Nico Yen Full Creator Stats 雞城武

The creator is publicly known as Nico Yen and operates under the handle @nicoyen_233. No separate legal name has been confirmed in public reporting, and Nico Yen appears to be the name used across all professional and social channels.

Nico Yen is from Taiwan and produces content primarily for a Taiwanese audience. The vast majority of his following is concentrated in Taiwan, with additional reach into Hong Kong and other Chinese-speaking markets.

Nico Yen is active on TikTok, Instagram, and YouTube. TikTok is his declared primary platform, while Instagram hosts his largest single-platform audience at over 415K followers. YouTube rounds out his presence with roughly 272K subscribers.

Nico Yen's headline engagement rate is 3.2%, which is more than double the 1.5% median for the Entertainment & Lifestyle category. His Instagram channel performs especially well, posting a 5.0% engagement rate well above typical benchmarks for the Mid tier.

Confirmed brand partnerships include Watsons Taiwan (retail, April 2026), Innisfree (beauty, March 2026), Uniqlo Taiwan (fashion, February 2026), Sheba Pet Food (pet, January 2026), and Mister Donut (F&B, December 2025). The mix shows appeal across everyday consumer categories popular with his core audience in Taiwan.

Nico Yen creates Entertainment & Lifestyle content — primarily comedy skits, personality commentary, and slice-of-life posts. His format mix favours short-form video on TikTok and Instagram Reels, with longer dedicated videos appearing on his YouTube channel.

Nico Yen has approximately 687K total followers across all platforms as of mid-2026. Instagram accounts for the largest share at over 415K, followed by YouTube at around 272K, with TikTok listed as his primary creative home.

Nico Yen sits in the Mid tier of the influencer landscape, a band typically defined by follower counts in the low-to-mid hundreds of thousands. Despite that tier placement, his engagement metrics outperform many creators at the same follower level, making him comparatively efficient for brand campaigns.

Nico Yen's audience is strongly male-skewing and Millennial-anchored, with the bulk of his followers based in Taiwan and secondary concentrations in Hong Kong and Malaysian Chinese-speaking communities. That profile makes him particularly relevant for brands targeting adult male consumers in Chinese-speaking Asian markets.

Yes — Sheba Pet Food ran a branded campaign with Nico on Instagram in January 2026, while Mister Donut partnered with him on a sponsored TikTok post in December 2025. These deals indicate that his audience profile resonates with everyday consumer staples beyond the more typical beauty and fashion verticals.