United States
Camila Coelho is a Brazilian-American fashion and beauty creator who built her audience on YouTube in the early 2010s with bilingual tutorials before…
Total Followers -1.2%
14.9M
Across Instagram, YouTube, TikTok
Primary Platform
10.3M followers · 69% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $103K–$227K / IG post
Coelho teamed with wellness brand Cymbiotika to launch a new Liposomal Advanced Creatine, a single-serve, liquid creatine with a tangerine-vanilla flavor.
TIME named Coelho one of the 100 most influential digital voices of 2025, recognizing her trajectory from beauty YouTuber to founder of Elaluz and the Camila Coelho Collection.
Six years after launching her womenswear brand in partnership with Revolve, the Camila Coelho Collection has continued to expand, including into swimwear.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +0.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | -173449 -1.7% | +0 +0.0% | +0 +0.0% | -173449 |
| Last 90 days | -150735 -1.5% | -9512 -0.3% | +0 +0.0% | -160247 |
| Last 365 days | -150735 -1.5% | -9512 -0.3% | +0 +0.0% | -160247 |
Daily follower snapshots from CreatorDB's longitudinal index.
Camila Coelho is a Brazilian-American fashion and beauty creator who built her audience on YouTube in the early 2010s with bilingual tutorials before transitioning into a full lifestyle brand on Instagram, where she now reaches the bulk of her millions-strong following. Born in Minas Gerais and now based in the United States, she came up through the first wave of Latin American beauty bloggers and parlayed that visibility into entrepreneurship — founding the Camila Coelho Collection, a ready-to-wear line distributed through Revolve, and Elaluz, her clean beauty and wellness brand. Her feed mixes runway-adjacent fashion content, travel diaries (recent posts from Costa Rica are characteristic), family moments with her husband and son, and faith-tinged personal storytelling delivered in both English and Portuguese.
Camila Coelho operates squarely in the fashion, beauty and lifestyle lane, anchored by her own ventures — Elaluz (beauty) and Camila Coelho Collection (apparel, distributed via Revolve) — alongside travel, family and faith-driven storytelling. That positions her cleanly for prestige beauty, ready-to-wear, swim/resort, jewelry and wellness brands, with secondary fit for travel boards and family-oriented CPG. The audience skews female and falls primarily in the 18-34 purchase-active bracket, with a dual US-Brazil footprint that makes her a rare bilingual asset for brands launching cross-market Portuguese/English campaigns. Instagram is the active channel, with daily-cadence Reels and a recent Costa Rica swim push for her own label. Existing tie-ins with Revolve and her Epilepsy Foundation ambassadorship signal comfort with both commerce-led and cause-led partnerships.
Benchmark estimates for a creator at Camila Coelho's tier (Mega, 14.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Camila Coelho is a Brazilian-American fashion and beauty influencer based in the United States, known to her Portuguese-speaking audience as an influenciadora de moda e beleza. She built her following through makeup tutorials and style content before expanding into founding her own fashion and beauty brands.
Camila is the founder of two brands: Elaluz, a clean beauty line, and the Camila Coelho Collection, a fashion line sold through Revolve. She regularly features pieces from both lines in her Instagram posts and travel content.
Camila has been open about living with epilepsy and serves as an Ambassador and Board Member of the Epilepsy Foundation. She uses her platform to raise awareness and reduce stigma around the condition, and it's a cause she highlights directly in her Instagram bio.
She's Brazilian-born and now based in the United States, which is why her content flips fluidly between Portuguese and English. Her audience reflects that dual identity, with roughly two-thirds based in the U.S. and another large chunk in Brazil.
The Camila Coelho Collection is sold through Revolve, which she tags consistently in her fashion posts. The line spans everything from bikinis and coverups to dresses and going-out pieces, often modeled by Camila herself on trips.
Elaluz is Camila's clean beauty brand, focused on skincare, lip, and body products inspired by her Brazilian roots. She founded it as a way to translate her years of beauty-tutorial expertise into her own product line.
Yes, Camila is a mom and frequently shares emotional posts about her son, including captions like 'God was so KIND when he gave me YOU, son'. Family content has become a growing part of her feed alongside fashion and travel.
Camila recently posted what she called the hardest video she ever made, sharing her personal forgiveness story in both English and Portuguese. It marked a more vulnerable, faith-driven turn in her content versus her usual style and beauty posts.
Her YouTube channel still has a sizable subscriber base in the millions, but she hasn't uploaded there in around five years. Her active publishing now happens on Instagram and TikTok, where she posts fashion, family, and travel content regularly.
Camila sits in the Mega tier with a combined audience approaching 15 million across Instagram, YouTube, and TikTok. Instagram is her primary platform by far, where the majority of her followers and brand activity live.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@camilacoelho · Instagram
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