United States
Avani Gregg (@avani) is a U.S.-based beauty and dance creator who built a Mega-tier following — now approaching 60 million across platforms — largely through transformation makeup tutorials and high-energy TikTok content.
Total Followers -0.1%
57.6M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
41.5M followers · 72% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $150K–$329K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -10480 -0.1% | -10480 |
| Last 30 days | +0 +0.0% | -9900 -0.9% | -47908 -0.3% | -57808 |
| Last 90 days | +0 +0.0% | -9900 -0.9% | -330862 -2.2% | -340762 |
| Last 365 days | +0 +0.0% | -9900 -0.9% | -330862 -2.2% | -340762 |
Daily follower snapshots from CreatorDB's longitudinal index.
Avani Gregg (@avani) is a U.S.-based beauty and dance creator who built a <strong>Mega-tier</strong> following — now approaching 60 million across platforms — largely through transformation makeup tutorials and high-energy TikTok content. Originally from Greenfield, Indiana, she rose to prominence as one of the earliest members of the <strong>Hype House</strong> collective, a Los Angeles content creator group that shaped a generation of short-form video talent. Her profile expanded beyond the platform in early 2022 when she appeared in Netflix's <strong>'Hype House'</strong> docuseries, cementing mainstream recognition. With sustained brand demand across beauty and fashion and a growing YouTube subscriber base, her trajectory remains commercially active.
Avani-Gregg reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 6.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Avani-Gregg's tier (Mega, 57.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Avani Gregg — the name she uses publicly and professionally is the same as her legal name. She goes by the handle @avani across her major social platforms.
Avani Gregg is from Greenfield, Indiana, a small city east of Indianapolis. She relocated to Los Angeles as her TikTok career took off and she joined the Hype House collective.
She initially gained widespread attention through transformation makeup videos, particularly clown-inspired and theatrical looks that showcased dramatic before-and-after effects. The visual format translated exceptionally well to TikTok's short-form feed and helped her accumulate tens of millions of followers in a short window.
The Hype House was a Los Angeles-based collective of TikTok creators who lived and produced content together, founded in late 2019. Avani was among the early core members and one of its most-followed figures, contributing significantly to the house's visibility and helping to define its beauty and lifestyle content output.
Yes. In early 2022, Avani appeared in Netflix's reality docuseries titled 'Hype House', which followed the collective's members through their daily lives and content careers. The series marked one of the first major mainstream television moments for the Hype House brand.
Avani Gregg was publicly linked to fellow creator Chase Hudson, known as Lil Huddy, with the relationship widely covered across creator-focused media during the early Hype House era. The two were among the more prominent couples within that content collective.
Verified recent sponsors include Morphe Cosmetics and Urban Decay in beauty, Fashion Nova in fashion, Monster Energy in lifestyle, and Hershey's in food and beverage. The portfolio reflects her crossover appeal beyond pure beauty into broader consumer lifestyle categories.
Her headline engagement rate sits at 4.3%, against a beauty category median of roughly 1.5% — placing her engagement well above what most creators at the Mega tier typically achieve. This gap makes her a stronger performance bet for brand partners than follower count alone would suggest.
Across platforms, Avani has approximately 58.7 million followers in aggregate. TikTok accounts for the largest share at around 41.5 million, followed by Instagram at roughly 15 million and YouTube at approximately 2.15 million.
TikTok is her primary platform and the source of most of her audience and engagement. She also maintains a substantial presence on Instagram and publishes longer-form content to YouTube, where her subscriber base has shown modest recent growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@avani · TikTok
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