United States
Brooke, known online as @mealsandmunchies, is a U.S.-based food creator who built a 2-million-strong audience on TikTok through accessible,…
Total Followers -2.1%
18K
Across Instagram
Primary Platform
18K followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $460–$1.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 18,409 | +-387 | 2.9% | 0.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -7 -0.0% | +0 +0.0% | +0 +0.0% | -7 |
| Last 30 days | -387 -2.1% | +0 +0.0% | +0 +0.0% | -387 |
| Last 90 days | +53 +0.3% | +0 +0.0% | +0 +0.0% | +53 |
| Last 365 days | +53 +0.3% | +0 +0.0% | +0 +0.0% | +53 |
Daily follower snapshots from CreatorDB's longitudinal index.
Brooke, known online as <strong>@mealsandmunchies</strong>, is a U.S.-based food creator who built a 2-million-strong audience on TikTok through accessible, everyday cooking content. Her channel sits squarely in the home-cooking lane — practical recipes, snack ideas, and meal inspiration aimed at an audience that wants achievable food rather than aspirational fine dining. What separates her from the broader food-creator field is an engagement rate that runs well above Macro-tier norms, suggesting a loyal and responsive community rather than a passive subscriber base. As short-form food content continues to consolidate on TikTok, Brooke's established position and strong retention metrics point toward steady long-term relevance in the category.
Benchmark estimates for a creator at Brooke's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brooke is a U.S.-based food and cooking creator best known by her TikTok handle @mealsandmunchies. She has grown her account to 2 million followers by posting accessible, everyday meal and snack content. Her channel focuses on home cooking that feels achievable rather than intimidating.
@mealsandmunchies specializes in food and cooking content on TikTok, covering everyday recipes, meal ideas, and snack inspiration. The content style leans practical and approachable, targeting home cooks rather than professional culinary audiences. Short-form video is the primary format.
As of mid-2026, @mealsandmunchies has 2 million followers on TikTok, placing her in the Macro-tier of creators. Her follower count has been stable, with flat 30-day growth suggesting a consolidated rather than rapidly expanding audience.
@mealsandmunchies records a 5.9% engagement rate on TikTok, compared to a food-category median of around 1.5%. That places her well above the baseline for creators in the Macro tier. The elevated engagement signals an active, invested community rather than a passive following.
Yes — Brooke's niche, audience profile, and engagement performance make her a strong candidate for food, grocery, meal-kit, and kitchenware partnerships. Her female-skewed, younger audience aligns well with consumer packaged goods brands targeting everyday home cooks. The above-baseline engagement rate increases the likelihood that sponsored content drives genuine interaction.
Brooke falls in the Macro tier with 2 million TikTok followers. Macro-tier creators typically command serious mid-to-upper sponsorship budgets and offer brands a balance of scale and audience specificity. Her engagement further elevates her value within that tier.
Brooke is based in the United States, and her audience is predominantly concentrated in English-speaking Western markets. Her content is produced in English and reflects a North American approach to home cooking and everyday meals.
The audience skews female and Gen Z-heavy, with younger Millennials also strongly represented. The core of her following is under 35, making her particularly effective for brands targeting younger adult consumers. Geographically, viewers are concentrated in English-speaking Western markets.
The primary documented platform for @mealsandmunchies is TikTok, where all 2 million followers and the 5.9% engagement rate are recorded. Activity on other platforms has not been independently verified in available data as of mid-2026.
Brooke's 5.9% engagement rate is notably higher than the 1.5% food-category median, meaning she outperforms the typical Macro-tier food creator on audience interaction. That gap suggests her content format and posting style resonate strongly with her specific follower base. For brands, this makes her a relatively efficient buy at the Macro level.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brooke · Instagram
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