United States
The Beauty Hub is a US-listed YouTube channel that has accumulated a mega-tier subscriber base through a broad mix of makeup tutorials, hairstyle guides,…
Total Followers -0.1%
7M
Across YouTube, Instagram
Primary Platform
YouTube
7M followers · 100% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15–$41 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -9758 -0.1% | -7 -1.2% | +0 +0.0% | -9765 |
| Last 90 days | -20213 -0.3% | -11 -1.8% | +0 +0.0% | -20224 |
| Last 365 days | -20213 -0.3% | -11 -1.8% | +0 +0.0% | -20224 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Beauty Hub is a US-listed YouTube channel that has accumulated a mega-tier subscriber base through a broad mix of makeup tutorials, hairstyle guides, DIY beauty remedies, and short-form ASMR content. Rather than centering on a single on-camera personality, the channel operates in an aggregator and compilation format — a model reflected in both its YouTube topic classifications and the copyright-resolution notice embedded in its channel description. Content spans lipstick tutorials, face mask walkthroughs, smoky-eye guides, and salon-style hair cutting demonstrations, with a notable lean into YouTube Shorts and viral-friendly clips. The channel's bio, written in a warm, non-native English register, suggests a production team or operator that skews toward a South or Southeast Asian origin despite the US platform registration.
The channel's audience is predominantly female and concentrated in the 18-to-34 age band, with the United States accounting for a plurality of viewership followed by the United Kingdom, Canada, and India — a geographic spread consistent with English-language beauty compilation content that travels well across diaspora communities. The Instagram presence is effectively inactive, making YouTube the channel's sole meaningful platform. Engagement sits slightly below category norms, and the rate card sits well below what a typical seven-million-subscriber channel would command, which is consistent with the compilation-heavy model and its reduced appeal to brand-safety-conscious advertisers seeking original creator endorsement. With upload cadence slowing and no meaningful cross-platform footprint, the channel's current trajectory points toward a passive archive asset rather than an actively growing media property — positioning it as a reach vehicle for lower-funnel beauty campaigns rather than a partner for premium brand storytelling.
The Beauty Hub reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at The Beauty Hub's tier (Mega, 7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Beauty Hub explicitly pitches salon secrets as a core content pillar — covering professional-grade techniques that viewers would normally only learn in a salon chair. The channel blends everyday makeup tips with more advanced methods aimed at helping people recreate polished, salon-quality results at home without a professional's price tag.
Yes — The Beauty Hub has published ASMR-style videos built around relaxing lipstick sounds, including content specifically framed for sleep. This puts the channel at an interesting crossover between the beauty tutorial world and the ASMR relaxation community, which is relatively rare for a makeup-focused account.
The Beauty Hub consistently uses the #beginnerfriendly tag and structures content around hacks, step-by-step tutorials, and tips-and-tricks formats that are designed for people early in their makeup journey. Their channel having grown to well over 6 million subscribers suggests the accessible format resonates with a wide, general audience.
Yes — hair cutting and hairstyle tutorials are an explicit part of The Beauty Hub's content mix, not an afterthought. The channel positions itself as a full-spectrum beauty destination covering both face and hair transformations, which sets it apart from channels that stick purely to makeup.
The Beauty Hub includes DIY home remedies as part of their how-to content — focusing on skincare treatments and beauty fixes you can make with accessible everyday ingredients. This natural and DIY angle sits alongside their product reviews and makeup tutorials, broadening the channel beyond cosmetics alone.
Lipstick techniques, smoky eye looks, and eye makeup transformations are the most prominent content pillars based on The Beauty Hub's top hashtags and recent video titles. Dedicated lipstick hack videos appear frequently, suggesting that lip and eye tutorials are the channel's signature content.
As of mid-2026, The Beauty Hub's YouTube channel has not published new content for several months, and their Instagram has been inactive for roughly two years. Whether this represents a planned hiatus or a longer-term pause has not been publicly confirmed by the channel.
Effectively no — while The Beauty Hub does have an Instagram account, it carries a very small following compared to their YouTube reach and hasn't been updated in approximately two years. YouTube is firmly and almost entirely their primary platform.
The Beauty Hub has grown to well over 6 million subscribers on YouTube, which puts the channel in the Mega tier of creators. Despite that scale, recent growth has plateaued and upload activity has slowed considerably heading into 2026.
The Beauty Hub's audience skews heavily female — roughly 78% — with the largest groups falling in the 18–24 and 25–34 age ranges. Nearly half of their viewers are based in the United States, with additional audiences in the United Kingdom, Canada, India, and Germany.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thebeautyhub · YouTube
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