loyal community over many years. The channel's 4.0 million subscribers represent an audience interested in hands-on modification rather than new car consumption.

13) – Jay Leno's Garage

Jay Leno's Garage Jay Leno's Garage is the YouTube extension of the television series of the same name, drawing on Leno's personal collection of rare, vintage, and unusual vehicles to produce walkaround and interview content. The channel's primary differentiator is access, Leno's collection includes vehicles that would not be available to any other creator. Its 4.0 million subscribers span classic car collectors and general automotive enthusiasts.

14) – Hagerty

Hagerty Hagerty is the YouTube channel of the specialty automotive insurance and media company of the same name, producing content focused on classic car culture, valuation, and preservation. The channel publishes a mix of vehicle features, market analysis, and event coverage oriented toward collectors and restoration enthusiasts. Its 3.8 million subscribers reflect the company's position as an established institution within the collector car community.

15) – AMMO NYC

AMMO NYC AMMO NYC is run by detailing professional Larry Kosilla and focuses specifically on automotive detailing, paint correction, and vehicle care, using a mix of tutorial and documentary formats. The channel is notable for its instructional depth and the level of technical detail Kosilla provides, which has made it a reference resource within the detailing community. Its 2.3 million subscribers skew toward professionals and serious enthusiasts rather than casual viewers.

16) – Marques Brownlee

Marques Brownlee Marques Brownlee, primarily known as an electronics and technology reviewer, has produced a recurring thread of automotive content focused on electric vehicles and the intersection of technology and transportation. While the channel is not automotive-focused in the traditional sense, his EV reviews and manufacturer access, including notable early drives of Tesla, Rivian, and other electric vehicles, give him meaningful influence in that segment. His 21.0 million subscribers represent one of the largest YouTube audiences that intersects with the automotive space.

17) – Doug DeMuro

Doug DeMuro Doug DeMuro is a writer-turned-video creator who produces long-form vehicle walkarounds built around a proprietary scoring system called the DougScore, which rates vehicles across practicality and enthusiasm metrics. The format is distinctive for its exhaustive coverage of features, quirks, and specifications rather than dynamic driving impressions. His 5.1 million subscribers tend to be research-oriented buyers and enthusiast viewers comfortable with extended runtime content.

18) – Car Throttle

Car Throttle Car Throttle is a UK-based channel that blends used car challenges, owner experience content, and accessible automotive commentary aimed at a younger, budget-conscious audience. The channel grew out of a digital automotive media brand and retains an editorial sensibility that distinguishes it from purely creator-driven channels. Its 3.0 million subscribers reflect a predominantly British and European audience engaged with practical and entertainment-oriented car content.

19) – Vehicle Virgins

Vehicle Virgins Vehicle Virgins, run by Parker Nirenstein, covers exotic and performance cars through ownership, review, and comparison content, with a personal and unfiltered presenting style. The channel documents the host's own vehicle purchases and experiences alongside conventional reviews, giving it a diary-like quality alongside its editorial content. Its 2.5 million subscribers sit within the enthusiast segment interested in aspirational performance vehicles.

The automotive YouTube space rewards consistency and specificity. The channels that have built the largest and most engaged audiences tend to own a clear content lane, whether that is high-end exotics, DIY repair, performance testing, or car culture documentary, rather than attempting to cover everything. For brands, agencies, and researchers mapping influencer strategy in this vertical, subscriber count is a useful first filter, but content alignment and audience demographics will ultimately determine campaign fit. The 19 creators above offer a reliable starting point for that analysis.