CreatorDB Research

Original data on the creator economy

Census-level studies built on the CreatorDB index of 30M+ creators across YouTube, Instagram and TikTok. Real numbers on how creators grow, engage, earn and who they reach, not estimates.

The State of the Creator Economy 2026
YouTubeCensus studyJune 2026

The State of the Creator Economy 2026

What 2.15 million tracked YouTube channels reveal about how rare success really is, how engagement falls as channels grow, how slowly creators actually grow, and who their audiences are. Only 3.6% of channels ever reach 1M subscribers.

Read the study →

Want the data behind the studies?

Every figure in our research comes from the CreatorDB index: 30M+ creators, real engagement against active followers, audience demographics and 4+ years of growth history. The API gives your team direct access.

Explore the Data API →