United Kingdom
Roxxsaurus — real first name Roxi — is an England-based YouTube creator who has built a multi-million subscriber following around a broad lifestyle mix:…
Total Followers -0.2%
5.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 85% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $6.2K–$14K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -8585 -2.1% | +0 +0.0% | -8585 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wild Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Ekster Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Vivaia Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| SHEIN Fashion / Retail | Sponsored content | YouTube | Long-term | — |
| EA (Electronic Arts) Gaming | Sponsored content | YouTube | Long-term | — |
Roxxsaurus — real first name Roxi — is an England-based YouTube creator who has built a multi-million subscriber following around a broad lifestyle mix: celebrity fashion reviews, Shein hauls, viral product testing, DIY projects, and makeup tutorials ranging from everyday looks to elaborate Halloween transformations. Her channel has been a consistent presence in the UK creator space, and her content formula — accessible, personality-led videos posted on a reliable twice-weekly schedule — has kept her engagement rate well above category norms. Her interests extend into anime and manga culture, as evidenced by a documented trip to a Nana pop-up store in Nagoya, Japan, which points to a fanbase overlap between fashion-forward viewers and niche fandom communities. She also maintains a separate travel account with her partner, suggesting an expanding lifestyle dimension to her output.
Roxi's audience skews heavily female and concentrates in the 18–34 age bracket, with reach extending well beyond the UK into the United States and South Asia — a cross-border footprint that makes her attractive to brands seeking English-language lifestyle audiences at scale. Her sponsor portfolio reflects that positioning: Wild (natural personal care), Vivaia (sustainable footwear), and Ekster (premium wallets) signal alignment with considered-consumption brands, while a BetterHelp integration suggests she maintains a candid, trust-based tone with her viewers. The inclusion of Whatnot — a live-shopping and collectibles platform — ties back to her fandom interests and hints at a potential commerce-driven content direction. With YouTube remaining her dominant platform and Instagram and TikTok activity relatively quiet in recent months, her trajectory appears focused on consolidating YouTube depth rather than multi-platform breadth, positioning her well for mid-funnel brand partnerships targeting young women with eclectic taste in fashion and pop culture.
Roxxsaurus reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Retail, Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Wild and Ekster. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Roxxsaurus's tier (Mega, 5.3M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Roxxsaurus's real name is Roxi. She uses the handle Roxxsaurus across all her platforms — YouTube, TikTok, and Instagram — but introduces herself simply as Roxi in her videos and bios. Her business operates through rxsocial.co.uk.
Roxxsaurus runs a dedicated travel account called @roxiandmatt, which strongly suggests Matt is her partner or long-term travel companion. She keeps travel content separate from her main fashion and beauty channel, so following that account is the best way to see her trips.
Yes, SHEIN hauls and honest reviews are one of the most recognizable parts of Roxxsaurus's YouTube channel. She has tested unrealistic SHEIN dresses, filmed dedicated SHEIN haul videos, and worked with SHEIN on sponsored content — it comes up repeatedly in her top posts and hashtags.
Yes, Roxxsaurus visited the NANA pop-up store in Nagoya, Japan and documented the experience on her channel. She described it as something she was lucky to attend, reflecting her genuine fandom for the NANA manga and anime series.
She appears to be a genuine fan of the NANA series, not just a casual viewer. Beyond travelling to Japan specifically to visit a NANA pop-up, she regularly uses hashtags referencing Nana Osaki, one of the series' two main characters, in her posts.
Roxxsaurus posts new videos every Wednesday and Sunday at 5pm UK time. She lists this schedule directly in her YouTube channel description so subscribers always know when to expect new content.
Recent sponsorships on Roxxsaurus's YouTube channel include Wild (natural deodorant), Ekster (smart wallets), Whatnot (the live shopping and collectibles platform), Vivaia (sustainable footwear), and BetterHelp (online therapy). Her partnerships span lifestyle, wellness, and accessories rather than sticking to a single category.
Yes, Halloween makeup is one of her signature recurring content types and she calls it out specifically in her YouTube channel description alongside everyday makeup and hair tutorials. It's become a seasonal highlight her audience looks forward to each year.
Celebrity fashion reviews are listed as one of her core content pillars right alongside her DIYs, product tests, and makeup tutorials. She also covers viral TikTok products and life hacks, making her channel a broad but style-and-beauty-led mix.
Roxxsaurus is based in England in the United Kingdom and mentions this directly in her YouTube bio. While her content reflects a UK sensibility, her audience is genuinely global, with particularly strong viewership from the United States and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roxxsaurus · YouTube
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