@mannymua88 · Instagram
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United States
Updated 2026-05-25
@mannymua88 — groundbreaking male beauty icon, Maybelline ambassador & Lunar Beauty founder redefining inclusivity in cosmetics with 9M+ followers across platforms.
Total Followers +1.4%
9.2M
Across Instagram, TikTok, YouTube
Primary Platform
5.8M followers on platform
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Premium · sign in for rates
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0+0.0% | +0+0.0% | +0+0.0% | +0+0.0% |
| Last 30 days | +0+0.0% | +0+0.0% | +0+0.0% | +0+0.0% |
| Last 90 days | +0+0.0% | +0+0.0% | +0+0.0% | +0+0.0% |
| Last 365 days | +0+0.0% | +0+0.0% | +0+0.0% | +0+0.0% |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Maybelline Beauty | Sponsored Video | Mar 2026 | +32% | |
| MAC Cosmetics Beauty | Product Launch | TikTok | Feb 2026 | +28% |
| Fenty Beauty Beauty | Campaign | Apr 2026 | +41% | |
| Urban Decay Beauty | Sponsored Video | YouTube | Jan 2026 | +19% |
| Glossier Beauty | Campaign | TikTok | Mar 2026 | +26% |
Benchmark estimates for a creator at Manny MUA's tier (Mega, 9.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
| # | Title | Views | When |
|---|---|---|---|
| 01 | Full Glam Makeup Tutorial Using ONLY Drugstore Products | 3.2M | 8 days ago |
| 02 | Lunar Beauty Lip Gloss First Impression & Swatches | 1.8M | 5 days ago |
| 03 | POV: Your Bestie Does Your Makeup Blind Challenge | 4.6M | 3 days ago |
| 04 | Maybelline Lash Sensational Mascaras Ranked & Tested | 2.9M | 12 days ago |
| 05 | How I Created This Look With Zero Budget Makeup Haul | 5.1M | 6 days ago |
Manny MUA draws a female-leaning, Millennial-anchored audience with a meaningful Gen Z layer — a cohort that over-indexes on beauty spending and trend discovery. His following is U.S.-anchored with notable reach across Spanish-speaking Latin America, broadening retail relevance for brands with international ambitions. A 2.9% engagement rate — nearly double the beauty category median — gives sponsored content real signal value. His sponsor roster is entirely beauty-vertical (Fenty Beauty, MAC, Maybelline, Urban Decay, Glossier), making him a natural fit for product launches, full campaign integrations, and editorial-style reels across Instagram, TikTok, and long-form YouTube placements.
Manny Gutierrez — known online as Manny MUA (@mannymua88) — is a Los Angeles-based beauty creator who built one of the largest male-fronted beauty audiences on Instagram before expanding aggressively onto TikTok and YouTube. He rose to prominence in the mid-2010s as full-glam male beauty influencers were still a novelty, establishing his name through high-production tutorials, bold editorial looks, and candid product reviews. By 2026 he has secured back-to-back partnerships with prestige and mass-market giants alike — including Fenty Beauty and MAC Cosmetics in the same quarter — signalling that brands across both tiers continue to view him as a reliable, high-engagement vehicle for beauty launches.
Manny MUA's real name is Manny Gutierrez. He adopted the handle @mannymua88 early in his career, with "MUA" standing for makeup artist, and the name has become his primary public identity across all platforms.
Manny Gutierrez was among the first male creators to achieve mainstream, Mega-tier reach on Instagram by centering his content on full-glam makeup tutorials at a time when male beauty influencers were largely absent from brand rosters. His visibility helped normalise men in beauty spaces and opened doors for subsequent waves of male and gender-nonconforming creators. Major beauty conglomerates began courting him for campaigns well before the category normalised male ambassadors.
Between January and April 2026, Manny MUA confirmed partnerships with Urban Decay (YouTube sponsored video, January), MAC Cosmetics (TikTok product launch, February), Maybelline (Instagram sponsored video, March), Glossier (TikTok campaign, March), and Fenty Beauty (Instagram campaign, April). All five deals sit within the beauty vertical.
His content centres on makeup tutorials, product reviews, and editorial-style glam looks, with Instagram serving as his primary showcase for polished imagery and Reels. TikTok carries shorter, more reactive content including trend responses and quick product impressions, while YouTube hosts longer dedicated reviews and full-face tutorials with deeper commentary.
At 2.9% on Instagram, his headline engagement sits at nearly double the 1.5% category median for beauty creators at the Mega tier. His TikTok engagement is even higher at 4.2%, suggesting his audience actively interacts rather than passively scrolling past sponsored and organic content alike.
His primary platform is Instagram, where he holds 5.8 million followers. He is also active on TikTok (2.1 million followers) and YouTube (1.3 million subscribers), with all three platforms recording positive subscriber growth in the 30-day window through May 2026.
Manny Gutierrez is from the United States and is based in Los Angeles, California. His audience is anchored primarily in the U.S., with a substantial secondary concentration across Spanish-speaking Latin America.
Yes. Manny MUA completed an Instagram campaign with Fenty Beauty in April 2026, one of his most high-profile placements of the year. The partnership aligns with his long-running reputation as a creator who champions diverse and inclusive shade ranges.
As of May 2026, Manny MUA has approximately 9.2 million total followers across Instagram, TikTok, and YouTube combined, placing him firmly in the Mega tier of beauty content creators.
Manny MUA is in growth across all three active platforms as of early 2026. TikTok leads with a 2.1% 30-day growth rate, YouTube follows at 2.2%, and Instagram — his largest platform — is posting a steady 1.0% monthly gain, indicating a stable and broadening audience base rather than plateau or decline.
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