United Kingdom
Jelly — real name Jelle Van Vugt — is a Dutch-born, UK-based YouTuber who built one of the platform's largest gaming audiences on the back of high-energy GTA 5 content and variety gaming challenges.
Total Followers +0.4%
26.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
23.4M followers · 88% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +455 +0.0% | +0 +0.0% | +455 |
| Last 30 days | +101K +0.4% | +0 +0.0% | +0 +0.0% | +101K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Gameloft Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Samsung Group Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Stumble Guys Sponsorship | Sponsored content | YouTube | May 2025 | — |
| The Sandbox Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Amazon MGM Studios Streaming / Entertainment | Sponsored content | YouTube | 2025–2026 | — |
| RUSH RP (FiveM) Gaming / Community | Founder / owned brand | TikTok | Long-term | — |
Jelly — real name Jelle Van Vugt — is a Dutch-born, UK-based YouTuber who built one of the platform's largest gaming audiences on the back of high-energy GTA 5 content and variety gaming challenges. Active since the mid-2010s, he rose through a close-knit content circle alongside fellow creators Slogo and Crainer, a collaborative dynamic that helped accelerate his early growth. His on-screen persona leans into exaggerated reactions, rapid-fire commentary, and a deliberately accessible tone that keeps his content broadly watchable rather than deeply technical. Long-form challenge formats — typified by titles like '100 Days at War in GTA 5' or '365 Days in Realistic GTA 5' — form the backbone of his YouTube output, supplemented by shorter trend-responsive clips and FiveM roleplay content positioned around the anticipated GTA 6 release cycle.
His audience skews male and spans a wide age range, with meaningful representation across the 18–34 and 35–44 brackets — suggesting the cohort that grew up watching him has largely stayed. The geographic spread, led by the United States and with notable reach into the Philippines and India, reflects the global penetration of English-language gaming content. Sponsor relationships with Epic Games, Samsung, and Gameloft indicate he is considered brand-safe across both gaming-endemic and mainstream consumer electronics categories, a positioning that mid-tier gaming creators rarely achieve. With GTA 6's release cycle generating renewed audience interest in the franchise that made his name, Jelly is well-placed to convert long-dormant subscribers into active viewers — making his channel one to watch for brands targeting young adult gamers at scale.
Jelly reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Streaming / Entertainment, Gaming / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Epic Games and Gameloft. Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jelly's tier (Mega, 26.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Jelly's real name is Jordi van den Bussche. He is Dutch by birth and built his YouTube career under the "Jelly" alias, becoming one of the most recognisable gaming personalities on the platform.
Jelly was born in the Netherlands, which is reflected in his Dutch surname, Jordi van den Bussche. He is now based in the United Kingdom, which is why the UK is listed as his primary country across platforms.
RUSH RP is Jelly's own GTA roleplay server built on FiveM, a popular multiplayer mod framework for GTA 5. He promotes it directly in his TikTok bio, inviting fans to join the community while the wider GTA audience waits for GTA 6 to arrive.
Jelly is closely associated with fellow YouTubers Slogo and Crainer, a trio that has been a fixture of YouTube gaming for years. Their collaborative GTA 5, Minecraft, and variety gaming videos have been a consistent part of all three channels' identities.
The wolf mask content was tied to a sponsored partnership with Amazon MGM Studios, which Jelly disclosed in the caption for curious viewers. It was a promotional collaboration rather than an original series, with the mask serving as the visual hook for the campaign.
Jelly has signalled GTA 6 as a major upcoming focus, with his TikTok bio explicitly reading "Getting Ready For GTA 6." He has also posted short-form content exploring whether GTA 6 could face regional restrictions, suggesting he is already building audience anticipation around the launch.
These are long-form challenge series where Jelly spends an extended simulated period — 100 or 365 in-game days — inside GTA 5 under specific conditions, such as a full war scenario or a hyper-realistic mode. The format is one of his most-viewed content styles, combining survival gameplay with GTA's open-world chaos.
Yes — Jelly ran a sponsored content deal with Epic Games on YouTube in late 2025. Epic is one of several gaming and tech brands that have partnered with his channel, alongside Gameloft, Samsung, Stumble Guys, and The Sandbox.
Jelly's recent sponsor list on YouTube includes Epic Games, Samsung, Gameloft, Stumble Guys, and The Sandbox. The combination of major consumer tech (Samsung) and gaming-native brands reflects how his audience spans both hardcore gamers and a broader mainstream demographic.
Jelly sits well above 20 million subscribers on YouTube, which puts him in the Mega tier — a level reached by only a small fraction of gaming creators globally. His engagement rate also runs above the category median, which is a strong signal at his scale where large channels often see engagement drop off.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@jelly · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.