United States
Kylie Jenner (handle @kyliejenner), born August 10, 1997, in Los Angeles, rose to prominence as the youngest cast member of Keeping Up…
Total Followers -1.6%
454.5M
Across Instagram, YouTube, TikTok
Primary Platform
382.8M followers · 84% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.1M–$6.9M / IG post
Sprinter debuted in four flavors and rolled out across U.S. retailers, marking Kylie's first venture in the alcohol category.
Khy launched in November 2023 with accessible price points and a drop-based model, signaling a pivot from prestige beauty to mass fashion.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -114843 -0.0% | +0 +0.0% | +0 +0.0% | -114843 |
| Last 30 days | -7388205 -1.9% | +0 +0.0% | +0 +0.0% | -7388205 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kylie Cosmetics Beauty | Owned brand | Ongoing | — | |
| Kylie Skin Skincare | Owned brand | Ongoing | — | |
| Khy Fashion | Owned brand | 2023–present | — | |
| Sprinter Beverage | Co-founder | 2024–present | — |
Kylie Jenner (handle <strong>@kyliejenner</strong>), born August 10, 1997, in Los Angeles, rose to prominence as the youngest cast member of <em>Keeping Up with the Kardashians</em> before building one of the most commercially aggressive personal brands in the influencer era. Her Kylie Cosmetics lip kit business became a case study in audience monetization. That diversification has continued: in late 2023 she debuted <strong>Khy</strong>, a ready-to-wear label whose faux-leather launch capsule sold out almost immediately, and in early 2024 she extended into beverages with <strong>Sprinter</strong>, a premium vodka soda. She continues to appear in Hulu's <em>The Kardashians</em>, keeping reality-TV reach alongside her social footprint.
Benchmark estimates for a creator at Kylie Jenner's tier (Mega, 454.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Her full legal name is Kylie Kristen Jenner. She was born on August 10, 1997, in Los Angeles, California, and is the youngest child of Kris and Caitlyn Jenner.
Khy is Kylie Jenner's ready-to-wear fashion brand, launched in late 2023 with a faux-leather capsule collection that sold out rapidly upon release. The label operates on a drop model, releasing limited collections periodically and positioning itself in the accessible-luxury segment.
Sprinter is a premium vodka soda brand Kylie Jenner launched in early 2024, marking her expansion beyond beauty and fashion into the ready-to-drink cocktail category. The move followed a broader celebrity trend toward spirits and RTD beverages as high-margin consumer product plays.
Since 2023, Kylie Jenner has been publicly linked to actor Timothée Chalamet, and the pair quickly became one of the most photographed celebrity couples of that period. Their relationship has been covered extensively by entertainment press through 2025.
Kylie Jenner's son is named Aire Webster, born in February 2022. She initially announced the name Wolf in 2022 but confirmed the change to Aire in early 2023. He is her second child with rapper Travis Scott; her daughter Stormi Webster was born in 2018.
Kylie stars in The Kardashians on Hulu, which premiered in April 2022 as the successor to the long-running E! series Keeping Up with the Kardashians. The show has continued through multiple seasons into 2026, providing her with ongoing mainstream television visibility.
Documented partnerships from late 2025 through early 2026 include Charlotte Tilbury Beauty and Kérastase in beauty, Adidas and Balenciaga in fashion, and Samsung Galaxy in tech. This spread across three distinct verticals reflects the breadth of her commercial positioning.
Kylie's headline engagement rate across Instagram sits at approximately 3.6%, more than double the roughly 1.5% median for the beauty category. Her TikTok engagement is notably higher still, making that platform particularly effective for campaign activation despite a smaller follower count there.
Across all tracked platforms, Kylie Jenner's combined following is approaching 450 million as of mid-2026. Instagram accounts for the vast majority of that at close to 383 million, with TikTok adding roughly 60 million and YouTube contributing around 4 million.
Kylie's content sits at the intersection of beauty and reality, blending cosmetics tutorials and product reveals with personal lifestyle and family moments. Her background on reality television gives her content a candid dimension that differentiates it from purely editorial beauty accounts, broadening her appeal across beauty, fashion, and celebrity-lifestyle audiences.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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