Nico Yen (@nicoyen_233) is a Taiwan-based Entertainment & Lifestyle creator whose output spans comedy, personality-driven commentary, and daily-life content across TikTok, Instagram, and YouTube.
Total Followers +1.8%
701K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
107 followers · 0% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.4K–$15K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +1K +0.3% | +1K |
| Last 30 days | +0 +0.0% | +1K +0.4% | +11K +2.7% | +12K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +18K +4.2% | +18K |
| Last 365 days | +0 +0.0% | +0 +0.0% | +18K +4.2% | +18K |
Daily follower snapshots from CreatorDB's longitudinal index.
Nico Yen (@nicoyen_233) is a Taiwan-based Entertainment & Lifestyle creator whose output spans comedy, personality-driven commentary, and daily-life content across TikTok, Instagram, and YouTube. With a combined following of roughly 687K, he has built a recognizable presence in Taiwanese digital entertainment, attracting a steady cadre of regional brand partners including <strong>Uniqlo Taiwan, Innisfree, and Watsons Taiwan</strong>. His Instagram channel — over 415K followers and a 5.0% engagement rate — represents his most active community touchpoint. With engagement holding consistently above category norms and a new brand deal landing virtually every month through early 2026, Nico is on a stable upward trajectory within the Taiwan-anchored Chinese-language creator space.
Nico-Yen reaches its audience primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Engagement on TikTok runs around 5.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Nico-Yen's tier (Mid, 701K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator is publicly known as Nico Yen and operates under the handle @nicoyen_233. No separate legal name has been confirmed in public reporting, and Nico Yen appears to be the name used across all professional and social channels.
Nico Yen is from Taiwan and produces content primarily for a Taiwanese audience. The vast majority of his following is concentrated in Taiwan, with additional reach into Hong Kong and other Chinese-speaking markets.
Nico Yen is active on TikTok, Instagram, and YouTube. TikTok is his declared primary platform, while Instagram hosts his largest single-platform audience at over 415K followers. YouTube rounds out his presence with roughly 272K subscribers.
Nico Yen's headline engagement rate is 3.2%, which is more than double the 1.5% median for the Entertainment & Lifestyle category. His Instagram channel performs especially well, posting a 5.0% engagement rate well above typical benchmarks for the Mid tier.
Confirmed brand partnerships include Watsons Taiwan (retail, April 2026), Innisfree (beauty, March 2026), Uniqlo Taiwan (fashion, February 2026), Sheba Pet Food (pet, January 2026), and Mister Donut (F&B, December 2025). The mix shows appeal across everyday consumer categories popular with his core audience in Taiwan.
Nico Yen creates Entertainment & Lifestyle content — primarily comedy skits, personality commentary, and slice-of-life posts. His format mix favours short-form video on TikTok and Instagram Reels, with longer dedicated videos appearing on his YouTube channel.
Nico Yen has approximately 687K total followers across all platforms as of mid-2026. Instagram accounts for the largest share at over 415K, followed by YouTube at around 272K, with TikTok listed as his primary creative home.
Nico Yen sits in the Mid tier of the influencer landscape, a band typically defined by follower counts in the low-to-mid hundreds of thousands. Despite that tier placement, his engagement metrics outperform many creators at the same follower level, making him comparatively efficient for brand campaigns.
Nico Yen's audience is strongly male-skewing and Millennial-anchored, with the bulk of his followers based in Taiwan and secondary concentrations in Hong Kong and Malaysian Chinese-speaking communities. That profile makes him particularly relevant for brands targeting adult male consumers in Chinese-speaking Asian markets.
Yes — Sheba Pet Food ran a branded campaign with Nico on Instagram in January 2026, while Mister Donut partnered with him on a sponsored TikTok post in December 2025. These deals indicate that his audience profile resonates with everyday consumer staples beyond the more typical beauty and fashion verticals.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@nicoyen_233 · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.