India
MotorOctane is a creator with a presence on YouTube (5,250,000 followers), Instagram (1,649,453 followers), based in India. Their content sits in the…
Total Followers +1.0%
6.9M
Across YouTube, Instagram
Primary Platform
YouTube
5.3M followers · 76% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $20K–$46K / IG post
MotorOctane launched its annual audience-voted awards for 2026, inviting the 'MO Family' to cast votes for their favorites across automotive categories.
The RMH MotorOctane team celebrated surpassing 1 billion total views on YouTube, reinforcing its claim as India's largest automotive video platform.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +4K +0.2% | +0 +0.0% | +14K |
| Last 30 days | +30K +0.6% | +40K +2.4% | +0 +0.0% | +70K |
| Last 90 days | +61K +1.2% | +85K +5.2% | +0 +0.0% | +146K |
| Last 365 days | +61K +1.2% | +85K +5.2% | +0 +0.0% | +146K |
Daily follower snapshots from CreatorDB's longitudinal index.
MotorOctane is a creator with a presence on YouTube (5,250,000 followers), Instagram (1,649,453 followers), based in India. Their content sits in the automotive & cars space. Their YouTube bio reads: "MotorOctane is for serious Indian car & bike buyers who want the best set of videos, exclusives and content with the most in-depth research explained in an easy to understand manner. Our videos are simple and straight forward with the aim t". The full audience and engagement breakdown is below.
MotorOctane reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at MotorOctane's tier (Mega, 6.9M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MotorOctane Garage (@motoroctanegarage) is a secondary Instagram account run by the MotorOctane team, which their main Instagram bio specifically directs followers toward. It operates as an extension of the broader MotorOctane brand alongside their primary automotive review and buyer-guide content.
MotorOctane independently measures vehicle performance using professional-grade equipment, explicitly to verify — or challenge — manufacturer claims. This hands-on testing methodology is highlighted in their YouTube bio as a core reason serious Indian car buyers should trust their content over channels that simply relay spec-sheet figures.
Yes, MotorOctane describes itself as a destination for serious Indian car and bike buyers, so two-wheelers are part of their coverage alongside cars. Their content spans everyday commuter vehicles through to luxury and sports cars, making them a broad-scope Indian automotive channel.
Apollo Tyres appears among MotorOctane's most consistently used hashtags, indicating a content partnership or sponsorship arrangement with the Indian tyre manufacturer. Given MotorOctane's focus on real-world performance testing, a tyre brand collaboration is a natural commercial fit.
MotorOctane positions itself as India's most trusted automotive platform by combining deep research with independent vehicle testing using professional equipment, rather than simply presenting what manufacturers claim. Their stated mission is to help everyday Indian buyers choose the right vehicle, so content is deliberately plain-language rather than purely enthusiast-facing.
MotorOctane covers the full range of the Indian market — their content includes mainstream family vehicles like the Maruti Ertiga alongside premium brands such as Mercedes and Audi. This breadth reflects their goal of being genuinely useful to serious buyers at any budget, not just aspirational viewers.
MotorOctane's Instagram bio includes a publicly listed WhatsApp contact number, which functions as a direct line for viewer questions or brand and partnership inquiries. Sharing a WhatsApp number is a more common practice among Indian digital media brands than Western creators, and it reinforces MotorOctane's positioning as an accessible, community-led platform.
Despite being an India-based channel focused on Indian automotive buyers, a large share of MotorOctane's YouTube audience comes from countries including the United States and the United Kingdom. Their professional production quality and rigorous performance-testing approach appear to attract car enthusiasts globally, even though the core buying advice is aimed at the Indian market.
MotorOctane has surpassed 5 million subscribers on YouTube, placing them firmly in the Mega tier of creators. Their engagement rate runs well above the automotive content category median, reflecting an unusually active viewer base for a channel of that scale.
MotorOctane's primary platform is YouTube, where they maintain their largest audience and upload regularly. They also have an Instagram presence through two accounts — their main @motoroctane handle and the secondary @motoroctanegarage account.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@motoroctane · YouTube
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