United States
Known by the handle @makeupbyfifo, this U.S.-based creator built a Macro-tier following on Instagram through detailed makeup tutorials and…
Total Followers -2.1%
1.4M
Across Instagram, TikTok
Primary Platform
958K followers · 71% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -383 -0.0% | +0 +0.0% | +0 +0.0% | -383 |
| Last 30 days | -28547 -3.0% | +0 +0.0% | +0 +0.0% | -28547 |
| Last 90 days | -30942 -3.2% | +0 +0.0% | +0 +0.0% | -30942 |
| Last 365 days | -30942 -3.2% | +0 +0.0% | +0 +0.0% | -30942 |
Daily follower snapshots from CreatorDB's longitudinal index.
Known by the handle <strong>@makeupbyfifo</strong>, this U.S.-based creator built a Macro-tier following on Instagram through detailed makeup tutorials and polished beauty content. The channel draws a notably international viewership, with meaningful pull across the Middle East, East Asia, and Western Europe — an unusual geographic spread that reflects the universal appeal of technical makeup work. With nearly a million Instagram followers and a growing TikTok presence, the creator occupies a recognizable position in the mid-to-upper tier of beauty influencer marketing, though sustaining engagement growth on Instagram remains an open challenge heading into the second half of the 2020s.
Benchmark estimates for a creator at Makeupbyfifo's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The creator operates publicly under the handle @makeupbyfifo, with 'Fifo' used as the professional identity across platforms. A verified legal name has not been widely confirmed in public reporting.
Makeupbyfifo has approximately 1.4 million total followers as of mid-2026. The bulk of that following — around 958,000 — sits on Instagram, with roughly 396,000 on TikTok.
With 1.4 million combined followers, Makeupbyfifo falls squarely into the Macro-tier — typically defined as creators with between 1 million and 10 million followers. This tier commands serious sponsorship budgets but faces heightened scrutiny on engagement quality.
On Instagram, Makeupbyfifo posts at roughly 0.3% engagement — well below the beauty category median of around 1.5%. TikTok performance is notably stronger at 2.5%, suggesting the short-form format resonates more with the active audience.
Makeupbyfifo produces beauty content centered on makeup tutorials and finished looks, distributed primarily through Instagram posts and Reels and supplemented by TikTok videos. The style leans toward technically detailed application content rather than lifestyle or vlog-style storytelling.
Makeupbyfifo is based in the United States, though the audience skews heavily international, with particularly strong reach across the Middle East, East Asia, and Western European markets.
The audience leans slightly male — an unusual demographic profile for a beauty creator, where female-dominant audiences are the norm. This split may reflect the broad appeal of technical makeup content across genders or a specific sub-niche within the beauty space.
The audience is heavily concentrated in the 18–34 range, making it a strong fit for brands targeting young adult consumers. Older cohorts make up a much smaller share of the viewership.
Specific confirmed brand partnerships for Makeupbyfifo have not been publicly documented in available sources as of mid-2026. Given the niche and audience profile, beauty, cosmetics, and personal care brands represent the most natural vertical alignment for sponsorship consideration.
Makeupbyfifo's TikTok following stood at around 396,000 with flat 30-day growth as of mid-2026. While the account shows stronger engagement on TikTok than on Instagram, follower growth on the platform had stalled in the near-term measurement window.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@makeupbyfifo · Instagram
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