United Kingdom
Jelly is the YouTube handle of Jelle Van Vugt, a Dutch-born gaming creator whose channel became one of the more durable properties in the GTA and variety…
Total Followers -0.0%
26.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
23.3M followers · 88% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
Slogo officially announced Jelly's exit from the Robust group on August 17, 2024. Jelly addressed it the next day in a video, stating he was experiencing creator burnout after years of collaborative content.
Nordkapp Boats announced Jelly as their ambassador, highlighting his passion for sea travel alongside his gaming career. The partnership reflects his interests outside of YouTube.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +910 +0.1% | +0 +0.0% | +910 |
| Last 30 days | +0 +0.0% | -341 -0.0% | +0 +0.0% | -341 |
| Last 90 days | -100190 -0.4% | +0 +0.0% | +0 +0.0% | -100190 |
| Last 365 days | -100190 -0.4% | +0 +0.0% | +0 +0.0% | -100190 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Gameloft Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Samsung Group Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Stumble Guys Sponsorship | Sponsored content | YouTube | May 2025 | — |
| The Sandbox Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Amazon MGM Studios Entertainment / Streaming | Sponsored content | YouTube | 2025–2026 | — |
Jelly is the YouTube handle of Jelle Van Vugt, a Dutch-born gaming creator whose channel became one of the more durable properties in the GTA and variety gaming space. He built his audience through high-energy, challenge-driven content — the kind of long-form series typified by his recurring '100 Days' format, in which he embeds himself in an elaborate GTA 5 scenario and plays it out to a conclusion. His content style is deliberately accessible and quick-cut, designed to retain younger viewers while still rewarding longer sitting sessions. Over the years he has broadened his library beyond GTA to cover Minecraft, survival games, simulators, and browser-based games, though GTA remains his tent-pole franchise — and with GTA 6 on the horizon, his channel bio and recent posting activity make clear he is positioning that transition as a major content moment.
Jelly's audience skews male and spans a wider age band than many gaming creators, with a notable share in the 35–44 bracket suggesting a segment of viewers who have followed him for years rather than discovering him recently. His geographic footprint is genuinely global — the United States accounts for roughly a third of his audience, with meaningful reach into the Philippines and India alongside his home UK base. Sponsor relationships with Epic Games, Samsung, and The Sandbox signal that his channel attracts both mainstream technology brands and gaming-native advertisers, reflecting his dual appeal to casual gaming audiences and more dedicated players. His engagement rate running well above the category median for a creator at his scale indicates an audience that remains active rather than passive. As GTA 6 generates sustained anticipation across the gaming community, Jelly is positioned as one of the legacy GTA content creators with enough cross-platform distribution and brand infrastructure to capitalise meaningfully on that release cycle.
Jelly reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Entertainment / Streaming, a clear signal of fit for brands in those categories. Demonstrated partners include Epic Games and Gameloft. Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jelly's tier (Mega, 26.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jelly's real name is Jelle Van Vugt. He's a Dutch-born content creator who built his online presence under the alias "Jelly" and has become one of the most-subscribed gaming YouTubers in the world.
Jelly is Dutch by nationality but is based in the United Kingdom. Despite his roots in the Netherlands, all of his content is in English and his audience skews heavily toward the United States and UK.
Rush RP is Jelly's own GTA roleplay server running on the FiveM multiplayer platform, and he actively promotes it in his TikTok bio as a place for fans to join. It lets his community play inside the same kind of GTA roleplay environment he features in his videos.
Jelly announced a partnership with Amazon MGM Studios, which he teased in a post by referencing a wolf mask and tagging it #AmazonMGMStudiosPartner. It marks a step beyond traditional brand integrations into a full studio-level content collaboration.
Jelly is closely associated with fellow YouTubers Slogoman and Kwebbelkop, a trio that has collaborated on GTA and variety gaming content for well over a decade. Their group videos helped define a whole era of GTA challenge content on YouTube.
Yes — Jelly has been building toward GTA 6 content explicitly, with his TikTok bio stating he is "Getting Ready For GTA 6" and multiple recent posts discussing topics like potential game bans. GTA 6 is clearly positioned as the next major pillar of his channel.
Jelly's "100 Days" series places him inside long-form GTA 5 challenge scenarios — titles like I Spent 100 Days As A BILLIONAIRE In GTA 5 and 100 Days At WAR In GTA 5 are among his recent uploads. This format blends survival-game storytelling with GTA's open world and is one of his signature video styles.
Jelly's recent sponsors include Epic Games, Gameloft, Samsung, Stumble Guys, and The Sandbox. His sponsorship mix spans big-tech, mobile gaming, and blockchain gaming — all relevant to the gaming and entertainment audience he's built.
While GTA is the core of Jelly's brand, he regularly branches into Minecraft, survival games, simulators, and viral indie titles. Hashtags like #teardown, #geoguessr, #polybridge, and #battlebit appear across his posts, showing he uses variety gaming to keep his content fresh between GTA uploads.
Jelly has well over 23 million subscribers on YouTube, placing him in the Mega creator tier and making him one of the largest dedicated GTA channels on the platform. His engagement rate runs above the category median for gaming creators, which is notable at that audience scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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