United States
Born Jeffrey Lynn Steininger Jr., Jeffree Star built early notoriety as a MySpace musician before pivoting to beauty content on YouTube, where his…
Total Followers -0.8%
36.7M
Across Instagram, YouTube, TikTok
Primary Platform
12.8M followers · 35% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $128K–$283K / IG post
Jeffree has continued building out his Wyoming ranch business, frequently promoting yak meat sales and ranch life across his social platforms.
The skincare brand marked his first major category expansion beyond color cosmetics.
He documented the health scare on social media, linking complications partly to lingering effects of his 2020 Wyoming car crash.
The line debuted with branded flower and pre-rolls, expanding his business empire beyond beauty.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -7709 -0.1% | +0 +0.0% | +0 +0.0% | -7709 |
| Last 30 days | -307093 -2.4% | +0 +0.0% | +0 +0.0% | -307093 |
| Last 90 days | -358489 -2.8% | +0 +0.0% | +0 +0.0% | -358489 |
| Last 365 days | -358489 -2.8% | +0 +0.0% | +0 +0.0% | -358489 |
Daily follower snapshots from CreatorDB's longitudinal index.
Born Jeffrey Lynn Steininger Jr., Jeffree Star built early notoriety as a MySpace musician before pivoting to beauty content on YouTube, where his unfiltered reviews and vivid editorial aesthetic attracted a following that few independent creators in the niche have matched. He is based in the United States and founded <strong>Jeffree Star Cosmetics</strong> in 2014, scaling it into one of the most-recognized indie beauty brands globally. In 2023 he extended his brand empire with the launch of <strong>Jeffree Star Skin</strong>, a standalone skincare line, and simultaneously made headlines when he was hospitalized after suffering multiple blood clots, publicly documenting his recovery. His trajectory increasingly reflects a diversified entrepreneur as much as a content creator.
Benchmark estimates for a creator at Jeffree Star's tier (Mega, 36.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jeffree Star's legal birth name is Jeffrey Lynn Steininger Jr. He adopted the stage name Jeffree Star early in his career as a musician and beauty personality on MySpace and has used it exclusively in public life since.
Jeffree Star Cosmetics is an independent beauty brand he founded in 2014, initially known for bold liquid lipsticks and eyeshadow palettes. It has grown into a multi-product line sold direct-to-consumer and through major retail partners, and remains the centerpiece of his business portfolio.
Jeffree Star Skin is a dedicated skincare line he launched in 2023, separate from his cosmetics brand. The move reflected growing consumer and creator-industry interest in skincare as a complement to makeup, and gave him a second branded product vertical to cross-promote across his channels.
In early 2023, Jeffree Star was hospitalized after suffering multiple blood clots. He shared details of his diagnosis and recovery publicly across his social channels, drawing significant attention and concern from his audience.
Jeffree Star Cannabis is a legal cannabis brand he launched in 2022, entering the regulated marijuana market. It was one of several non-beauty ventures he pursued around that period and represents his broader strategy of extending personal branding beyond cosmetics.
Star Yak Ranch is Jeffree Star's livestock operation based in Wyoming. In 2024 he expanded its operations and began selling yak meat directly to consumers, drawing substantial media coverage and positioning it as a serious agricultural venture rather than a novelty.
Recent confirmed partnerships include Morphe Cosmetics, Sephora, GlassBridge Brands, Kylie Cosmetics, and Jacobs by Marc Jacobs. The roster spans beauty, luxury skincare, and fashion verticals, reflecting the breadth of his audience's purchasing interests.
His Instagram engagement runs below the beauty category median, which is notable given his Mega-tier follower count — large accounts commonly see rate compression, but the gap is meaningful. His YouTube and TikTok channels perform considerably better on this metric, making video the stronger activation format for brand partners.
Yes. As of mid-2026, his YouTube channel continues to post content and has shown modest positive growth over the prior 30-day period, outperforming his Instagram on engagement rate. YouTube remains a key platform for longer product reviews, brand integrations, and personal vlogs.
Jeffree Star has faced numerous controversies over the years, including accusations of racist and abusive behavior from former collaborators and community members, which periodically resurfaced in public discourse. He has also been at the center of drama within the beauty YouTube community, most notably in high-profile falling-outs with other major creators that generated sustained media coverage.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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