NikkieTutorials

NikkieTutorials' real name is Nikkie de Jager. She was born on March 2, 1994, in Wageningen, Netherlands, and has used the NikkieTutorials handle since the early days of her YouTube career.

Nikkie de Jager publicly came out as transgender in a YouTube video published on January 13, 2020, titled 'I'm Coming Out.' She stated she had been blackmailed into disclosure, and the video received widespread global support and media coverage.

Yes. Nikkie de Jager co-hosted the Eurovision Song Contest 2021 grand final in Rotterdam, Netherlands, alongside Chantal Janzen, Edsilia Rombley, and Jan Smit. The event drew one of the largest live television audiences of that year.

Nikkie de Jager married her longtime partner Dylan Drossaers in 2023 in a celebrated ceremony held in Italy. The couple had been engaged since 2020 after Dylan proposed during a trip to New York.

Her most recent confirmed brand partnerships include MAC Cosmetics, NARS Beauty, Charlotte Tilbury, Estée Lauder, and ghd Professional Hair — all within the prestige and premium beauty vertical. These deals span Instagram, YouTube, and TikTok formats across late 2025 and early 2026.

Yes. Nikkie de Jager received prominent coverage in Netflix's 'Beauty' related programming in 2022, which extended her visibility well beyond the core beauty-enthusiast audience. She also maintained high-profile collaborations with Maybelline and Marc Jacobs Beauty around the same period.

NikkieTutorials has a combined 42.9 million followers across Instagram, YouTube, and TikTok as of mid-2026. Her largest individual platform following is on Instagram at roughly 18.6 million, with YouTube close behind at approximately 15.2 million.

NikkieTutorials posts an overall engagement rate of 2.3%, which sits above the 1.5% category median for beauty creators at her tier. Her TikTok engagement is notably higher, reflecting strong algorithmic performance on shorter-form content.

Nikkie de Jager is from Wageningen, Netherlands and is based in the Netherlands. Her Dutch origins and Eurovision hosting role have made her particularly prominent in European media, while her content reach extends globally across English-speaking and South and Southeast Asian markets.

Nikkie de Jager built her reputation on detailed, transformation-focused makeup tutorials that emphasise technique and product knowledge. Her early viral success with the 'The Power of Makeup' video in 2015 — which sparked a global social media trend — established her as a defining voice in online beauty content and accelerated her subscriber growth substantially.