Brazil
Luccas Neto is one of Brazil's most-subscribed YouTubers, having built his platform almost entirely on Portuguese-language children's entertainment.
Total Followers -0.0%
71.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
53.5M followers · 74% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $72K–$168K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2402 -0.0% | +0 +0.0% | -2402 |
| Last 30 days | +0 +0.0% | -2402 -0.0% | +0 +0.0% | -2402 |
| Last 90 days | +102K +0.2% | -139944 -2.3% | +0 +0.0% | -38294 |
| Last 365 days | +102K +0.2% | -139944 -2.3% | +0 +0.0% | -38294 |
Daily follower snapshots from CreatorDB's longitudinal index.
Luccas Neto is one of Brazil's most-subscribed YouTubers, having built his platform almost entirely on Portuguese-language children's entertainment. The younger brother of fellow mega-creator Felipe Neto, he grew his channel through high-energy sketches, family-friendly challenges, and a recurring camp-themed franchise that became a fixture in Brazilian kids' media. His catchphrase "Vaaaaaleu!" grew into a genuine brand marker, and a Netflix collaboration on his "Acampamento" series extended his storytelling beyond YouTube into premium streaming — a relatively rare crossover for a creator rooted in kids' content.
In recent years Luccas has made a deliberate pivot away from purely children-focused output, noting the shift explicitly in his own platform bios — describing himself as someone who "used to make content for kids" and now posts for adults and couples. His Instagram centers on fatherhood, a jiu-jitsu brown belt, and a decade-long Pokémon and Naruto card-collecting hobby, lending a more personal, lifestyle-driven texture to his public persona. His audience is overwhelmingly Brazilian and heavily weighted toward the 18-to-34 cohort, and his engagement rates run noticeably above category median across all three platforms. That combination of enormous reach, a successfully navigated content transition, and strong audience retention makes him an unusually versatile partner for brands targeting young Brazilian consumers across entertainment, family, and pop-culture categories.
LUCCAS NETO reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at LUCCAS NETO's tier (Mega, 71.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Yes, Luccas Neto is the younger brother of Felipe Neto, one of Brazil's most famous YouTubers. The two brothers each built massive, independent followings on YouTube, with Luccas becoming one of the most-subscribed Portuguese-language creators on the entire platform.
Luccas Neto made a deliberate pivot away from children's entertainment and now creates content aimed at adults and couples — he even states it plainly in his TikTok bio: "Fazia conteúdo pra criança e agora faço pra vc" ("I used to make content for kids, now I make it for you"). The shift reflects a strategic choice to grow beyond the family-and-kids niche he originally built his tens of millions of subscribers with.
Luccas Neto's two sons are named Luke and Anakin — both pulled directly from the Star Wars universe. He lists them in his Instagram bio alongside his wife Jessi, and the family appears in his couple- and lifestyle-focused content.
"Vaaaaaleu" is Luccas Neto's signature catchphrase in Brazilian Portuguese, roughly translating to "Worth it!" or "That was great!" He uses it as his entire YouTube channel description, and it has become one of the most recognizable verbal tics associated with his on-screen persona.
Luccas Neto holds a brown belt in jiu-jitsu, which he highlights in his Instagram bio. Brown belt sits just one step below black belt, signaling a serious, long-term commitment to the martial art rather than a casual hobby.
Yes — Luccas Neto describes himself in his Instagram bio as a Pokémon and Naruto card collector with over ten years in the hobby. It is clearly a genuine personal passion he is open about publicly, not simply a content angle.
Luccas Neto noted in a post caption that Vini Jr. featured in his first World Cup sticker album video, describing it as a milestone moment for that format on his channel. Given that Vini Jr. is Brazil's biggest active football star, the crossover drew considerable attention.
Jessi is Luccas Neto's wife, whom he names directly in his Instagram bio alongside their sons Luke and Anakin. She is central to the couple-and-family content angle Luccas has leaned into since stepping away from the children's video format.
Luccas Neto has well over 50 million subscribers on YouTube, placing him firmly in the Mega tier and among the most-subscribed Brazilian creators on the platform. When combined with his Instagram and TikTok followings, his total audience across platforms surpasses 70 million.
Since leaving kids' entertainment behind, Luccas Neto posts comedy, family moments, lifestyle skits, and couple-focused content for an adult audience — his Instagram bio explicitly labels it "post pra adultos e casais" (posts for adults and couples). Recent content has ranged from humorous family clips and K-pop reactions to World Cup sticker openings and entertainment shorts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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