Genre-Matched Creators
We shortlist gaming creators whose audiences buy your genre, by platform, region and play style. Curated, never a key free-for-all.
Streamer and influencer marketing for unreleased Steam games. We match your game to gaming creators whose audiences actually buy your genre, handle the Steam keys, and drive wishlists in the window that decides your launch.
We shortlist gaming creators whose audiences buy your genre, by platform, region and play style. Curated, never a key free-for-all.
We send and track every Steam key, so you know exactly who holds your game and nothing leaks to grey-market resale.
Gaming creators wherever your players watch: Twitch, YouTube, TikTok and beyond, with real depth in Asia where Western studios can't reach alone.
We report on wishlists added during your campaign window, tracked against your Steam dashboard. No vanity metrics.
Why Wishlists
Before release, wishlists are the whole game. Every wishlist is a launch-day email to a buyer, a nudge up Steam's Popular Upcoming lists, and the single metric that predicts how your first week goes.
So wishlists are the only number we optimize for. Not impressions, not vanity views. We put your game in front of creators whose viewers convert, and we measure the push in wishlists added.
How We Work
From the first call to the launch-week push, every campaign moves through the same disciplined workflow, built on the CreatorDB creator database.
We learn your game, genre and launch date, then run the CreatorDB database to surface gaming creators whose audiences are your buyers.
We distribute and track your Steam keys, then run coverage in your pre-launch window: gifted for reach or paid for guaranteed slots.
We track the campaign against your Steam dashboard and report on what actually moved wishlists, then plan the next push.
The playbook
Full influencer campaigns, paid ads, and the Steam-specific timing tricks that actually move wishlists. Here is what we run for you.
Dedicated videos and Let's Plays from creators whose audiences buy your genre. The format that turns a viewer into a wishlist.
Twitch and YouTube playthroughs in your launch window, where a real, unscripted reaction sells your game better than any trailer.
The best 20 seconds of your game cut into TikTok, Shorts and Reels. The cheapest way to put it in front of millions of new players.
We run and optimise paid media across social and video to amplify the coverage and push your Steam page in front of buyers on demand.
Coverage timed to Next Fest, when your demo is live and wishlist intent peaks. A wave of creators in one window is a spike you can engineer.
For announcement and launch we cluster coverage into a single window, so Steam's algorithm sees a surge and pushes you up Popular Upcoming and New & Trending.
Native-language creators across Asia and beyond open wishlist demand in markets Western studios rarely reach on their own.
Every creator gets a pinned, UTM-tagged Steam link and a clear "wishlist now" ask, so we see exactly what moved the needle and double down.
Book a no-pressure strategy call. Tell us your game and your launch date, and we'll come back with a creator shortlist and a plan.
Platforms, budgets, keys and measurement: the questions studios ask before booking a launch push.