YouTube’s 2023 priorities focus on creator revenue, community safety, and platform growth. Explore how the platform supports creators while expanding monetization op
YouTube’s CEO Neal Mohan recently announced the platform’s new priorities in a community letter. In the same letter, Mohan shared that gaming content on YouTube had hit over 2 trillion views in 2022 and the platform provided an income to hundreds of thousands of channels in the first half of the year. Highlighting the success of the platform Alphabet CEO Sundar Pichai announced in the 2022’s 4th quarter earning call that YouTube short-form video feature Shorts hit 50 billion daily views.
So, what are the priorities for YouTube in 2023? In a nutshell:
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With a focus on creator revenue and community, YouTube aims to become a safer and more inclusive space for different ages and communities.
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YouTube expanded creator income beyond ads by introducing channel memberships and live streaming options. The platform also invested in shopping features to give creators additional monetization pathways. These moves addressed creator feedback on diversifying revenue, especially as short-form video (Shorts) reached 50 billion daily views but historically offered fewer direct monetization routes than long-form content.
YouTube enabled creators to experiment with AI-generated features including simulated backgrounds and outfit swapping in Shorts, podcasts, and other formats. These tools expand storytelling and production value, allowing creators without large production budgets to compete on visual quality. The platform positioned AI as a way to help creators meet viewer demand for higher-production content.
YouTube expanded machine-translated captions across live streams and Shorts to serve creators and audiences in multiple languages. The platform also broadened features for people who are deaf or hard of hearing. These changes reflect YouTube's goal to make the platform more inclusive and accessible across different communities and viewer abilities.
YouTube recognized that viewers increasingly watch content on televisions rather than mobile or desktop, prompting a strategic shift toward streaming. This opened new opportunities for creators to build and connect with communities in a growing format. Streaming became a priority for 2023 as the platform sought to capture this viewing behavior shift.
YouTube enhanced YouTube Kids with supervised experience features and made family-friendly content easier to discover. The platform committed extensive resources to multiple layers of protection and promoted high-quality educational content for kids. These measures reflected YouTube's priority to create a safer, more inclusive experience for users under 18.
