CboysTV

CboysTV is a group channel featuring a crew of friends who make videos together, not a single solo creator. The ensemble format is central to the channel's identity, with the group dynamic powering their challenge-based, stunt-heavy content style.

CboysTV is based in Minnesota, which directly shapes their content — frozen lakes, harsh winters, and a deep Midwest truck culture are recurring backdrops. That regional setting also explains their agricultural and off-road vehicle content, which runs throughout their catalog.

The thin ice series is one of CboysTV's most recognizable annual formats, where the crew drives trucks and vehicles out onto frozen lakes or dangerously thin ice as a seasonal stunt challenge. The hashtag #thinice and captions like "almost that time of the year again" confirm it's a recurring winter tradition their audience actively anticipates.

The Cheap Race Car Challenge is a competition format where the CboysTV crew each builds or buys a budget race car and races them head-to-head. Low-budget build challenges are a staple of their content, blending hands-on DIY mechanics with competitive, high-energy payoff.

The video pits 80 people in a literal tug-of-war against a truck — an oversized stunt challenge that fits CboysTV's signature style of scaling up familiar concepts to absurd, crowd-involving extremes. Large-scale physical challenges like this consistently perform well for the channel and help explain their strong engagement numbers.

Yes, burnout competitions are a documented part of CboysTV's world, including appearances at events like the Octane Autofest Burnout Competition. Their crew member competing under the handle @speedfreekss is specifically named in their posts around these events, and the recurring hashtag #keepittwisted is tied to their burnout and stunt content.

Yes, CboysTV runs an official merchandise store at cboystv.com, which they promote directly in their YouTube channel bio. Merch is a core part of how the crew monetizes their brand alongside sponsorship deals.

CboysTV has an ongoing partnership with Celsius, regularly using the hashtags #celsiusbrandpartner and #celsiuslivefit across their content. Celsius is one of several active lifestyle brands in their sponsorship mix, sitting alongside partners like Liquid IV.

CboysTV has partnered with BRUNT Workwear, a brand that aligns naturally with their hands-on, truck-and-tools identity. The fit makes sense given that the majority of their audience skews toward working-age men with strong interests in vehicles, off-road activity, and physical outdoor work.

CboysTV has surpassed 5 million subscribers on YouTube, a milestone the crew highlights in their own Instagram bio. That puts them firmly in the Mega creator tier, and their engagement rate runs well above the category median for automotive and vehicle content.