United States
Marshmello is the stage identity of Christopher Comstock, an American electronic dance music producer and DJ who built one of the most recognizable personal brands in modern EDM through deliberate anonymity — performing and appearing publicly behind a white, marshmallow-shaped helmet.
Total Followers +0.0%
112.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
58.6M followers · 52% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $281K–$619K / IG post
The genre-crossing single continues Marshmello's run of country collaborations, following 'Holy Water' with Jelly Roll and the history-making 'Miles On It' with Kane Brown.
Wynn Nightlife and Corner Bar Management tapped Marshmello to kick off the 2026 season of their free Downtown Las Vegas block party, an event previously headlined by Major Lazer and Diplo.
Marshmello was tapped to headline Apple Music's fourth annual year-end Megamix, featuring music from some of the year's biggest artists across pop, hip-hop, and electronic.
Festival organizers confirmed the Grammy-nominated artist will top the bill at the June 27, 2026 event at Expo Idaho in Garden City.
The collaboration marks Marshmello's second foray into country music; he played all instruments himself — including 12-string guitar, baritone guitar, and mandolin.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -22514 -0.1% | +0 +0.0% | -22514 |
| Last 30 days | +100K +0.2% | -95684 -0.3% | +0 +0.0% | +4K |
| Last 90 days | +100K +0.2% | -830202 -2.9% | +0 +0.0% | -730582 |
| Last 365 days | +100K +0.2% | -830202 -2.9% | +0 +0.0% | -730582 |
Daily follower snapshots from CreatorDB's longitudinal index.
Marshmello is the stage identity of Christopher Comstock, an American electronic dance music producer and DJ who built one of the most recognizable personal brands in modern EDM through deliberate anonymity — performing and appearing publicly behind a white, marshmallow-shaped helmet. He emerged around 2015 with a string of melodic future-bass remixes that circulated widely on SoundCloud, then broke into mainstream consciousness with originals like 'Alone' before landing a succession of major cross-genre collaborations: 'Wolves' with Selena Gomez, 'Friends' with Anne-Marie, and 'Happier' with Bastille. His label imprint Joytime Collective — referenced in his Instagram bio — anchors his broader creative operation, and a 2019 in-game concert inside Fortnite, drawing tens of millions of viewers, signaled how deliberately he has pursued audience expansion beyond traditional music channels.
More recently, Marshmello has leaned into genre-crossing with greater intensity: collaborations with country-adjacent artist Jelly Roll ('Holy Water') and Latin acts such as Manuel Turizo, Farruko, and Tiagopzk reflect a strategic push into markets where EDM's melodic sensibility meets reggaeton and Latin pop. His audience skews heavily male and clusters in the 18–34 range, concentrated in English-speaking markets but growing in Latin America and South Asia. That demographic profile, combined with a massive YouTube subscriber base and consistently above-median engagement across platforms, positions Marshmello as a reliable vehicle for lifestyle, gaming, and energy-drink brands. The ongoing genre diversification suggests a trajectory aimed at sustaining commercial relevance as core EDM audiences mature.
Marshmello reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Marshmello's tier (Mega, 112.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Marshmello's real name is widely reported to be Chris Comstock, a producer who previously worked under the DJ alias Dotcom. Despite this being broadly circulated, Marshmello himself rarely confirmed his identity publicly, keeping the anonymous persona central to his brand. That deliberate mystery became one of the defining stories of his rise in the EDM world.
Marshmello wears a custom white marshmallow-shaped helmet as the cornerstone of an anonymous DJ persona he debuted around 2015. The concept keeps the focus on the music rather than the individual, a deliberate artistic choice that also made him one of the most instantly recognizable figures in electronic music. It set him apart from nearly every other act in the genre.
In February 2019, Marshmello performed a live in-game concert inside Fortnite at Pleasant Park, becoming the first artist to headline a virtual concert within the game. Millions of players attended simultaneously without leaving the game, making it a landmark crossover moment between gaming and live music. The event pushed Marshmello's profile well beyond the core EDM audience.
Before the Marshmello persona, Chris Comstock released music under the alias Dotcom, building an early following on SoundCloud in the early 2010s. The debut of the helmeted Marshmello character marked a deliberate reinvention, and the new identity gained mainstream traction almost immediately. Traces of the Dotcom era are still discussed by longtime EDM fans.
Joytime Collective is the creative brand and community tied to Marshmello's Joytime album series, which he has released across multiple volumes. It functions as both a musical identity and a fan-facing label under which much of his content and merchandise is organized. Marshmello points his Instagram bio directly to the @joytimecollective handle as his primary brand home.
"Holy Water" is a collaboration between Marshmello and Jelly Roll, the country-rap artist known for emotionally raw storytelling. The track pairs Marshmello's electronic production with Jelly Roll's distinctive vocal style, continuing Marshmello's long record of high-profile cross-genre team-ups. It is one of the more recent major releases featured on his YouTube channel.
"Happier," his 2018 collaboration with British band Bastille, is widely considered Marshmello's breakthrough mainstream hit, reaching the top of charts in multiple countries. Other fan-defining tracks include "Wolves" with Selena Gomez and "Friends" with Anne-Marie. Together those records established him as one of the most commercially successful EDM artists of the streaming era.
Yes — Marshmello announced his first-ever back-to-back DJ set, releasing it on YouTube as a notable milestone given how rarely he has done collaborative live performances of that format. A b2b set means two DJs share the decks and trade off playing music together in real time rather than one artist performing solo. The rarity of the format for Marshmello made it a talked-about event for his fanbase.
Yes, Marshmello has performed at Ultra Miami, one of the biggest and most prestigious electronic music festivals in the world. His recent social content tagged with #ultramiami confirms he remains a presence on that stage. Ultra sets are considered benchmark career moments in the EDM circuit, and Marshmello's appearances there draw significant fan attention.
Marshmello's YouTube channel sits well above 58 million subscribers, placing it among the largest channels in electronic music globally. Combined across YouTube, Instagram, and TikTok, his total following exceeds 100 million, which puts him in the Mega tier alongside the biggest names in any genre. His engagement on YouTube also runs well above the typical benchmark for music channels of that size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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