Last updated just now · Jul 9, 2026, 2:51 PM
Food & Mukbang Taiwan

Songsong and Ermao

Full Creator Stats Live · Updated 2026-07-09

Songsong and Ermao are a duo of brothers from rural China whose content centers on village food culture, spicy eating challenges, mukbang-style cooking, and lighthearted pranks set against an agrarian backdrop.

NicheFood & Mukbang TierMega Engagement3.0%

Total Followers +0.0%

6M

Across YouTube

Primary Platform

YouTube

6M followers · 100% of audience

Engagement

3.0%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. — / IG post

Quick facts
  • 6M combined followers across 1 platform.
  • Mega creator tier — Taiwan.
  • 3.0% headline engagement.
  • Active since .
  • Niche: Howto Style.
  • Posts in English.
Recent news · 2 items

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 5,960,000 +0 3.0% 2 years ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Songsong and Ermao

Songsong and Ermao are a duo of brothers from rural China whose content centers on village food culture, spicy eating challenges, mukbang-style cooking, and lighthearted pranks set against an agrarian backdrop. Their videos blended ASMR eating formats with slapstick humor — a combination that resonated strongly with audiences already drawn to the wave of Douyin-originated rural lifestyle content that circulated widely on international platforms in the early-to-mid 2020s. The channel appears to have grown significantly through cross-platform redistribution, with compilation and highlight videos packaged for YouTube audiences under the TikTok and Douyin hashtag ecosystem, giving their content a second life beyond its original Chinese short-video context.

With millions of subscribers and an engagement rate roughly double the category median, the channel demonstrated that appetite-driven, reaction-format content travels well across language barriers — their videos rely heavily on visual spectacle rather than dialogue, broadening their international reach. The audience skews evenly across genders, suggesting broad mainstream appeal rather than a narrowly defined demographic. However, the channel has not published new content in over two years as of mid-2026, placing it in a dormant state that limits its value for active brand partnerships despite its substantial existing subscriber base. Should the creators resume activity, their established niche at the intersection of rural Chinese food culture and challenge-format entertainment would position them well for food, snack, and condiment brand deals targeting globally curious audiences.

Brand fit

Why brands partner

Songsong and Ermao reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Songsong and Ermao's tier (Mega, 6M combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Are Songsong and Ermao actually brothers?

Yes, Songsong and Ermao describe themselves as two brothers who grew up together in the Chinese countryside, and that sibling relationship is the emotional core of the whole channel. Their shared upbringing gives the banter and pranks a natural, lived-in feel that purely creator-paired channels rarely replicate.

Who is Pepper Queen Erya in Songsong and Ermao videos?

Erya is a recurring collaborator who earned the nickname Pepper Queen through appearances in the channel's spicy food challenge and mukbang videos alongside Songsong. She has her own dedicated hashtag (#erya) across their posts, suggesting she built a recognizable fanbase through the shared content rather than just being a one-off guest.

Why did Songsong and Ermao stop uploading to YouTube?

As of mid-2026, the channel has not posted a new video in roughly two years, leaving the YouTube page effectively dormant. Their content was largely compiled from the Chinese short-video platform Douyin and cross-posted for international audiences, so a shift toward focusing on the domestic Chinese market is the most likely explanation for the gap.

Are Songsong and Ermao originally from Douyin or TikTok?

Their content originated on Douyin, the Chinese domestic version of TikTok, before being packaged into compilation videos and uploaded to YouTube for an international audience. Hashtags like #tiktokchina and #douyin appear consistently across their posts, and many video titles explicitly frame uploads as TikTok or Douyin collections.

What kind of spicy food challenges are Songsong and Ermao known for?

They're best known for eating increasingly intense chili dishes and spicy village food on camera, often framing each session as a competition or prank between the two brothers. The combination of genuine physical reactions to extreme heat and the comedy of one brother tricking the other into eating something even spicier became a signature format that drove most of their international growth.

What does the name Ermao mean in Chinese?

In Chinese, Ermao (二毛) is a traditional rural nickname that roughly translates to "second hair" — it has long been used as an affectionate term for a younger sibling in country communities across China. Songsong similarly carries a relaxed, breezy meaning, and both names reinforce the brothers' down-to-earth village persona rather than a polished online brand identity.

Are the pranks in Songsong and Ermao videos real or scripted?

Their format blends genuine mukbang eating with clearly set-up prank scenarios, so most segments are staged for comedic effect even if the food and reactions are real. This mixture of authentic eating discomfort and scripted gotcha moments is a defining trait of the Douyin prank-food genre and is central to why the videos feel entertaining rather than purely documentary.

Do Songsong and Ermao do ASMR mukbang, or is it just prank videos?

They do both — several videos are labeled ASMR mukbang, focusing on the sounds and visuals of eating Chinese village food, while others lean into prank and challenge formats. The channel essentially built its library around the overlap of food content and comedy, pulling in viewers from both the mukbang and the prank-video corners of YouTube.

How big is the Songsong and Ermao YouTube channel?

The channel has surpassed five million subscribers on YouTube, putting it firmly in the Mega-creator tier. Their engagement rate runs at roughly double the category average, which reflects a loyal international audience that actively watches and interacts with the food and prank content even years after the last upload.

Is the Songsong and Ermao channel still active in 2025 or 2026?

The YouTube channel has been inactive for approximately two years as of mid-2026, with no new uploads since around 2024. The existing library of spicy challenge, mukbang, and prank compilation videos continues to attract views, but no new content has appeared on the platform and no public announcement explaining the hiatus has been made.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 2:51 PM · Slug: songsong-and-ermao

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