Aisar Khaledd

Aisar Khaledd is a Malaysian content creator who became massively popular across Indonesia for his generous, big-spending charity videos, which earned him the nickname Aisar Sultan Malaysia. The handle is even reflected in his TikTok and Instagram bios, where he leans into the 🇲🇾❤️🇮🇩 Malaysia–Indonesia friendship angle that defines his brand.

Aisar is Malaysian, but the overwhelming majority of his audience is Indonesian — roughly a third of his followers are based in Indonesia, far more than from Malaysia itself. He spends a lot of time filming in Indonesian regions like Aceh and Jawa Barat, which is why many fans assume he lives there.

It translates roughly to 'people helping people' and is the slogan he runs across his Instagram bio along with 'KITA MANUSIA PUNYA HATI' (we humans have hearts). It frames his whole content identity, which is built around humanitarian giveaways, flood relief, and helping struggling families on camera.

Yes — a huge part of his appeal is surprise cash gifts, gadget gifts, and large grocery 'borong' (bulk-buy) sprees for families he meets while traveling, particularly in Indonesia. The hashtag #borong is one of his recurring tags and these giveaway clips are a big reason his TikTok engagement runs well above the category average.

VILMEI is one of Aisar's closest collaborators and appears regularly in his vlogs — including a recent birthday-surprise series Aisar made for VILMEI's 27th birthday. The two often frame their friendship around the 'different religions, same humanity' message Aisar uses across his content.

Aceh is one of the regions in Indonesia where he films the most charity and disaster-relief content, and #aceh is one of his most-used hashtags. He's also leaned into local football culture there, posting clips with former timnas (national team) players from the region.

He's posted content featuring himself alongside former Malaysian and Indonesian national team players under the #bolasepak hashtag, but he's not a professional footballer — football appearances are part of his entertainment and meet-up content, not a sporting career.

TikTok is by far his biggest stage, where he sits in the Mega creator tier with over 21 million followers. Instagram is his second home at nearly 8 million, and YouTube is his fastest-growing channel, where he's been expanding with longer-form vlog and food content.

He lists his business contact directly in his TikTok and Instagram bios — an Indonesian phone number labeled 'KERJASAMA' (collaboration) and the email indonesiaaklegacy@gmail.com. The 'AK Legacy' framing in the email reflects how he manages his sponsorships through his own Indonesia-based team.

Yes — as a Mega-tier creator with a heavily Southeast Asian audience and engagement around four times the category median, his TikTok video rate sits in the high six figures USD per branded post. Instagram Reels also command top-tier rates, while YouTube integrations are comparatively far more affordable for brands wanting access to the same fanbase.