Mobile Game
Why Gameplay Creators Drive Real Installs.
Mobile-game audiences trust gameplay creators more than any other paid channel. The reason is simple: gameplay creators show the actual experience — mechanics, monetisation, progression curves, gacha luck — in a way no ad creative can fake. A 60-second clip from a creator your target genre already trusts converts at multiples of even your best UA campaigns.
Successful mobile-game campaigns treat genre fit as the only intake variable that matters. A 2M-subscriber gaming creator who plays only PC shooters won't move installs on a casual mobile RPG. We filter by historical content genre, audience device mix (iOS / Android), audience age, region, and most importantly — past mobile-game promo cohort performance. The creator's audience either spends in your genre or they don't, and we know which from the data.
CreatorDB's gaming dataset covers every active gaming creator above 10K followers across YouTube, TikTok, and Twitch — refreshed daily. Audience demographics, genre history, sponsorship history with other mobile games, brand-safety signals, engagement benchmarks against the gaming category median, and follower-trajectory data going back to 2020. That's the data layer behind every install-cost projection.
