United States
Alix Earle is a creator with a presence on TikTok (8,300,000 followers), YouTube (343,000 followers), based in United States. Their content sits in the…
Total Followers +0.0%
8.6M
Across TikTok, YouTube
Primary Platform
TikTok
8.3M followers · 96% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Earle was shot by Ruven Afanador in Botswana's Okavango Delta for the global issue, which hit newsstands in late May.
The Fulwell Entertainment / DGN Studios-produced reality show will follow Earle, her sister Ashtin and her friends as she builds her business empire.
During her SI Swimsuit press tour, Earle responded to Call Her Daddy host Alex Cooper's April TikTok calling out alleged passive-aggressive posts.
The Imaginary Ventures–backed acne-focused line, co-developed with dermatologist Dr. Kiran Mian, debuted March 31 with four SKUs priced $28–$39.
Piece highlights her four Super Bowl ads, Poppi equity stake that benefited from Pepsi's $1.95B acquisition, and two Harvard Business School talks.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +995 +0.3% | +0 +0.0% | +995 |
| Last 30 days | +0 +0.0% | +3K +0.9% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +19K +5.5% | +0 +0.0% | +19K |
| Last 365 days | +0 +0.0% | +19K +5.5% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ritual Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Microsoft Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Alix Earle is a creator with a presence on TikTok (8,300,000 followers), YouTube (343,000 followers), based in United States. Their content sits in the lifestyle & vlog space. Their TikTok bio reads: "Founder of @reale actives 🤍🤍🤍 💌 alixearleteam@unitedtalent.com ⇩ vlogs⇩". The full audience and engagement breakdown is below.
Benchmark estimates for a creator at Alix Earle's tier (Mega, 8.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alixearle · TikTok
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