AMMO NYC

Larry Kosilla is a career car detailer and the founder and host behind AMMO NYC, a brand he has built into one of the most recognized automotive detailing channels on YouTube. He posts new videos every Sunday covering barn find restorations, exotic car detailing, and hands-on DIY cleaning tutorials, combining professional technique with storytelling-driven transformations.

Yes, AMMO NYC operates as both a content channel and a product brand — the registered trademark DRIVE + PROTECT® that appears across their social profiles signals a commercial line of car care and paint protection products beyond just YouTube content. The brand name and slogan reflect a philosophy around maintaining and protecting vehicles at a professional level.

DRIVE + PROTECT® is AMMO NYC's registered brand trademark and core philosophy, representing the idea that cars should be both actively enjoyed on the road and properly maintained and protected. It functions as the guiding identity for the product and service side of the AMMO NYC brand, not just a social media tagline.

Yes — AMMO NYC detailed a 1914 Detroit Electric Car, a vehicle more than 110 years old, in one of their most talked-about videos. The project went beyond a standard cleaning, also exploring whether the historic car would still run, making it a full restoration narrative and one of the channel's most unique barn find features.

That video showed Larry Kosilla detailing a long-neglected Buick described as being for a father's final ride, giving the transformation a deeply personal and emotional weight beyond the typical before-and-after reveal. It's one of the clearest examples of AMMO NYC's storytelling approach, where owner reactions and human meaning are central to the content alongside the detailing craft.

AMMO NYC shared a technique involving a heat gun applied to the tire surface to help tire dressing bond more effectively and extend how long the shine lasts. It's the kind of professional insider tip the channel is built around — breaking down techniques used by trained detailers into practical steps any car owner can follow at home.

Many of the neglected and long-stored vehicles featured on AMMO NYC are sourced through the car community, with owners submitting their vehicles or connecting with Larry through the channel's audience. The recurring "first wash in X years" format has become a signature series, suggesting a steady pipeline of owners eager to have their stored cars restored on camera.

AMMO NYC has worked with Squarespace and Drift as named sponsors on their YouTube channel. Drift, a car fragrance and cleaning product brand, is a particularly natural fit given AMMO NYC's detailing-focused audience and the channel's credibility in the car care space.

Larry Kosilla self-identifies AMMO NYC as the "#1 automotive detailing channel" in his YouTube bio, and with well over two million subscribers and engagement running significantly above the category median, the claim carries real weight. The channel's long track record, consistent Sunday upload schedule, and broad coverage of everything from vintage barn finds to exotic car care have kept it at the top of the detailing niche for years.

AMMO NYC is rooted in New York City, with the name itself reflecting the channel's metropolitan professional detailing origins. Larry Kosilla built the brand from a background in high-end detailing services in the New York area, which informed the professional-grade standards and techniques central to the channel's identity.