Last updated just now · Jul 9, 2026, 2:28 PM
Science & Education Germany

Kurzgesagt

Full Creator Stats Live · Updated 2026-07-09

Kurzgesagt — German for 'in a nutshell' — is a Munich-based animation studio and YouTube channel founded by Philipp Dettmer in 2013.

NicheScience & Education TierMega Engagement4.9%

Total Followers -0.0%

28.8M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

25.3M followers · 88% of audience

Engagement

4.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $19K–$45K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 25,300,000 +0 4.9% 1.6 3 days ago
Instagram 1,598,487 -320 3.4% 4.4 today
TikTok 1,900,000 +0 10.2% 1.2 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% -320 -0.0% +0 +0.0% -320
Last 90 days +101K +0.4% +6K +0.4% +0 +0.0% +107K
Last 365 days +101K +0.4% +6K +0.4% +0 +0.0% +107K

Audience Demographics

Premium
Premium insight

See who's actually watching

Age, gender, country and language splits — for every creator in our index.

Start free trial

14-day free trial

-12527536.1M13.4M20.8M28.1M Jul 10Oct 9Jan 8Apr 9Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube May 2026
Sponsored content YouTube Apr 2026
Sponsored content YouTube Dec 2025
Sponsored content YouTube Nov 2025
Background

About Kurzgesagt

Kurzgesagt — German for 'in a nutshell' — is a Munich-based animation studio and YouTube channel founded by Philipp Dettmer in 2013. The channel built its reputation on richly illustrated, flat-design animated explainers covering cosmology, biology, existential risk, and philosophy, unified by a self-described philosophy of 'optimistic nihilism': the universe is vast and indifferent, but that makes human choices matter more. That tonal consistency, combined with a signature visual style featuring colorful bird characters and meticulous motion graphics, gave the channel a recognizable identity that most science communicators lack. Dettmer expanded the brand into a merchandise shop and published a popular book on immunology, demonstrating an ability to monetize intellectual credibility beyond the platform.

The audience skews heavily male and English-speaking, with the United States accounting for the majority of viewership despite the channel's German origins — a pattern common among science-education creators who produce primarily in English. Sponsor alignment with Brilliant, Ground News, and Incogni reflects a deliberate fit with analytically minded, privacy-conscious viewers who value depth over entertainment. Engagement running well above category median suggests strong audience retention and community investment. As science communication on short-form video grows more crowded, Kurzgesagt's long-form production quality and established brand trust position it as a durable premium advertising vehicle for education and tech-adjacent products.

Brand fit

Why brands partner

Kurzgesagt reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Ground News and Brilliant. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Kurzgesagt's tier (Mega, 28.8M combined followers, Germany). Pulled from CreatorDB's category benchmarks.

Premium insight

See what they actually charge

Benchmark rates per post, Reel, video and integration — across every platform.

Start free trial

14-day free trial

Top Recent Content click to view

Last 60 days · tap a row to play

Want to Work With Creators Like Kurzgesagt?

The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.

Frequently Asked Questions

What does Kurzgesagt mean in English?

"Kurzgesagt" is German for "in a nutshell," which describes the channel's core mission: taking dense science and philosophy and distilling it into clear, animated explainers. The full branding — Kurzgesagt – In a Nutshell — appears across their social profiles and hashtags, making the translation a bit of an inside joke for anyone who already knows German.

Is Kurzgesagt one person or an entire studio?

Kurzgesagt is a full studio, not a solo creator. The Munich-based team includes illustrators, animators, researchers, writers, and — by their own admission in the channel bio — one dog. The channel launched in 2013 and has since grown into one of the largest science education operations on YouTube.

Why does Kurzgesagt say "since 12,013" instead of 2013?

Kurzgesagt uses the Holocene Era (also called the Human Era) calendar, which adds 10,000 years to the standard Gregorian year to mark the dawn of human civilization rather than an arbitrary religious milestone. So "since 12,013" simply means what most people call the year 2013. The channel has also produced and sold Holocene Era calendars through their merchandise shop, turning the idea into a running piece of their brand identity.

What is Kurzgesagt's "optimistic nihilism" and do they actually believe it?

Optimistic nihilism is the idea that because the universe has no pre-assigned meaning, humans are free to create their own — which is cause for joy, not despair. Kurzgesagt explored it in one of their most-watched videos and it has become the philosophical backbone of how they approach existential topics like death, the scale of the universe, and human purpose. It shows up repeatedly across their catalog as a kind of guiding lens.

What is Planet Hestia that Kurzgesagt made a video about?

In "Why Earth Sucks Compared to the Planet Hestia," Kurzgesagt examines Hestia as an exoplanet that scores higher than Earth on key habitability metrics, challenging the assumption that our planet is the gold standard for life-supporting worlds. The video is part of their broader interest in astrobiology and what truly makes a planet "liveable," using the comparison to reframe how we think about Earth's place in the universe.

What did Kurzgesagt's "Germany Is Over" video actually say?

The video offers a frank examination of Germany's compounding structural problems — including demographic decline, stalled industrial competitiveness, energy policy missteps, and political gridlock. It was notable precisely because it came from a German studio that rarely ventures into national politics, making the self-critical tone land harder than it would from an outside commentator.

Why does Kurzgesagt keep getting sponsored by Brilliant?

Brilliant, the interactive STEM learning platform, is one of Kurzgesagt's most consistent and recurring sponsors across their YouTube catalog. The fit is unusually organic: both brands target curious, science-minded audiences who want to engage actively with ideas rather than just watch them. Alongside Brilliant, other sponsors like Ground News and Incogni reflect Kurzgesagt's audience interest in media literacy and digital privacy.

Does Kurzgesagt have a merch shop and what do they sell?

Yes — Kurzgesagt runs an official shop where they sell science-themed posters, Holocene Era calendars, plushies, and other goods built around their signature flat-design illustration style. The shop is a meaningful part of their business model and lets fans own physical versions of the visual aesthetic they see in every video.

Where is Kurzgesagt based and why is the name German?

Kurzgesagt is based in Munich, Germany, which is why the channel name is German — it was simply the language of the founder and early team when the project launched. Despite the German origin, the overwhelming majority of their audience is English-speaking, with viewers in the United States making up the largest share.

How big is Kurzgesagt on YouTube compared to other science channels?

Kurzgesagt has grown to well over 25 million subscribers on YouTube, placing it firmly in the Mega tier and among the largest science education channels anywhere on the platform. Their engagement rate runs well above the category average for creators of that scale — an unusually strong signal for a channel that publishes infrequently and focuses on long, research-heavy animated content.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 2:28 PM · Slug: kurzgesagt

Are you Kurzgesagt?

If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.

Email hello@creatordb.app →