Philippines
Anndrew Blythe is a Filipino actress, endorser, and content creator who has parlayed mainstream entertainment work into one of the larger personal…
Total Followers -1.0%
35.9M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
21.6M followers · 60% of audience
Engagement
10.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $143K–$314K / IG post
The series debuted April 26, 2026 on Netflix and April 27 on TV5, dominating online conversations as her first major project after leaving ABS-CBN.
Brillantes inked a film-focused contract with the TV5/MediaQuest content arm on Oct. 23, 2025, becoming a Kapatid and signaling a pivot from teleseryes to movies.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +1K +0.0% | +1K |
| Last 30 days | +0 +0.0% | +0 +0.0% | -342750 -2.4% | -342750 |
| Last 90 days | +0 +0.0% | +10 +0.2% | -348462 -2.4% | -348452 |
| Last 365 days | +0 +0.0% | +10 +0.2% | -348462 -2.4% | -348452 |
Daily follower snapshots from CreatorDB's longitudinal index.
Anndrew Blythe is a Filipino actress, endorser, and content creator who has parlayed mainstream entertainment work into one of the larger personal followings on Philippine social media, with tens of millions of fans concentrated on TikTok and Instagram. Her self-description as a 'Certified Fan Girl' sets the tone: her feeds blend showbiz lifestyle posts, theme-park trips, fit checks, and unfiltered fan-girl moments at events like Hong Kong Disneyland's World of Frozen and brand activations for Guess Philippines. Beyond performing, she runs Lucky Beauty Inc., the cosmetics line she founded and serves as CEO of, which she promotes through Shopee, Lazada, and TikTok Shop — positioning her as a creator-entrepreneur rather than purely a talent-for-hire.
Blythe is a Philippines-based mega creator operating at the intersection of beauty, lifestyle and entertainment, with content threading actress-led personality posts, theme-park and fashion moments (HK Disneyland's World of Frozen, Guess PH), and product-adjacent storytelling tied to her own cosmetics line, Lucky Beauty Inc. That mix makes her a natural fit for mass-market beauty, skincare, haircare, fashion retail, FMCG and travel/lifestyle brands targeting young Southeast Asian women. Audience skews Filipino and predominantly Gen Z and younger millennials, with a meaningful female lean and engagement running well above category median on TikTok — strong signals for conversion-led campaigns. She already carries a Head & Shoulders Philippines deal, and the profile supports comparable plays from haircare, color cosmetics, casual fashion and local spirits or beverage brands.
Benchmark estimates for a creator at Blythe's tier (Mega, 35.9M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
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Her full name is Anndrew Blythe, which is also the name of the cosmetics line she fronts. On social media she simply goes by Blythe (@blythe) across TikTok, Instagram, and YouTube.
Yes — her official endorsement inbox is hosted under the sskuanmanila address, which ties her professionally to the SsKuan Manila content collective in the Philippines. Brand deals and bookings are coordinated through that team.
Blythe is the CEO and founder of Lucky Beauty Inc., the company behind the Anndrew Blythe cosmetics line. She markets the brand around the tagline that 'make-up is a wearable lucky charm.'
Her cosmetics are sold online on Shopee, Lazada, and TikTok Shop, the three main e-commerce platforms in the Philippines. She regularly plugs the line through her own TikTok and Instagram content.
She recently shared a post captioned 'BINYAG IS NOW!' — binyag is the Filipino word for a Catholic baptism — alongside affectionate posts about 'baby pea.' Family and motherhood content has become part of her recent feed.
Her recent posts and hashtags tag Brilliant Skin Essentials, Guess Philippines, Tanduay Flavored Mixes, and Head & Shoulders Philippines. She also lists herself as an endorser in her own Instagram bio alongside her work as an actress.
Yes, she identifies as an Actress, Endorser, and Content Creator based in the Philippines. Her audience is also concentrated there, with around two-thirds of her followers coming from the country.
Yes — she posted a 'finally made it to Arendelle' clip tagged #WorldOfFrozen and #HKDisneyland. The trip was part of a content collaboration with Hong Kong Disneyland.
TikTok is her main platform, where she sits in the tens of millions of followers and is classified in the Mega creator tier. Her engagement rate also runs several times higher than the typical TikTok benchmark for her category.
Her audience skews young and Filipino — roughly two-thirds are based in the Philippines, with the next biggest pockets in the United States, Nigeria, and Kenya. About 55% of viewers are aged 18–24 and the gender split is fairly even.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@blythe · TikTok
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