Last updated 2026-05-25
Travel, Gaming & Food Taiwan Updated 2026-05-25

Little Mao Full Creator Stats 小毛

Taiwanese adventure creator (@LittleMao9885). Travel, gaming, and spicy-food challenges — his audience tunes in heaviest for collab gaming streams with other creators.

Niche: Travel, Gaming & Food Active since: 2018 Languages: Mandarin Represented by: CreatorDB Agency

Total Followers +0.3%

469K

Across YouTube, TikTok, Instagram

Primary Platform

YouTube

306K followers on platform

Engagement

2.7%

vs. 1.5% category median

Sponsorship Tier

Mid

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Performance Across Platforms

Updated 2026-05-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube306,0002.7%0.91 months ago
TikTok75,000+1K2.8%2.02 days ago
Instagram88,237+36117.9%0.228 days ago
More from Taiwan:Onion ManWei-tengPinziNico Yen

Growth Trend

Last 365 days
WindowYouTubeTikTokInstagramCombined
Last 7 days
+0+0.0%
+0+0.0%
+0+0.0%
+0+0.0%
Last 30 days
+0+0.0%
+0+0.0%
+361+0.4%
+361+0.1%
Last 90 days
+1K+0.3%
+0+0.0%
+0+0.0%
+1K+0.2%
Last 365 days
+4K+0.3%
+0+0.0%
+0+0.0%
+4K+0.2%
47K119K190K262K334KMay 25Aug 24Nov 24Feb 23Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Audience Demographics

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Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored contentYouTubeMar 2026
Sponsored contentYouTubeOct 2025
Sponsored contentYouTubeDec 2024

Estimated Rate Card

Benchmark estimates for a creator at Little Mao's tier (Mid, 469K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.

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Top Recent Content

Last 60 days · top-performing post featured

【小毛】DE團隊烤肉Vlog - 又有兩位成員未出席!?不要緊!!飯桌上口嗨依然爆笑!!

YouTube · 237K views · 1.9% engagement · 7 months ago

Brand Fit & Marketing Profile

Data-derived analysis · 2026-05-25

Brand-fit summary

Little Mao commands a strongly male, Gen Z-anchored audience concentrated in Taiwan's home market, with secondary draw across other Chinese-speaking Asian markets. His content blend of travel vlogs, gaming coverage, and food exploration makes him a natural fit for gaming publishers and travel-tech brands — already evidenced by partnerships with Wargaming, World of Warships, and Saily. At 2.7% engagement against a 1.5% category median, his YouTube-first footprint punches well above the Mid-tier baseline. TikTok and Instagram round out the format mix, supporting both dedicated sponsorships and integrated campaign placements.

Background & context

Little Mao (@lilmao9885) is a Taiwan-based content creator whose YouTube channel anchors a 469K cross-platform following built around travel documentation, gaming commentary, and food discovery. His output has established a loyal niche within the Mid-tier, with supplementary short-form reach on TikTok and Instagram. Brand partnerships with Wargaming and World of Warships reflect strong alignment with the gaming vertical, while a Saily integration as recently as March 2026 signals growing traction with travel-tech advertisers. TikTok is currently his fastest-growing platform, suggesting a gradual broadening of reach beyond his established YouTube base.

Frequently Asked Questions

Who is Little Mao?

Little Mao is a Taiwan-based content creator active on YouTube, TikTok, and Instagram under the handle @lilmao9885. He produces travel vlogs, gaming content, and food-focused videos primarily for a Taiwanese audience. His YouTube channel is his main platform, with over 306,000 subscribers as of mid-2026.

Where is Little Mao from?

Little Mao is from Taiwan, and his audience is heavily concentrated in his home market. He creates content primarily in Chinese, which accounts for his strong foothold across Taiwan, Hong Kong, and Malaysia.

What kind of content does Little Mao make?

Little Mao's content spans travel, gaming, and food, with travel as his primary niche. His videos typically include destination vlogs, food exploration tied to travel, and gaming commentary or sponsored gaming integrations. The format mix lends itself to both long-form YouTube videos and shorter clips on TikTok and Instagram.

What brands has Little Mao worked with?

Little Mao's confirmed sponsors include Wargaming (December 2024), World of Warships (October 2025), and Saily (March 2026). The partnerships span gaming and travel-tech verticals, reflecting the dual nature of his content output.

What gaming brands has Little Mao partnered with?

Wargaming and its title World of Warships are the two gaming brands in his confirmed sponsor history, both via dedicated YouTube content. These integrations align naturally with his male-skewing, Gen Z-heavy audience, which maps closely to the core gaming demographic.

Why did Little Mao partner with Saily?

Saily is a travel eSIM service, making it a logical fit for a creator whose primary niche is travel content. The partnership was executed on YouTube in March 2026, adding a travel-tech dimension to a sponsorship portfolio that had previously focused on gaming. It suggests brands are increasingly recognising his travel audience as a distinct commercial segment.

How many followers does Little Mao have?

Little Mao has approximately 469,000 total followers across YouTube, TikTok, and Instagram as of mid-2026. YouTube is his largest platform at around 306,000 subscribers, followed by Instagram at roughly 88,000 and TikTok at 75,000.

What is Little Mao's engagement rate?

Little Mao's headline engagement rate sits at 2.7%, nearly double the 1.5% category median for travel creators. Instagram shows particularly strong engagement at 17.9%, while TikTok runs at 2.8%, consistent with his YouTube figure.

Is Little Mao growing on TikTok?

Yes — TikTok is currently Little Mao's fastest-growing platform, with 1.5% follower growth in the past 30 days, compared to flat growth on YouTube and modest growth on Instagram. With 75,000 followers, it remains his smallest platform but shows the strongest recent momentum.

Who watches Little Mao's content?

Little Mao's audience is strongly male-skewing and Gen Z-anchored, with the 18–24 age cohort making up the largest share. His viewership is concentrated in Taiwan's home market, with additional reach in other Chinese-speaking Asian markets. This demographic profile aligns closely with gaming and travel-tech brand targets.

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