Last updated just now · Jun 25, 2026, 2:20 AM
Cars & Automotive United States

Hagerty

Full Creator Stats Live · Updated 2026-06-25

Hagerty began as a specialty insurance company for collector and classic vehicles, founded in Traverse City, Michigan, and has since evolved into one of the…

NicheCars & Automotive TierMacro Engagement3.8%

Total Followers +0.9%

4.8M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

3.8M followers · 80% of audience

Engagement

3.8%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$31K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-06-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 3,820,000 +30K 3.8% 2.6 2 days ago
Instagram 882,223 +15K 4.7% 24.5 1 day ago
TikTok 66,900 +0 8.0% 4.7 2 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +10K +0.3% +5K +0.5% +0 +0.0% +15K
Last 30 days +30K +0.8% +15K +1.7% +0 +0.0% +45K
Last 90 days +61K +1.6% +48K +5.4% +0 +0.0% +109K
Last 365 days +61K +1.6% +48K +5.4% +0 +0.0% +109K

Audience Demographics

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-406992763K1.9M3.1M4.3M Jun 26Sep 24Dec 24Mar 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Oct 2025
Sponsored content YouTube May 2025
Background

About Hagerty

Hagerty began as a specialty insurance company for collector and classic vehicles, founded in Traverse City, Michigan, and has since evolved into one of the most substantive automotive media operations in the United States. Rather than functioning as a conventional brand channel, Hagerty's YouTube presence operates with the editorial depth of a dedicated automotive publisher — producing long-running series like Barn Find Hunter, which follows writer Tom Cotter on searches for forgotten cars across the country, and Redline Rebuild, a methodical time-lapse engine restoration series that has built its own dedicated following. The addition of British automotive journalist Henry Catchpole has expanded the channel's appeal into driving impressions and international motorsport coverage, while segments touching on JGTC-era Japanese racecars, obscure prototypes like the 1967 Gyro-X, and racing history underscore the channel's editorial ambition across multiple collector subcultures.

Hagerty's audience skews heavily male and older than most automotive YouTube channels, with a significant share of viewers in the 35-and-above demographic — a direct reflection of the collector car community the parent company insures and serves through its Hagerty Drivers Club membership program. This tight alignment between content audience and core customer base is unusual in branded media and gives the channel a structural coherence that pure-play automotive creators rarely achieve. An engagement rate meaningfully above the category median suggests strong community investment rather than passive viewership. With paint protection brand XPEL among recent partners, the sponsorship profile fits naturally alongside the channel's restoration and preservation themes. As Hagerty continues to invest in talent and editorial programming, it is positioned less as a corporate content arm and more as a standalone automotive media brand that happens to share its name with an insurance company — a model with long-term advantages in audience trust and brand equity.

Brand fit

Why brands partner

Hagerty reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Xpel and Hagerty. Engagement on YouTube runs around 3.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Hagerty's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Hagerty on YouTube actually a real insurance company?

Yes, Hagerty is a genuine specialty insurance company based in the United States that focuses exclusively on collector and enthusiast vehicles. Their YouTube channel grew out of a broader mission to serve the classic car community, and today it operates as both a media brand and a marketing arm for their insurance, valuation, and membership services.

What is Barn Find Hunter on Hagerty YouTube?

Barn Find Hunter is one of Hagerty's signature original series, hosted by automotive author Tom Cotter, where he travels the country tracking down forgotten classic cars hidden in barns, garages, and warehouses. The show taps directly into the fantasy shared by most classic car enthusiasts of stumbling onto a rare, untouched vehicle with a great story behind it.

What is Redline Rebuild on Hagerty?

Redline Rebuild is a Hagerty YouTube series that documents the complete teardown and rebuild of classic car engines from scratch, often using time-lapse photography to compress the full process into a compelling watch. It's built for mechanical enthusiasts who want an honest look at what restoration actually involves, from seized internals to finished, running powerplants.

Who is Henry Catchpole and what does he do for Hagerty?

Henry Catchpole is a British automotive journalist and presenter who appears regularly in Hagerty's video content, known for his articulate, deeply enthusiast-driven driving features and reviews. His name appears as a recurring hashtag across Hagerty's social posts, making him one of the most recognizable on-screen faces associated with the brand's international content.

What is the Hagerty Drivers Club?

The Hagerty Drivers Club is a membership program that gives classic and collector car owners access to benefits tied to Hagerty's insurance products, vehicle valuation tools, and community events. The club has a visible presence across Hagerty's social content under the #hagertydriversclub hashtag, positioning it as a lifestyle community as much as an insurance perk.

What was the 1967 Gyro-X that Hagerty featured?

The 1967 Gyro-X was a radical concept vehicle designed by Alex Tremulis and Tom Summers that used an internal gyroscope to balance on just two inline wheels, essentially a fully enclosed car body riding like a motorcycle. Hagerty featured it as one of history's most audacious automotive experiments, showcasing the kind of obscure and genuinely strange vehicles that make their channel stand apart from mainstream car media.

What is the Castrol TOM'S Supra that Hagerty covered?

The #36 Castrol TOM'S Supra is a legendary entry from Japan's JGTC racing series, widely regarded as one of the most iconic liveries in Japanese motorsport history. Hagerty's coverage of it is part of their broader commitment to JDM and Japanese racing culture, which pulls a particularly passionate slice of the enthusiast audience.

Does Hagerty only insure classic and collector cars?

Hagerty specializes in coverage for classic, collector, and enthusiast vehicles rather than everyday commuter cars, which is the core difference between them and a standard auto insurer. Their policies are built around agreed value coverage and the specific reality of owners who drive occasionally, attend shows, and want their vehicles protected accordingly.

What is XPEL and why are they connected to Hagerty?

XPEL is a paint protection film and surface care brand that makes products designed to shield vehicle finishes from chips, scratches, and UV damage — a natural fit for the classic and collector car owners who make up Hagerty's core audience. The sponsorship reflects how well-aligned Hagerty's followers are with premium vehicle preservation products, which makes the channel attractive to brands in that space.

How many subscribers does Hagerty have on YouTube?

Hagerty's YouTube channel has surpassed three and a half million subscribers, placing it firmly in the Macro tier of automotive creators and making it one of the largest brand-operated car channels on the platform. What stands out is that its engagement rate runs well above the category average — unusual for a company channel rather than a solo personality-driven account.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 25, 2026, 2:20 AM · Slug: hagerty

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