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🇺🇸 United States

English

10.1MTotal followers
1.25%Followers growth
84/100CreatorDB score
4.64%Engagement rate
Recent sponsors
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Last updated: Mar 03, 2026

Creator description

Instagram

Alex Hormozi is a dynamic creator who shines across platforms like Instagram, YouTube, and TikTok, with Instagram being his main stage. He's well-known in the entrepreneurial and educational realms, captivating audiences with his distinctive blend of motivation and actionable advice. Alex stands out due to his authentic storytelling and relatable content, making complex business concepts accessible and engaging for a wide range of viewers. His vibrant personality and approachable demeanor have made him a popular figure, drawing in an influential following eager to learn and grow. Alex's content style is characterized by a high-energy, no-nonsense vibe that resonates with his audience. He has a knack for connecting on a personal level, fostering a highly engaged community that appreciates his candidness and real-world insights. Whether he's sharing personal anecdotes or practical business tips, his unique approach encourages fans to interact, reflect, and take action. This connection is further enhanced by his authenticity, as he openly shares both his successes and challenges, making him relatable to aspiring entrepreneurs and those seeking personal development. When it comes to content types, Alex excels in producing a variety of formats that keep his audience intrigued. He creates everything from engaging YouTube videos and shorts to impactful Instagram reels and TikTok clips, each tailored to deliver value. His themes range from educational content on entrepreneurship and technology design to motivational pieces that inspire action. Popular topics include straightforward advice on making money and personal growth journeys, all presented with a signature style that blends practicality with enthusiasm, making even the most complex subjects digestible. Alex's strengths lie in his ability to create viral moments, authentic storytelling, and delivering high-energy entertainment that resonates with his audience. His expertise in entrepreneurship and education sets him apart as a trusted voice in these spaces. While he is already making waves, there are opportunities for him to explore more collaborative content, deeper dives into specific business strategies, or interactive formats that could further engage his community and expand his reach. For brands looking to partner with Alex, collaborations that align with entrepreneurship, personal development, and educational initiatives would resonate well. Creating products or campaigns that reflect his values and style could enhance both his brand and the brands he collaborates with. By continuing to build on his authenticity and engaging storytelling, Alex has the potential to drive even greater success in the future.

Alex Hormozi's Stats on YouTube, Instagram, and TikTok – Followers, Growth & Engagement

Instagram followers

Main platform

4.4M

Active
1.46%

Engagement rate

0.22%

Avg. plays (Reels)

519.8K

Avg. likes

9.9K

Avg. comments

88

Latest content

2026-03-03

YouTube subscribers

4M

Active
1.52%

Engagement rate

3.71%

Avg. views

502.3K

Avg. likes

18.1K

Avg. comments

700

Latest content

2026-03-03

TikTok followers

1.6M

Active
0%

Engagement rate

7.48%

Avg. plays

16.9K

Avg. hearts

1.2K

Avg. comments

20

Latest content

2026-03-03

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Alex Hormozi's ranking and follower growth

CreatorDB score

84/ 100
Excellent

Follower rankings

Based on Instagram data

Follower rank by country

1,969th

Follower rank by language

3,539th

Global follower rank

7,216th

Alex Hormozi's ranking is Excellent, with a follower base that is 1969th in United States, 3539th in English content, and 7216th worldwide.

Total follower growth

Last updated: Mar 04, 2026
0.29%Last 7 days growth
1.25%Last 30 days growth
5.29%Last 90 days growth
9.4M9.6M9.8M10M10.2MFollowers12-0312-0712-1112-1512-1912-2312-2712-3101-0401-0801-1201-1601-2001-2401-2802-0102-0502-0902-1302-1702-2102-2503-01

Monthly gain in total followers

Last updated: Mar 04, 2026
130K195K260K325KFollowers
MarAprMayJunJulAugSepOctNovDecJanFeb
186.7K
310.3K
235.8K
263.2K
170.9K
323.6K
111K
227.7K
93.3K
143.9K
248.3K
111.3K
*

Creator added in Sep, 2023

In the last 12 months, Alex Hormozi gained 2425831 followers.

Alex Hormozi's upload time and content breakdown

Upload time (heat map)

sun
mon
tue
wed
thu
fri
sat
0
2
1
14
0
3
3
5
0
2
2
2
0
3
4
2
0
1
6
3
0
1
0
4
0
2
2
3
0:00
6:00
12:00
18:00
0:00
0
4
8
14

Alex Hormozi usually uploads on Sunday between 18:00 - 0:00.

Content breakdown

5%90%4%
YouTube videos
5%
YouTube shorts
90%
Instagram posts
0%
Instagram reels
0%
TikTok videos
4%

Alex Hormozi's posts are 90% YouTube shorts, 5% YouTube videos, and 4% TikTok videos.

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Alex Hormozi's performance across YouTube, Instagram, and TikTok

YouTube
Platform score
99/100
Superb
Avg. viewsSuperb
Engagement rateGreat

Alex Hormozi's YouTube viewership statistics are Superb compared to similar channels.

Instagram
Platform score
55/100
Good
Avg. likesSuperb
Engagement rateOK

Alex Hormozi's Instagram viewership statistics are Good compared to similar accounts.

TikTok
Platform score
97/100
Superb
Avg. playsGreat
Engagement rateGreat

Alex Hormozi's TikTok viewership statistics are Superb compared to similar accounts.

Alex Hormozi's recent sponsors and brand collaborations

Brand sponsorships

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Recent sponsorships
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