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Industry Trends

Brand growth through paid vs organic influencer marketing
Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand?
 Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand? 1024 683 Thomas Doyne
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Influencer marketing has evolved into one of the most effective ways to reach targeted audiences with authenticity. But when it comes to strategy, brands often face a key question: should…

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benefits and drawbacks of influencer marketing
What Are Some Benefits and Drawbacks of Influencer Marketing?
 What Are Some Benefits and Drawbacks of Influencer Marketing? 1024 683 Thomas Doyne
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Influencer marketing isn’t new… word-of-mouth has been around since the dawn of trade. The difference today is that word-of-mouth now happens on Instagram feeds, TikTok videos, YouTube vlogs, and LinkedIn…

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How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months
How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months
 How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months 1024 683 Thomas Doyne
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The Age of Instant Fame – Catch a Fade World Tour Imagine launching an Instagram account and hitting nearly 1 million followers—all in under three months. That’s the story of…

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How to Leverage TikTok’s Algorithm for Cross-Platform Growth
Leveraging TikTok’s Algorithmic Architecture for Cross-Platform Content Optimization
 Leveraging TikTok’s Algorithmic Architecture for Cross-Platform Content Optimization 1024 683 Thomas Doyne
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Due to the nature of its algorithm, TikTok can be a great tool to try different variants of duplicate content and identify the best-performing one. read more
Influencer Video Marketing That Works
Influencer Video Marketing That Works [Guide]
 Influencer Video Marketing That Works [Guide] 1024 683 Thomas Doyne
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In today’s digital landscape, video isn’t just a content format, it’s the dominant language of the internet. Over 82% of global web traffic now comes from video content, with short-form…

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5 Important Influencer Marketing Trends in 2025
5 Important Influencer Marketing Trends in 2025
 5 Important Influencer Marketing Trends in 2025 1024 683 Thomas Doyne
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Influencer marketing will hit $24B in 2025, driven by micro-influencers, trends-based campaigns, and long-form content. Transparency, content ownership, and full-funnel impact will shape the future. read more
How Influencer Marketing is Shaping Cybersecurity Narratives in 2024
How Influencer Marketing is Shaping Cybersecurity Narratives in 2024
 How Influencer Marketing is Shaping Cybersecurity Narratives in 2024 1024 683 Thomas Doyne
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In 2024, influencer marketing has become a powerful tool in the consumer sector and is shaping the increasingly critical conversation around cybersecurity narratives. With cyber threats on the rise and…

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The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits]
The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits]
 The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits] 1024 683 Thomas Doyne
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Social commerce combines the reach of e-commerce, the reliability of influencer marketing, and the personal touch of brick-and-mortar. Learn how to include social commerce in your strategy. read more
The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need
The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need
 The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need 1024 683 Thomas Doyne
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Learn how to structure a mobile gaming influencer marketing campaign, what the best content ideas are, and when to deploy them. Find real-life examples of successful campaigns and what made them a hit. read more
AI Influencers: What They Are and How Brands Can Use Them
 AI Influencers: What They Are and How Brands Can Use Them Thomas Doyne
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In this article, we will discuss the history of AI influencers, how they will impact influencer marketing, and, with their existence, what will happen in the near future. read more