Mario Dedivanovic Full Creator Stats

Mario Dedivanovic is a New York–based professional makeup artist of Albanian heritage who trained through hands-on salon and counter work before breaking into celebrity clientele. He is best known for his decade-plus work with Kim Kardashian, which made his contouring and complexion techniques internationally recognised. He later parlayed that profile into a direct-to-consumer cosmetics line and a global education platform.

The two ended their 14-year professional collaboration in 2022 after working together on virtually every major red carpet, campaign, and media appearance Kardashian had during that period. Neither party gave a detailed public explanation, and both described the split as amicable. The separation drew significant industry coverage given how closely Mario's public identity had been tied to hers.

Makeup by Mario is a prestige cosmetics brand founded by Mario Dedivanovic, launched in 2020. The line focuses on professional-grade complexion, eye, and colour products that reflect his editorial and celebrity work. It entered Sephora retail in 2020 and has continued to expand its product range through to at least 2026, with Mario frequently using his own channels to launch and demonstrate new releases.

Yes. Makeup by Mario entered a retail partnership with Sephora beginning in 2020 and has maintained that distribution relationship since. Mario has integrated Sephora into his content strategy, including a dedicated TikTok brand integration as recently as March 2026. Sephora remains the primary brick-and-mortar and e-commerce retail channel for the brand.

The MasterClass with Mario is Mario Dedivanovic's in-person beauty education series, which he has taken to cities around the world. The events bring paying attendees into a live demonstration format where Mario breaks down professional techniques in detail. The series ran continuously from at least 2022 through 2024 and helped establish his credibility as an educator independent of any celebrity association.

Yes. His sponsor history includes a Diorshow campaign in December 2025, placing him firmly in the luxury tier of beauty advertising. He has also partnered with Anastasia Beverly Hills, a prestige independent brand. These relationships sit alongside his owned-brand activity, suggesting brands value him both as a credentialled professional and as a reach vehicle.

Mario Dedivanovic has approximately 15.9 million followers across platforms as of mid-2026. The large majority — roughly 13.8 million — are on Instagram, his primary platform. He also maintains a TikTok presence of around 1.9 million and a smaller but growing YouTube channel at approximately 139,000 subscribers.

At 2.8% on Instagram, his engagement rate sits close to double the beauty category median of roughly 1.5%. His TikTok engagement is even higher at 3.8%. For a creator at the Mega tier — where engagement typically dilutes — these figures indicate an unusually retained and active core audience.

Mario's content is overwhelmingly technique-focused beauty education — detailed tutorials, product demonstrations, and professional tips drawn from his editorial and celebrity work. Instagram Reels are his dominant format, though he supplements with behind-the-scenes posts and product-launch content tied to Makeup by Mario. YouTube hosts longer dedicated reviews and tutorials, while TikTok skews toward shorter, trend-adjacent demos.

His documented recent partnerships include Diorshow (luxury, December 2025), Anastasia Beverly Hills (prestige beauty, January 2026), and Sephora (retail integration on TikTok, March 2026), alongside ongoing promotional content for his own Makeup by Mario line. The mix spans luxury, prestige indie beauty, and mass-prestige retail, reflecting his credibility across all three tiers of the cosmetics market.