United States
MrBeast is a creator with a presence on YouTube (519,000,000 followers), Instagram (89,785,491 followers), TikTok (142,600,000 followers), based in United States.
Total Followers +1.0%
751.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
519M followers · 69% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $718K–$1.6M / IG post
Jimmy Donaldson wed South African gamer and streamer Thea Booysen, whom he dubbed his 'Mrs Beast,' in a ceremony on Richard Branson's private Necker Island.
The milestone, reached on June 12, 2026, makes Donaldson the most-subscribed individual creator in YouTube history by a wide margin.
Forbes ranked Donaldson #1 for the fifth consecutive year; the top-50 creator list collectively surpassed $1 billion in combined earnings for the first time.
A former staff member filed suit against Beast Industries citing harassment and pregnancy discrimination. The company strongly denied the allegations; the case remained in early stages as of mid-2026.
Bloomberg reported that Donaldson's holding company — spanning YouTube channels, Feastables, and Beast Games — sought several hundred million dollars in fresh capital to fuel expansion.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +986K +0.2% | +368K +0.4% | +699K +0.5% | +2.1M |
| Last 30 days | +4M +0.8% | +727K +0.8% | +3.1M +2.1% | +7.8M |
| Last 90 days | +13.3M +2.6% | +2.3M +2.5% | +15.2M +10.7% | +30.8M |
| Last 365 days | +13.3M +2.6% | +2.3M +2.5% | +15.2M +10.7% | +30.8M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gemini Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Pedialyte Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Krispy Kreme Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Call of Duty Mobile Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Lowe's Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
MrBeast is a creator with a presence on YouTube (519,000,000 followers), Instagram (89,785,491 followers), TikTok (142,600,000 followers), based in United States. Their content sits in the challenges & entertainment space. Their YouTube bio reads: "SUBSCRIBE FOR A COOKIE! New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time! Accomplishments: - Raised $20,000,000 To Plant 20,000,000 Trees - Removed 30,000,000 pounds of trash from the ocean - Helped 2,000 peopl". The full audience and engagement breakdown is below.
MrBeast reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Gemini and Pedialyte. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, MrBeast offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at MrBeast's tier (Mega, 751.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MrBeast's real name is Jimmy Donaldson. He was born on May 7, 1998, in Wichita, Kansas, and raised in Greenville, North Carolina. He adopted the MrBeast handle early in his YouTube career and has used it exclusively as his public-facing identity.
Beast Games is a large-scale competition series created by MrBeast that premiered on Amazon Prime Video in early 2025. It became one of the platform's most-watched unscripted launches, drawing significant mainstream press attention. The show follows contestants competing in extreme challenges for a massive cash prize, translating MrBeast's YouTube formula into a televised format.
In late 2024, a group of contestants filed a lawsuit against the Beast Games production, alleging unsafe working conditions and labor violations during filming. The suit raised concerns about how participants were treated on set. The legal action drew widespread media coverage and added scrutiny to the production ahead of its Amazon Prime Video debut.
Ava Kris Tyson, a longtime collaborator and former on-screen presence in MrBeast videos, departed from the team in 2024 amid allegations concerning past online conduct. The situation generated significant discussion across social media and creator-commentary communities. MrBeast addressed the departure publicly, and Tyson has since maintained a separate online presence.
Feastables is a chocolate bar brand founded by MrBeast that expanded into nationwide retail distribution in 2023, reaching Walmart and other major U.S. chains. The brand is positioned as a direct competitor to legacy chocolate products and is frequently featured in MrBeast's own videos. It represents one of his most prominent moves into consumer packaged goods.
Lunchly is a packaged meal brand co-launched in 2024 by MrBeast alongside Logan Paul and KSI, positioned as a healthier alternative to Lunchables. The product targets younger consumers and leverages the combined audiences of all three creators. Its launch was treated as a marketing event in itself, generating substantial organic press coverage.
Confirmed recent sponsors include PUBG Mobile, Whatnot, Slack, Current, and Feastables, spanning gaming, marketplace, productivity software, and fintech verticals. Sponsorships are typically delivered as YouTube integrations or dedicated segments, consistent with MrBeast's long-form video format. The brand mix signals comfort with both consumer tech and lifestyle categories.
As of mid-2026, MrBeast's main YouTube channel has approximately 490 million subscribers, making it one of the most-subscribed individual creator channels on the platform. He has posted 30-day subscriber growth in the low single-digit percentage range, indicating the channel is still actively expanding despite its enormous base.
MrBeast maintains a significant presence on YouTube, TikTok, and Instagram, with YouTube serving as the primary platform at roughly 490 million subscribers. TikTok follows at approximately 124 million followers, and Instagram at roughly 87 million. TikTok shows the strongest relative engagement rate among the three, at 7.4%.
MrBeast's headline engagement rate of 2.1% sits above the entertainment category median of 1.5%, which is notable given that engagement rates typically compress at the Mega-tier scale. TikTok performance is a particular strength, running well above what is typical for creators with comparable follower counts. This positions him favorably for performance-oriented sponsorship negotiations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mrbeast · YouTube
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