Huda Kattan Full Creator Stats

Her full name is Huda Kattan — Huda is her given name and Kattan is her family name. She is of Iraqi heritage and was raised partly in the United States before relocating to Dubai, where she is based today.

Huda Kattan co-founded Huda Beauty in 2013, initially launching a line of false lashes sold through Sephora in Dubai. The brand grew into a full cosmetics and skincare company and is now widely distributed globally.

Between 2021 and 2022, Huda transitioned out of the day-to-day CEO role at Huda Beauty, with Nathalie Kristo appointed as the incoming CEO. Huda indicated the change was intended to allow her to focus on creative direction and content while professional management scaled the business.

Nathalie Kristo is the CEO of Huda Beauty, appointed when Huda Kattan stepped back from the operational leadership role around 2021–2022. Kristo brought executive experience in the beauty industry and took over day-to-day management of the brand.

Yes. In 2023, Huda Kattan publicly announced her separation from Christopher Goncalo, her husband of several years. She addressed the news openly on her platforms, framing it as part of her broader commitment to personal transparency with her audience.

From around 2022 onward, Huda shifted a meaningful portion of her content toward mental health, emotional wellness, and personal transparency, moving beyond purely beauty-focused tutorials. She has spoken publicly about therapy, self-worth, and navigating major life changes, which aligns with her separation announcement in 2023.

Huda Kattan is of Iraqi heritage and spent formative years in the United States. She has been based in Dubai, UAE, for most of her career as a creator and entrepreneur, which is reflected in her strong audience presence across the MENA region.

As of early-to-mid 2026, confirmed sponsor partnerships include Estée Lauder and Charlotte Tilbury (Instagram campaigns), Sephora (YouTube sponsored video), Fenty Beauty (TikTok product launch), and Drunk Elephant (TikTok sponsored video). All fall squarely within the prestige and accessible beauty verticals.

Across all platforms, Huda Kattan has approximately 58.5 million followers — roughly 38.5 million on Instagram, 15.2 million on TikTok, and 4.8 million on YouTube. Instagram remains her primary and largest platform by audience size.

At the Mega tier, Huda's engagement rate runs at nearly double the beauty category median, which is a notable outlier for an account her size. TikTok shows the highest engagement rate of her three platforms, while Instagram anchors her largest raw audience.