Donut

Yes — Donut is the channel built on the same brand as Donut Media, the Los Angeles-based automotive content company that grew into one of the largest car-focused YouTube channels in the world. The channel still tags its uploads with #donutmedia, and its core identity around accessible car culture traces directly back to those roots.

"Cars are for everyone" is Donut's stated content philosophy and the tagline that defines the channel's entire approach. Rather than catering only to professional mechanics or wealthy collectors, the channel frames car culture — from engine rebuilds to motorsport — as something understandable and exciting for total beginners and lifelong gearheads alike.

Donut has been running an ongoing Porsche engine build series, tearing the motor down, reinforcing internal components, and reassembling it with serious performance upgrades. Videos like "Rebuilding my Porsche's new core motor into an absolute monster" and "Cutting my Porsche's engine apart to make it bulletproof" have become some of the channel's most prominent recent content.

Yes — "I Secretly Restored My Dad's Car" is one of Donut's standout uploads, in which a family vehicle is fully brought back to life as a surprise. The video taps into the personal and emotional side of car culture that sits alongside the channel's more technical and competitive content.

"Real Mechanic vs YouTube Mechanic (Winner Keeps Truck)" is a high-stakes head-to-head format where a trained professional goes up against a self-taught YouTube-style builder, with the loser forfeiting their truck. The video is a strong example of how Donut turns automotive skill into accessible, competitive entertainment.

In one of its engineering challenge uploads, Donut attempted to hit 100 miles per gallon in a notoriously fuel-hungry vehicle by combining hypermiling techniques, aerodynamic modifications, and mechanical adjustments. It fits a recurring format on the channel where absurd targets become a vehicle for teaching real automotive and physics concepts.

Summit Racing Equipment is one of Donut's active sponsors as of mid-2026, and the pairing is a natural one — Summit is among the largest aftermarket auto parts retailers in the US, and Donut's audience is built around hands-on builds and modifications that require exactly that kind of parts sourcing. It's one of the most on-brand sponsor relationships on the channel.

Yes — Hankook Tire is a confirmed Donut sponsor as of early 2026, which makes sense for a channel that covers high-performance builds, track content, and custom automotive work where tire choice is a real factor. Donut's deeply engaged enthusiast audience is a prime target for a performance tire brand.

Donut goes beyond four wheels — the channel tags uploads with #motorcycle, #motorbike, and #honda alongside its core car content, signaling that two-wheeled vehicles are part of the mix. This lines up with the "cars are for everyone" ethos, which the channel applies to vehicles broadly rather than keeping a strict car-only lane.

Donut has surpassed 9 million subscribers on YouTube, placing it firmly in the Mega-creator tier and making it one of the largest automotive channels on the platform. Its engagement rate runs well above the category median — which is rare at that scale and points to a genuinely loyal viewer base rather than passive subscribers.