United Kingdom
Car Throttle began as a UK-based online community and editorial outlet for car enthusiasts before evolving into a substantial multi-platform automotive…
Total Followers -0.1%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3M followers · 64% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $18K–$41K / IG post
Gassman announced his exit on 10 January 2026, describing his time as an 'incredible experience'. With the YouTube channel having gone quiet since October 2025, his departure raised wide questions about the brand's direction.
After a string of presenter changes throughout 2025, the channel went silent with no new uploads, marking a significant pause for a property with 3M subscribers.
Racing driver Ben Broke-Smith joined early 2025 but departed by April; content producer Lucas Cochrane stepped in as on-screen talent from August 2025, reflecting ongoing team churn.
Matt left at the start of 2025 to create 'Motorbikes With Matt', continuing a trend of talent exits from the Dennis Publishing-owned brand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -735 -0.1% | +0 +0.0% | -735 |
| Last 30 days | +0 +0.0% | -3527 -0.2% | +0 +0.0% | -3527 |
| Last 90 days | -9966 -0.3% | +0 +0.0% | +0 +0.0% | -9966 |
| Last 365 days | -9966 -0.3% | +0 +0.0% | +0 +0.0% | -9966 |
Daily follower snapshots from CreatorDB's longitudinal index.
Car Throttle began as a UK-based online community and editorial outlet for car enthusiasts before evolving into a substantial multi-platform automotive media brand. The YouTube channel built its identity around a format that resonates strongly with the enthusiast market: buying cheap, characterful, or forgotten cars — barn finds, bargain Japanese classics, ageing icons — and putting them through challenges, restorations, and head-to-head comparisons. That formula, which borrows some of the accessible irreverence of the challenge-show format while keeping the focus firmly on genuine car culture, helped the channel accumulate millions of subscribers and establish a loyal audience well beyond its British origins. Despite being rooted in the UK, the majority of its audience is based in the United States, a reflection of how broadly the cheap-car-enthusiast sensibility translates across English-speaking markets.
The channel's content mix — covering everything from AW11 MR2s and modified Toyotas to Porsche comparisons and retro EVs — positions Car Throttle at the intersection of nostalgia-driven enthusiast content and contemporary automotive journalism. Its audience skews heavily male and spans a wide age band, with a meaningful proportion of viewers in the 35-and-older bracket who grew up with the cars regularly featured. Engagement across platforms sits comfortably above category norms, suggesting a retained core of active followers despite a slower recent upload cadence on YouTube. Instagram remains the most commercially active surface, commanding the highest rate-card figures, which points to brands in the automotive accessories, performance parts, and lifestyle space finding strong value in the channel's visually engaged following. As the automotive media landscape consolidates and short-form content competes with long-form, Car Throttle's established brand equity and cross-generational appeal give it a durable niche among credentialed enthusiast voices.
Car Throttle reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive / Media, a clear signal of fit for brands in those categories. Demonstrated partners include Auto Trader Group. Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Car Throttle's tier (Macro, 4.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
As of mid-2026, Car Throttle's YouTube channel has gone through an extended upload gap spanning several months — a striking pause for a channel that built its reputation there. The team has continued posting on Instagram during this period, though no public explanation for the YouTube hiatus has been given.
Car Throttle drove all three MR2 generations — the AW11 Mk1, the SW20 Mk2, and the ZZW30 Mk3 — in a dedicated head-to-head comparison, one of their signature multi-car showdown formats. Each generation has a very different character, from the lightweight Mk1 to the turbocharged Mk2 with its notorious handling reputation, making it a genuinely contested result.
Car Throttle drove the Audi S3 and the Volkswagen Golf R back to back and published a full head-to-head verdict. The two cars share Volkswagen Group underpinnings but deliver a meaningfully different experience behind the wheel, and the comparison is one of the more popular hot hatch tests the channel has produced.
Barn find videos are one of Car Throttle's most consistent content pillars — the team tracks down long-neglected, sometimes decades-forgotten cars and documents getting them running, assessed, or on the road again. It's a format that plays directly to an enthusiast audience who love the idea of unearthing a hidden classic rather than watching another press-fleet review.
Car Throttle covers EVs alongside traditional performance and classic cars, and has given prominent coverage to Renault's retro-styled electric lineup, reporting on all three models in the French brand's modern-retro EV trio as they arrived in Britain. The channel's angle tends to focus on EVs with genuine design character or heritage rather than generic mainstream electric models.
Film and TV cars are a recurring theme in Car Throttle's output — they seek out and drive cars made famous on screen, with movie car appearing consistently as a hashtag across their posts. The format works because it blends pop-culture nostalgia with hands-on automotive journalism, pulling in viewers who might skip a straight new-car review.
Car Throttle began as an automotive enthusiast community and media website before its YouTube channel became the dominant platform, and the brand has always operated more like a media company than a solo creator. There is no single on-screen personality who is Car Throttle — it's a team of presenters and journalists, which is why it's categorised as a media and news company rather than an individual influencer.
Buying and running interesting cars on a tight budget is central to Car Throttle's identity — they apply a budget limit to source overlooked Japanese sports cars, undervalued performance hatchbacks, or neglected classics and then put them through road trips, races, or builds. Hashtags like #cheapcars and #modified run through years of their content and consistently reflect what the core audience returns for.
The Toyota GT86 has a two-stage stability system — a standard button press reduces traction control, but holding the button for a specific duration fully disables VSC in a way many owners never discover. Car Throttle highlighted this as a short-form tip, and it resonated strongly because it's a genuinely useful trick buried in the owner's manual rather than anything obvious from the dashboard.
Car Throttle is a British automotive media brand, founded and produced in the United Kingdom. Despite its UK roots, the largest share of its audience is based in the United States, which makes it one of the more transatlantic car channels of its scale — British sensibility and humour landing consistently well with American enthusiasts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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