Samantha Frank

Samantha Frank is a U.S.-based lifestyle and vlog creator active primarily on Instagram under the handle @samxfrank. Her content focuses on everyday routines, personal style, and candid day-in-the-life documentation. She has built a following of roughly 1.6 million across Instagram, TikTok, and YouTube.

Her Instagram handle is @samxfrank. Instagram is her primary and largest platform, with close to 950K followers as of mid-2026.

Samantha Frank has approximately 1.6 million total followers across her active platforms. Instagram accounts for the largest share, followed by TikTok at roughly 494K and YouTube at around 173K.

She sits in the Macro tier, a category that generally spans creators with audiences in the low-to-mid millions. Her follower count and above-average engagement make her a strong performer within that band.

Her Instagram engagement rate stands at 5.7%, compared to a lifestyle category median of roughly 1.5%. That means she is generating audience interaction at nearly four times the typical rate for creators in her niche, which is a meaningful signal for brand partners evaluating earned attention.

Based on her content niche and audience profile, Samantha Frank aligns most naturally with lifestyle, beauty, fashion, and wellness verticals. Specific confirmed brand deals are not publicly documented in detail, but her engagement metrics position her competitively for premium partnerships in those categories.

Samantha Frank is from the United States. Her following is also predominantly U.S.-based, giving domestic brands efficient reach into the American market.

Yes, she maintains active presences on all three platforms. TikTok holds around 494K followers and YouTube around 173K, with YouTube showing the most consistent recent growth trend of the three channels.

Her audience skews strongly female and concentrates in the Millennial and older Gen Z age groups, making her particularly relevant for brands targeting women roughly in the 20s-to-mid-30s range. The following is primarily U.S.-based with a secondary draw spanning English-speaking Western markets and parts of Asia.

Growth is mixed across platforms as of mid-2026. YouTube is in positive territory on a 30-day basis, while TikTok is flat and Instagram has seen a modest recent dip. Her engagement rate remains well above the lifestyle category median despite the Instagram plateau, suggesting audience quality remains high.