Yasmina is a Saudi-based Arabic-language beauty and lifestyle channel that has grown into one of the more established digital properties serving Arab women…
Total Followers -0.2%
5.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 82% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $12K–$28K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -9988 -0.2% | -101 -0.0% | +0 +0.0% | -10089 |
| Last 30 days | -9988 -0.2% | -708 -0.1% | +0 +0.0% | -10696 |
| Last 90 days | -9534 -0.2% | -15787 -1.6% | +0 +0.0% | -25321 |
| Last 365 days | -9534 -0.2% | -15787 -1.6% | +0 +0.0% | -25321 |
Daily follower snapshots from CreatorDB's longitudinal index.
Yasmina is a Saudi-based Arabic-language beauty and lifestyle channel that has grown into one of the more established digital properties serving Arab women across the MENA region. Built around makeup tutorials, skincare routines, hair-care DIYs, and beauty hacks — with content described explicitly as a resource for "the Arab woman" — the channel covers everything from soft everyday looks to smoky bronze eye styles, bridging accessible technique with aspirational aesthetics. The YouTube bio's contact address points to UTurn Entertainment, one of Saudi Arabia's most prominent digital content studios, while the Instagram account carries the Webedia Arabia mark, the regional arm of the French digital media group. This dual institutional backing suggests Yasmina operates less as a solo-creator venture and more as a professionally produced content brand, which likely accounts for the consistent production quality across millions of subscribers.
The channel's audience spans broadly across the Arabic-speaking world — Saudi Arabia leads, followed by Iraq, Algeria, Morocco, and Arab diaspora communities in the United States — reflecting the deliberate pan-Arab positioning of Arabic-language beauty content. YouTube remains the historical foundation with a multi-million subscriber base, though upload activity there has slowed considerably in recent periods, with Instagram now serving as the more active publishing surface. Recent content has expanded beyond pure tutorials into celebrity fashion coverage and trending cultural moments, broadening appeal beyond how-to utility toward a lifestyle editorial tone. The engagement rate sits comfortably above category median on YouTube, and the rate card reflects a channel that brands in the beauty, fashion, and luxury segments treat as a credible vehicle for reaching Arabic-speaking female consumers — a demographic that remains underserved by Western-facing influencer rosters, giving Yasmina durable positioning in regional and global MENA-targeted campaigns.
Yasmina reaches an audience concentrated in SAU primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Yasmina's tier (Mega, 5.6M combined followers, SAU). Pulled from CreatorDB's category benchmarks.
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Yes — Yasmina is connected to both major Arab digital media companies. Her YouTube bio lists a UTurn contact address for creator partnerships, and her Instagram bio carries a Webedia Arabia credit, placing her within two of the Arab world's largest creator and media networks. This backing gives her channel a professional production infrastructure beyond the typical independent creator.
Yasmina describes her channel as the Arab woman's channel — a beauty and lifestyle hub covering everything from soft feminine makeup looks and bronze smoky eyes to DIY hair and skincare blends. Her own words frame it as a daily destination where Arab women can come away with a new look or a practical beauty tip. Celebrity fashion and trending Arabic entertainment news have also become a big part of her content mix.
Yasmina shared a bungee jumping adventure that she described as ending tragically, turning what was meant to be an exciting stunt into a dramatically unexpected moment. The post stood out as an uncharacteristic break from her usual beauty and celebrity content, giving her audience a more personal, adventurous side of her personality.
It's very much both. Alongside her makeup hacks and beauty tutorials, Yasmina regularly posts about Arabic celebrities — including coverage of Shajoon Al-Hajri discussing her role in the Ramadan 2025 series Wuhush and content from the Joy Awards. Egyptian TV personality Radwa Al-Sherbiny has also appeared in her content, reflecting a strong celebrity-news editorial angle.
Despite being explicitly created for Arab women, Yasmina's audience skews heavily male — a pattern sometimes seen on Arabic-language pages where celebrity news, trending pop culture posts, and entertainment content pull in a much broader viewership than the core beauty audience. Her mix of makeup tutorials alongside international and regional celebrity coverage likely drives this unusually wide demographic reach.
Yasmina is particularly associated with eye-lifting makeup tricks, lip-plumping techniques, and both soft everyday looks and bronze smoky eyes. She also teaches DIY skincare and hair care recipes — blends you can make at home — which she packages alongside quicker hack-style tutorials. The practical, accessible format is central to why her channel built such a large Arabic-speaking following.
Yes — Ramadan programming is a recurring part of Yasmina's content calendar. She uses the dedicated seasonal hashtag #رمضانأحلىمع (meaning "Ramadan is sweeter with"), a popular Arabic creator format for packaging themed content during the holy month. Given that her audience spans Saudi Arabia, Iraq, Algeria, and Morocco, Ramadan content naturally aligns with the shared culture of her core viewership.
Yes — Yasmina covers global entertainment news alongside regional Arabic celebrity content. Recent posts have included Dua Lipa wearing a Chanel gown and Anne Hathaway announcing her third pregnancy at 43. This blend of international and Arab celebrity coverage gives her Instagram a magazine-style editorial feel that goes well beyond standard beauty tutorials.
As of mid-2026, Yasmina's YouTube channel has been inactive for several months, with uploads having paused roughly eight months ago. She appears to have shifted her active content output to Instagram, where she continues to post regularly. Whether this reflects a deliberate platform pivot or a production pause has not been publicly explained.
Yasmina's largest audience base is in Saudi Arabia, reflecting her roots and the Saudi-focused media networks she works with. Iraq and Algeria are the next biggest viewer pools, followed by Morocco, giving her a genuinely pan-Arab reach. This spread across the Levant, Gulf, and North Africa is a strong signal of how broadly relatable her Arabic-language beauty and celebrity content is.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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