United States
Jimmy Donaldson, who built the MrBeast brand from Greenville, North Carolina, spent years studying YouTube's algorithm before his high-budget stunt format broke into the mainstream.
Total Followers +1.1%
753.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
520M followers · 69% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $721K–$1.6M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2M +0.4% | +316K +0.4% | +702K +0.5% | +3M |
| Last 30 days | +4.1M +0.8% | +910K +1.0% | +3.1M +2.1% | +8M |
| Last 90 days | +13.3M +2.6% | +2.6M +2.9% | +15.5M +10.8% | +31.4M |
| Last 365 days | +13.3M +2.6% | +2.6M +2.9% | +15.5M +10.8% | +31.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gemini Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Pedialyte Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Krispy Kreme Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Call of Duty Mobile Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Lowe's Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
Jimmy Donaldson, who built the MrBeast brand from Greenville, North Carolina, spent years studying YouTube's algorithm before his high-budget stunt format broke into the mainstream. His signature output — elaborate challenge videos, extreme cost-comparison stunts, and large-scale elimination competitions — requires production budgets closer to broadcast television than typical creator content. Philanthropy campaigns like Team Trees and Team Seas, which mobilized tens of millions of dollars and broad public participation, gave the channel a civic dimension that meaningfully distinguishes it from purely entertainment-driven peers.
His audience skews male but spans a notably wide age range, with substantial representation from adults in their thirties and forties alongside younger cohorts — a spread that reflects genuine mainstream crossover rather than platform-native fandom. Sponsor relationships with brands like Lowe's, Krispy Kreme, and Google's Gemini signal that advertisers treat the channel as a mass-reach media buy rather than a niche influencer placement. With a published book, a food brand in Feastables, and continued TikTok momentum, MrBeast increasingly operates as a diversified media company, and its trajectory points toward sustained expansion into formats well beyond its YouTube origins.
MrBeast reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Gemini and Pedialyte. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, MrBeast offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at MrBeast's tier (Mega, 753.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MrBeast's real name is Jimmy Donaldson. He was born on May 7, 1998, in Wichita, Kansas, and raised in Greenville, North Carolina. He adopted the MrBeast handle early in his YouTube career and has used it exclusively as his public-facing identity.
Beast Games is a large-scale competition series created by MrBeast that premiered on Amazon Prime Video in early 2025. It became one of the platform's most-watched unscripted launches, drawing significant mainstream press attention. The show follows contestants competing in extreme challenges for a massive cash prize, translating MrBeast's YouTube formula into a televised format.
In late 2024, a group of contestants filed a lawsuit against the Beast Games production, alleging unsafe working conditions and labor violations during filming. The suit raised concerns about how participants were treated on set. The legal action drew widespread media coverage and added scrutiny to the production ahead of its Amazon Prime Video debut.
Ava Kris Tyson, a longtime collaborator and former on-screen presence in MrBeast videos, departed from the team in 2024 amid allegations concerning past online conduct. The situation generated significant discussion across social media and creator-commentary communities. MrBeast addressed the departure publicly, and Tyson has since maintained a separate online presence.
Feastables is a chocolate bar brand founded by MrBeast that expanded into nationwide retail distribution in 2023, reaching Walmart and other major U.S. chains. The brand is positioned as a direct competitor to legacy chocolate products and is frequently featured in MrBeast's own videos. It represents one of his most prominent moves into consumer packaged goods.
Lunchly is a packaged meal brand co-launched in 2024 by MrBeast alongside Logan Paul and KSI, positioned as a healthier alternative to Lunchables. The product targets younger consumers and leverages the combined audiences of all three creators. Its launch was treated as a marketing event in itself, generating substantial organic press coverage.
Confirmed recent sponsors include PUBG Mobile, Whatnot, Slack, Current, and Feastables, spanning gaming, marketplace, productivity software, and fintech verticals. Sponsorships are typically delivered as YouTube integrations or dedicated segments, consistent with MrBeast's long-form video format. The brand mix signals comfort with both consumer tech and lifestyle categories.
As of mid-2026, MrBeast's main YouTube channel has approximately 490 million subscribers, making it one of the most-subscribed individual creator channels on the platform. He has posted 30-day subscriber growth in the low single-digit percentage range, indicating the channel is still actively expanding despite its enormous base.
MrBeast maintains a significant presence on YouTube, TikTok, and Instagram, with YouTube serving as the primary platform at roughly 490 million subscribers. TikTok follows at approximately 124 million followers, and Instagram at roughly 87 million. TikTok shows the strongest relative engagement rate among the three, at 7.4%.
MrBeast's headline engagement rate of 2.1% sits above the entertainment category median of 1.5%, which is notable given that engagement rates typically compress at the Mega-tier scale. TikTok performance is a particular strength, running well above what is typical for creators with comparable follower counts. This positions him favorably for performance-oriented sponsorship negotiations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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