United States
Hagerty began as a specialty insurance company for collector and classic vehicles, founded in Traverse City, Michigan, and has since evolved into one of the…
Total Followers +0.9%
4.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.8M followers · 80% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Hagerty debuted a 24/7 streaming channel on Prime Video offering hundreds of hours of original automotive content, including fan-favorite series hosted by Jason Cammisa, available across thousands of compatible devices.
The publicly traded company (NYSE: HGTY) reported its strongest year to date, with written premium growth of 14% and Marketplace revenue up 119%. It also expanded its insurance rollout with State Farm to 27 states and grew its Marketplace into Europe.
The 2026 list highlights 11 collector vehicles — from the Porsche Carrera GT to the Chevrolet Corvette Z06 (C6) — that Hagerty's Automotive Intelligence team predicts are poised to appreciate in value.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +5K +0.5% | +0 +0.0% | +15K |
| Last 30 days | +30K +0.8% | +15K +1.7% | +0 +0.0% | +45K |
| Last 90 days | +61K +1.6% | +48K +5.4% | +0 +0.0% | +109K |
| Last 365 days | +61K +1.6% | +48K +5.4% | +0 +0.0% | +109K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Xpel Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Hagerty Sponsorship | Sponsored content | YouTube | May 2025 | — |
Hagerty began as a specialty insurance company for collector and classic vehicles, founded in Traverse City, Michigan, and has since evolved into one of the most substantive automotive media operations in the United States. Rather than functioning as a conventional brand channel, Hagerty's YouTube presence operates with the editorial depth of a dedicated automotive publisher — producing long-running series like Barn Find Hunter, which follows writer Tom Cotter on searches for forgotten cars across the country, and Redline Rebuild, a methodical time-lapse engine restoration series that has built its own dedicated following. The addition of British automotive journalist Henry Catchpole has expanded the channel's appeal into driving impressions and international motorsport coverage, while segments touching on JGTC-era Japanese racecars, obscure prototypes like the 1967 Gyro-X, and racing history underscore the channel's editorial ambition across multiple collector subcultures.
Hagerty's audience skews heavily male and older than most automotive YouTube channels, with a significant share of viewers in the 35-and-above demographic — a direct reflection of the collector car community the parent company insures and serves through its Hagerty Drivers Club membership program. This tight alignment between content audience and core customer base is unusual in branded media and gives the channel a structural coherence that pure-play automotive creators rarely achieve. An engagement rate meaningfully above the category median suggests strong community investment rather than passive viewership. With paint protection brand XPEL among recent partners, the sponsorship profile fits naturally alongside the channel's restoration and preservation themes. As Hagerty continues to invest in talent and editorial programming, it is positioned less as a corporate content arm and more as a standalone automotive media brand that happens to share its name with an insurance company — a model with long-term advantages in audience trust and brand equity.
Hagerty reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Xpel and Hagerty. Engagement on YouTube runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hagerty's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Hagerty is a genuine specialty insurance company based in the United States that focuses exclusively on collector and enthusiast vehicles. Their YouTube channel grew out of a broader mission to serve the classic car community, and today it operates as both a media brand and a marketing arm for their insurance, valuation, and membership services.
Barn Find Hunter is one of Hagerty's signature original series, hosted by automotive author Tom Cotter, where he travels the country tracking down forgotten classic cars hidden in barns, garages, and warehouses. The show taps directly into the fantasy shared by most classic car enthusiasts of stumbling onto a rare, untouched vehicle with a great story behind it.
Redline Rebuild is a Hagerty YouTube series that documents the complete teardown and rebuild of classic car engines from scratch, often using time-lapse photography to compress the full process into a compelling watch. It's built for mechanical enthusiasts who want an honest look at what restoration actually involves, from seized internals to finished, running powerplants.
Henry Catchpole is a British automotive journalist and presenter who appears regularly in Hagerty's video content, known for his articulate, deeply enthusiast-driven driving features and reviews. His name appears as a recurring hashtag across Hagerty's social posts, making him one of the most recognizable on-screen faces associated with the brand's international content.
The Hagerty Drivers Club is a membership program that gives classic and collector car owners access to benefits tied to Hagerty's insurance products, vehicle valuation tools, and community events. The club has a visible presence across Hagerty's social content under the #hagertydriversclub hashtag, positioning it as a lifestyle community as much as an insurance perk.
The 1967 Gyro-X was a radical concept vehicle designed by Alex Tremulis and Tom Summers that used an internal gyroscope to balance on just two inline wheels, essentially a fully enclosed car body riding like a motorcycle. Hagerty featured it as one of history's most audacious automotive experiments, showcasing the kind of obscure and genuinely strange vehicles that make their channel stand apart from mainstream car media.
The #36 Castrol TOM'S Supra is a legendary entry from Japan's JGTC racing series, widely regarded as one of the most iconic liveries in Japanese motorsport history. Hagerty's coverage of it is part of their broader commitment to JDM and Japanese racing culture, which pulls a particularly passionate slice of the enthusiast audience.
Hagerty specializes in coverage for classic, collector, and enthusiast vehicles rather than everyday commuter cars, which is the core difference between them and a standard auto insurer. Their policies are built around agreed value coverage and the specific reality of owners who drive occasionally, attend shows, and want their vehicles protected accordingly.
XPEL is a paint protection film and surface care brand that makes products designed to shield vehicle finishes from chips, scratches, and UV damage — a natural fit for the classic and collector car owners who make up Hagerty's core audience. The sponsorship reflects how well-aligned Hagerty's followers are with premium vehicle preservation products, which makes the channel attractive to brands in that space.
Hagerty's YouTube channel has surpassed three and a half million subscribers, placing it firmly in the Macro tier of automotive creators and making it one of the largest brand-operated car channels on the platform. What stands out is that its engagement rate runs well above the category average — unusual for a company channel rather than a solo personality-driven account.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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