Last updated just now · Jun 25, 2026, 2:02 AM
Automotive & Cars United Kingdom

Top Gear

Full Creator Stats Live · Updated 2026-06-25

Top Gear is one of the most enduring automotive television franchises in broadcast history, produced by BBC Studios and originating in the United Kingdom.…

NicheAutomotive & Cars TierMega Engagement3.4%

Total Followers +0.0%

17.2M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

9.5M followers · 55% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $75K–$174K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-06-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 9,510,000 +10K 3.4% 1.9 3 days ago
Instagram 6,220,813 +-6221 3.5% 2.3 1 day ago
TikTok 1,500,000 +0 7.7% 1.6 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -1244 -0.0% +0 +0.0% -1244
Last 30 days +10K +0.1% -6221 -0.1% +0 +0.0% +4K
Last 90 days +30K +0.3% -98911 -1.6% +0 +0.0% -68479
Last 365 days +30K +0.3% -98911 -1.6% +0 +0.0% -68479

Audience Demographics

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539K3M5.5M8M10.5M Jun 26Sep 24Dec 24Mar 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Top Gear

Top Gear is one of the most enduring automotive television franchises in broadcast history, produced by BBC Studios and originating in the United Kingdom. First airing in its original form in 1977 and relaunched in its modern, globally influential format in 2002, the show built its reputation through a combination of high-production car reviews, outlandish challenges, and a presenter dynamic — most famously Jeremy Clarkson, Richard Hammond, and James May — that made it as much about entertainment as it was about cars. That era produced cultural touchstones like the Ken Block Hoonicorn drift sequence through London and a McLaren Speedtail drag race against an F-35 fighter jet, which the channel now deploys as anchor content on YouTube. Across its digital presence the show maintains a consistent editorial voice: authoritative on performance specifications, irreverent in tone, and visually driven.

On digital platforms, Top Gear commands a combined following in the tens of millions, with its YouTube channel serving as the primary archive and content hub — covering performance car comparisons, luxury and exotic marques, muscle cars, and an expanding electric vehicle segment that reflects the industry's shift. The audience is overwhelmingly male and skews toward the 25–44 age band, with more than half based in the United States despite the show's British identity, a signal of how deeply American car culture has absorbed the brand. Engagement rates running well above category median for a channel of this scale suggest the audience remains active rather than passive, which gives Top Gear unusually strong leverage for automotive sponsor integrations at premium rate levels. As BBC Studios continues to develop the digital-first side of the franchise alongside the broadcast property, the channel is positioned to function as an always-on automotive media brand rather than simply a TV afterthought — particularly as it leans into short-form content on TikTok and Instagram Reels to recruit younger audiences into the broader Top Gear ecosystem.

Brand fit

Why brands partner

Top Gear reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Top Gear's tier (Mega, 17.2M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What happened to Freddie Flintoff while filming Top Gear?

Freddie Flintoff suffered serious injuries in a crash at the Top Gear test track in late 2022 while filming for the show, an incident that drew significant media attention and public concern. Following the accident, the BBC suspended production of Top Gear to review safety procedures, creating major uncertainty about the programme's future for an extended period.

Why did Jeremy Clarkson get sacked from Top Gear?

The BBC terminated Jeremy Clarkson's contract in 2015 after he physically and verbally attacked Top Gear producer Oisin Tymon in what the BBC described as an unprovoked assault during a dispute over catering. Co-hosts Richard Hammond and James May then departed alongside him, and the three went on to create The Grand Tour for Amazon Prime Video, leaving Top Gear to continue under new presenting lineups.

Is Top Gear the same show as The Grand Tour?

No — Top Gear is the long-running BBC motoring programme that dates back to 1977, while The Grand Tour is a separate Amazon Prime Video series made by former Top Gear hosts Jeremy Clarkson, Richard Hammond, and James May after they left the BBC in 2015. Both shows cover performance cars, international road trips, and motorsport stunts, but they are entirely distinct productions from competing broadcasters.

Who is the Stig on Top Gear?

The Stig is Top Gear's iconic in-house racing driver, always appearing in a white helmet and racing suit and never speaking — the mystery of their identity became one of the show's most beloved running jokes. Racing driver Ben Collins was publicly revealed as the Stig in 2010 after he wrote a memoir disclosing the role, though Top Gear has employed different drivers in the suit over the years.

Where is the Top Gear test track?

The Top Gear test track was located at Dunsfold Aerodrome in Surrey, England, where the show filmed hot laps, drag races, and car challenges for over two decades. The Dunsfold site has been subject to large-scale housing redevelopment plans, raising questions about the track's long-term availability to the production.

Did Top Gear really race a McLaren Speedtail against an F-35 fighter jet?

Yes — Top Gear staged a straight-line drag race between the McLaren Speedtail, capable of over 250 mph and one of the fastest road cars ever produced, and an F-35 Lightning II military jet, which became one of the channel's most-watched and talked-about stunts. The Speedtail's aerodynamic, teardrop body was put to the ultimate test in what remains a standout moment in the show's history of outrageous car challenges.

What was the Ken Block Hoonicorn London drift video on Top Gear?

Rally legend and motorsport showman Ken Block filmed a breathtaking drift sequence through the streets of London in his Hoonicorn Mustang for Top Gear, weaving around some of the city's most recognisable landmarks at high speed. The video became one of the most-viewed pieces of content in the channel's history and now stands as a tribute to Block, who died in a snowmobile accident in January 2023.

Does Top Gear cover electric cars like the Rimac Nevera?

Yes — Top Gear has expanded its coverage well beyond petrol-powered machinery to include all-electric hypercars such as the Rimac Nevera, one of the fastest-accelerating production vehicles ever built. The show tests electric and hybrid performance cars alongside traditional combustion engines, reflecting how the high-performance car world itself has shifted in recent years.

How long has Top Gear been on British TV?

Top Gear first aired on the BBC in 1977, making it one of the longest-running factual television programmes ever made. The show was relaunched in its modern, entertainment-driven format in 2002 with Jeremy Clarkson leading the presenting team, and it has since grown into one of the most-watched factual TV franchises globally.

Is the Top Gear YouTube channel the official BBC version?

Yes — the Top Gear YouTube channel is an official commercial channel operated by BBC Studios, the BBC's commercial production arm, and it hosts what the team describe as the largest depository of Top Gear content on the web. The channel publishes exclusive car reviews, unseen footage, and early access content from the Top Gear editorial team alongside clips from the television series, and has built a following of well over nine million subscribers on YouTube alone.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 25, 2026, 2:02 AM · Slug: top-gear

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