United States
Jesser — real name Jesse Riedel — is a Los Angeles-based creator who built his YouTube presence through NBA 2K gaming content before pivoting toward real-life basketball challenges, viral stunts, and high-energy collaborative videos.
Total Followers +5.7%
50.3M
Across YouTube, Instagram
Primary Platform
YouTube
46.8M followers · 93% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $42K–$99K / IG post
The YouTube Creator Blog published an in-depth feature on Jesser, highlighting his expansion into large-scale episodic series such as 'Summer of Soccer' and 'Pros vs. YouTubers' alongside his core basketball content.
Jesser announced JesserCo. to unite Jesser Media (his content operation) and Bucketsquad (apparel) under one corporate structure, and elevated Zach Miller from Bucketsquad president to president of the new parent company.
Variety reported the deal, noting Bucketsquad Apparel was on track to generate eight figures in direct-to-consumer revenue in 2025, and that Jesser planned to host live events including a creator basketball game at VidCon.
Jesser presented the fan vote at NBA All-Star Weekend's Slam Dunk Contest, with coverage from The Athletic, The Sporting News, and others noting his continued role as a marquee NBA creator partner.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +987K +2.1% | +32K +0.9% | +0 +0.0% | +1M |
| Last 30 days | +2.8M +5.9% | +115K +3.3% | +0 +0.0% | +2.9M |
| Last 90 days | +8.4M +17.9% | +282K +8.0% | +0 +0.0% | +8.6M |
| Last 365 days | +8.4M +17.9% | +282K +8.0% | +0 +0.0% | +8.6M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| McDonald's Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Nike Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Domino's Pizza Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Bucketsquad Apparel / Merchandise | Founder / owned brand | Long-term | — | |
| 100 Thieves Esports / Lifestyle | Brand ambassador | Long-term | — | |
| Canon Tech / Camera | Long-term partnership | YouTube | Long-term | — |
| NBA 2K Gaming / Sports | Sponsored content | YouTube | Long-term | — |
Jesser — real name Jesse Riedel — is a Los Angeles-based creator who built his YouTube presence through NBA 2K gaming content before pivoting toward real-life basketball challenges, viral stunts, and high-energy collaborative videos. He is a founding member of 2HYPE, the sports-and-entertainment creator collective that became a major draw for basketball-obsessed audiences in the late 2010s, and he has since expanded his reach under his own Bucketsquad brand, which includes merchandise and a dedicated community channel. His content formula blends physical challenges — blindfolded basketball, domino stunts, endurance contests — with the collaborative, friend-group energy that defines his corner of the platform. Affiliating with 100 Thieves, the lifestyle and esports organization, further signals his crossover appeal between sports culture, gaming, and creator-driven entertainment.
His audience skews predominantly American and male but carries a notably broad age spread, with strong representation from viewers in their mid-twenties through mid-forties — a profile that makes him unusually attractive to mass-market advertisers. Sponsors like Nike, McDonald's, DraftKings, and Cash App reflect a mainstream sports-lifestyle positioning rather than a niche gaming or creator-economy angle, suggesting brands see him as a broadly accessible personality rather than a category specialist. His consistent output across long-form YouTube and short-form Reels, combined with above-median engagement for his tier, indicates an audience that has aged up with him while new viewers continue to discover him through Shorts. As challenge-entertainment content matures on YouTube, Jesser's Bucketsquad ecosystem and roster of blue-chip sponsors position him well to function as a media brand rather than a solo channel.
Jesser reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Apparel / Merchandise, Esports / Lifestyle, Tech / Camera, a clear signal of fit for brands in those categories. Demonstrated partners include McDonald's and DraftKings. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jesser's tier (Mega, 50.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Jesser's real name is James McFarland. He adopted the handle "Jesser" early in his YouTube career and has used it exclusively across all his social platforms ever since.
2HYPE is a YouTube collective of basketball-focused content creators that Jesser is a founding member of. The group became known for high-energy NBA challenge videos, pickup game content, and group vlogs, and Jesser still regularly references the squad in his hashtags and collaborations.
Yes, Kris London is Jesser's older brother and is also a YouTube creator in the basketball content space. The two have collaborated frequently, and Kris is connected to the broader 2HYPE and Bucketsquad circle.
Bucketsquad is Jesser's own apparel brand, which he founded and actively promotes across YouTube and Instagram. The brand has its own dedicated Instagram account and storefront at bucketsquad.com, making it one of his primary owned business ventures outside of content creation.
Yes, Jesser is a member of 100 Thieves, the lifestyle and esports organization founded by Nadeshot. His Instagram bio lists 100 Thieves as his team, reflecting an ongoing partnership with the brand.
Yes, Jesser ran sponsored content with Nike on YouTube in early 2026. Given that his content is heavily centered on basketball and sports challenges, the Nike partnership aligns closely with his core audience and brand identity.
Jesser has a paid sponsorship with DraftKings, which he featured in YouTube content in 2026. Sports betting and daily fantasy platforms frequently partner with basketball and sports creators like Jesser because their audiences overlap heavily with active sports fans.
Jesser is best known for over-the-top basketball challenge formats — things like blindfolded shooting, trick shots, and competitive games against friends or pros. He blends those with broader viral-style stunt and hack content, which has helped him grow well beyond a pure basketball audience.
Jesser is from Thousand Oaks, California, and the vast majority of his audience is based in the United States. He has stayed rooted in the LA-area creator ecosystem, which connects him to groups like 2HYPE and organizations like 100 Thieves.
Jesser has surpassed 46 million subscribers on YouTube, placing him firmly in the Mega tier and making him one of the largest basketball-focused creators on the platform. His engagement rate also runs above the category median, which is notable at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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